It is important to keep an eye of the ‘health’ of an online community, which is often mistakenly evaluated as the size of the email list alone. But a list that grows by 10% each year and generates less activity needs some immediate medical attention. Duane Raymond of online campaigning consultancy FairSay will look at some key benchmarks for evaluating the health of your online community: list churn, engagement level, email response rates, overall growth, etc. This session will also look at the tools in the Advocacy Online platform to help get some of the critical benchmark data.

1. Health Check and Benchmarking Advocacy Online Community Conference 22 September 2010 By Duane Raymond [email_address] making campaigning count

3. What ‘health checks’ do you do? making campaigning count

6. Putting it into Practice Using eActivist 3.0 making campaigning count

11. Open Rates (from ECR 2009) making campaigning count

13. What do you see? making campaigning count

14. What do you see? making campaigning count

15. What do you see? making campaigning count

16. What do you see? making campaigning count

17. What do you see? making campaigning count

18. What do you see? making campaigning count