This document discusses the representation of mental disorders in the media and its impact on public attitudes. It notes that media often portray people with mental illness as aggressive or link mental disorders to violence. However, research shows that only 3-5% of violence is actually committed by those with a mental disorder. The document examines how the media encodes and transmits information about mental health and the various reasons for current media portrayals. It concludes that the relationship between media representation of mental disorders and public attitudes is complex, and that media could help change existing negative views by taking a more active role.

1. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
MEDIJI I MENTALNI
POREMEĆAJI
Dr Olivera Vuković

2. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
TV magazini 70%
Dnevne novine 58%
TV dnevnici 51%
Magazini 34%
TV “talk show” 31%
Radio vesti 26%
Časopisi 26%
Internet 25%
Knjige 25%
Radijski “talk show” 18%
Ženski časopisi 18%
Izvor informacija o
mentalnim poremećajima
National Mental Health Association in
the United States, 1997

3. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
?

4. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
“Tužilac je tražio smrtnu kaznu, ali je sud
zaključio da Kim mora da služi kaznu
doživotnog zatvora, pošto se pokajao, a
mnogo toga upućuje da je bio mentalno
poremećen kada je počinio zločin...”
“...preinačivši odluku prvostepenog suda
koji je zaključio da ubica nije bio mentalno
bolestan u vreme ubistva i da zbog toga
može da bude osuđen na doživotnu robiju...”
o je bilo i početkom godine kada je Horvat pušten iz »Laze Lazarević
i nakon toga ubio onu koja je za njegovo mentalno zdravlje garantova
“Motivi ubistva nisu poznati,
a neki izvestaji
govore da je moguce
da je napadac bio
mentalno poremecen.”

5. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
“Texas child
killer
'loved her kids”

6. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
Ward (1997): “taboloidi često dovode
u vezu mentalni poremećaj,
kriminalitet i nasilje”.
ŠTAMPA
• 62% novinskih članaka opisuju mentalno obolele kao
agresivne osobe (Philo, G. Mass media representations
of mental health: A study of media content. Glasgow:
Glasgow University Media Group, 1993)
• 24% ispitanika veruje da su psihijatrijski pacijenti
agresivniji u odnosu na zdrave osobe (Boronstein,
1992)
• 3-5% nasilja u SAD-u počine osobe sa mentalnim
poremećajem (Monahan, 1996)

7. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
RAZLOZI
Allen i Nairn (1997)
nedovoljna informisanost
senzacionalizam
– “šokantne priče prodaju novine”
Coyle & MacWhammel (2002)
potreba da se da odgovor na pitanje:
– zbog čega neko može da učini takav zločin?

8. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
PROCES KOMUNIKACIJE
IZVOR
ENKODIRANJE
PORUKA
SREDSTVODEKODIRANJEPRIMALAC
“FEEDBACK” BUKA

9. Psycho
Hitchcock

10. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction

11. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
Shine (1996) The Life and Death
of Van Gogh (1989)
Iris (2001)
As Good as it Gets (1997)
Rain Man (1988)

12. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
PSIHIJATRI U FILMOVIMA
Good Will Hunting (1997)
Ordinary People (1980)
I Never Promised
You a Rose Garden
(1977)

13. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
Mayo Clinic (2002)

14. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
BBC News Online: Health. (Feb. 9, 2000).
Media "unfairly stigmatises mental illness.“
stavovi 515 mentalno obolelih o načinu na koji mediji
predstavljaju
mentalne poremećaje
 ½ ispitanika: mediji negativno utiču na njihovo
mentalno stanje
 34% ispitanika: mediji direktno pogoršavaju
depresivnost i anksioznost
 22% ispitanika: povlačenje i izolacija direktna
posledica uticaja medija
 25% ispitanka: hostilno ponašanje okruženja nakon TV
ili novinskih reportaža

15. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
1931 A Free Soul ALKOHOLIČAR
1931-2 Dr. Jeykll and Mr. Hyde VIŠESTRUKA LIČNOST
1935 Dangerous ALKOHOLIČAR
1945 The Lost Weekend ALKOHOLIČAR
1947 Hamlet MENTALNA NESTABILNOST
1951 Streetcar Named Desire DEPRESIJA
1955 Anastasia SUICIDALNOST
1956 Lust for Life PSIHOTIČNI POR.
1957 Three Faces of Eve VIŠESTRUKA LIČNOST
1964 Zorba the Greek SUMANUTI POR.
1968 Charley MENTALNA RET.
1970 Ryan's Daughter MENTALNA RET.
1988 Rain Man AUTIZAM
1990 Misery PSIHOTIČNI POR.
1991 Silence of the Lambs KANIBAL
1994 Forrest Gump MENTALNA RET.
1994 Blue Sky MENTALNA NESTABILNOST
1995 Leaving Las Vegas ALKOHOLIČAR

16. HEALTH PROMOTION IN SERBIA CONFERENCE
Support to the Public Health Development in Serbia
An EU-funded project managed by the European Agency for Reconstruction
ZAKLJUČAK
kompleksan odnos izmedju predstavljanja mentalnih
poremećaja u mas medijima i uticaja na stavove
tendencija da se mediji aktivnije angažuju u promeni
postojećeg negativnog stava prema mentalno obolelim