Stannp.com is a direct mailing tool designed for companies looking to run integrated on & offline campaigns. Our system enables users to bulk send real postcards via Royal Mail for only 30p / card. The presentation will look at: - A brief demo of the system - Case studies of previous mobile related campaign where data segmentation has worked to: - Drive user acquisition - Reactivation and retention. - Campaign types - Trigger based campaigns - Real time campaign - Variable images and variable data. - API access

1. POSTCARD DELIVERY PLATFORM
Offline Direct Marketing for Mobile Marketeers

2. I only market
online…..

3. Digital Only!
• Pure play ecommerce site in vertical market with fluid pages.
• Have app but downloads getting more expensive.
• Seeing more mobile traffic on site.
• ~12,000 customers over 4 years.
• Lean & mean + ROI driven.
• 1200 facebook likes and 1900 twitter followers
• Does email marketing with average 35% opening rate
• Digital Effectiveness:
• Existing Customers = 12,000
• Email = 4200
• Social = 3100
• Total = 7300 (61%)

4. Example Notes
• 39% of customers once purchased never engaged with again.
These people are:
• Interested in your vertical market
• Willing to buy online
• Know your brand
• On you database
• Being Ignored
• Gold Dust!

5. Like email marketing but dispatching postcards…

6. User Process
Upload
Image
Upload
Data
Write
Message
Set
Dispatch
Test &
Activate
N.B. Once activated a campaign will arrive 2 working days later.

7. Upload Image
• Front: 1843 x 1311 pixels
• Back: 731 by 87 pixels
• 300 DPI - JPG or PNG

8. • Upload an Excel spreadsheet or CSV (or POST via API).
• Automatically recognises the column headers and creates data variables.
• Types of Data
• Name
• Address
• Renewal Date
• Image URLs
• Customer data & security
• Data warranty
• ICO registered
• Secure servers, PCI compliant & Encoded API calls
Upload Data

9. Upload Data
• Automatically matches data against Royal Mail PAF file,
• Creates a machine readable barcode.

10. Write Message
Identifies data variables and personalises the message. Any
column header can be used. Max 400 characters.

11. Set Dispatch
• Options Include:
• Immediately
• Scheduled for Future
• Trigger Based: Dispatch based on a renewal date
• API Based: Dispatch based on API calls

12. Test & Activate
• Testing
• Pre dispatch you can send yourself physical samples or view print
ready doc in PDF.
• Activation
• Sent to regional printer by FTP
• Print and dispatched same day
• Posted by Royal Mail 2nd Class
• Arrives 2 days later.

13. Printing Process
• Cards are produced on the cutting edge Xerox Igen 4.
• Postage is fulfilled using the Royal Mail 2nd class post.
• Print capability of 50,000 cards per day & easily scalable
• Cards are printed on 350gsm high gloss card.
• Laminate finish.
• Printing in UK

14. Postcards: Printed, Checked & Posted

15. The image can be different for every card!
Example Campaign:
DFS know the last image a registered user looks at when
browsing their web site. Send a postcard with that image on and
a discount voucher.
Upload a CSV database of contacts with a list of image URLs.
The system will personalise the image on each card associated
with the data.
Variable Image

16. Data can be posted in real time into the platform where a
triggered template is activated.
Example Campaign:
DFS have a user who have added a product to a basket but not
gone on and purchased. A postcard is dispatched with a
discount voucher and an image of the product in their basket.
Post data into the platform using the API. Create a templated
campaign in the platform which activates based on a trigger
event.
Real Time Dispatch

17. Auto Dispatch
• Dispatch postcards based on renewal data.
• Save money by only mailing users
due to renew.
e.g. 1 week before customer is due to renew
automatically send them a postcard

18. AffordableSuplements.co.uk
• Sell Body Builders supplements (protein shakes)
• Uploaded 1000 customers
• 5% discount code
• Generated 103 sales and £6500+ in revenue.
• Cost of campaign £300

19. Cost Comparison
Royal Mail
• Price of 1 x 2nd Class Stamp = 50p
• Franked Mail 2nd Class = 33p + VAT
Stannp.com Price
• Printed & posted postcard (350 gsm + laminate finish)
• 30p + VAT = 36p (inc UK 2nd class postage)
200 Free Card test to any company.