State of Mobile May 2011


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Compilation of mobile industry statistics and trends.

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State of Mobile May 2011

  1. state of the mobile market<br />May 2011<br />
  2. Overall Market View<br />
  3. Mashable, 2011<br />
  4. SUBSCRIPTION USE IN THE US<br />Lifestyle Wireless, 2011<br />
  5. Global mobile forecast<br /> Daily Wireless, 2011<br />
  6. Global mobile DATA use<br />Daily Wireless, 2011<br />
  7. How people use their phones<br />Comscore, 2011<br />
  8. Smartphone overview<br />
  9. Market scope<br />Mashable, 2011<br />
  10. Mobile vs Smartphone: Age demographics<br />Comscore, 2011<br />
  11. smartphone market share by device type<br />Comscore, 2011<br />
  12. Total smartphoneusers in the US <br />68.5 million<br />165.5 million<br />Torsion Mobile, 2011<br />
  13. Changes in osdesireability<br />Nielsen, 2011<br />
  14. Smartphone penetration trends<br />Comscore, 2011<br />
  15. HOLIDAY USAGE TRENDS<br />eMarketer, 2011<br />
  16. Mobile web<br />
  17. Multitaskers abound<br />Mashable, 2011<br />
  18. Total mobile web users in US AND PENETRATION<br />And Frequency of usage<br /> Internet2GO, 2011<br />eMarketer, 2011<br />
  19. Its where the party’s at<br />Mashable, 2011<br />
  20. Total traffic from mobile web<br />In 3 months, mobile <br />browsing has jumped 29.4% and is being <br />used by almost <br />1 in 4 users.<br />App downloading has increased 27.5%.<br />Social networking has increased 18%.<br /> Media Post, 2011<br />
  21. Most visited mobile websites<br />Marketing Charts, 2011<br />
  22. MOBILE Surfing Trends<br />Mobile web surfers visit 24 sites each day<br />MobiAdNews, 2011<br />
  23. What it’sused for<br />Mashable, 2011<br />
  24. MOBILE SHOPPING Trends<br />eMarketer, 2011<br />
  25. Mobile Search<br />
  26. A changing playing field<br />Mashable, 2011<br />
  27. Ten percent of search ad clicks come from mobile phones.<br />ClicksZ, 2011<br />
  28. Action-Oriented Searchers<br />Mobile search is heavily used to find a wide variety of information and to navigate the mobile web.<br />Search engine websites are the most visited, with 77% of smartphone users citing this, followed by social networking, retail, and video sharing websites<br />Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)<br />24% recommended a brand or product to others as a result of a smartphone search<br />Google Mobile Ads Blog 2011<br />
  29. Local information seekers<br />Looking for local information is done by virtually all <br />smartphone users.<br />95% of smartphone users have looked for local information<br />88% of these users have taken action within a day, indicating these are immediate information needs<br />77% have contacted a business, with 61% calling and 59% visiting the local business.<br />Google Mobile Ads Blog 2011<br />
  30. Search results lead to:<br />eMarketer, 2011<br />
  31. Mobile apps<br />
  32. 10.9billion mobile apps were downloaded in 2010 for a total of 2.5 billion dollars.<br />It’s expect to increase to 76.9 billion in 2014,<br /> netting over $8 bill.<br />theTelecomBlog, 2011<br />MobileMarketingWatch, 2011<br />
  33. Average apps per user <br />On average US feature-phone users have10 apps on board and smartphone users have22 apps (of which iPhone users have the most with 37).<br />The most used apps across all smartphones in the US according to Nielsen (June 2010), are Facebook, Google Maps, andThe Weather Channel. <br />The Facebook App has been downloaded 100 million timesfrom the independent app store GetJar (December 2010), making this the most downloaded app from any app store.<br />mobiThinking, 2011<br />
  34. UserDemographicsfor mobile appsin the us<br /> Pew Research, 2011<br />
  35. APPS AVAILABLE BY PLATFORM<br />Comscore, 2011<br /> Flurry, 2011<br />
  36. Mobile app revenue should reach $38 billion by 2015.<br />Apple’s share will be 20%.<br /> The New York Times, 2011<br />
  37. Actual Use of apps<br />One in four mobile apps, once downloaded, is never used again.<br />“Tracking downloads is often a first step to gauging an app’s success, but download stats often provide an incomplete and inflated view. High download numbers always feel great, but if those customers never open the app or abandon it after just a few uses, those high download numbers are really part of a high churn rate.” – Localytics study 2010<br />mobiThinking, 2011<br />
  38. Total APP Loyalty <br />TechCrunch, 2011<br />
  39. APP Loyalty by category<br />Flurry, 2011<br />
  40. Top apps by platform<br />All-Time Top Paid iPhone Apps<br />Doodle Jump<br />Tap Tap Revenge 3<br />Pocket God<br />Angry Birds<br />Tap Tap Revenge 2.6<br />Bejeweled 2 + Blitz<br />Traffic Rush<br />Tap Tap Revenge Classic<br />AppBox Pro Alarm<br />Flight Control<br />All-Time Top Free Android Apps<br />Google Maps<br />YouTube<br />Pandora Radio<br />Vendetta Online<br />Business Calendar<br />Robo Defense<br />Fruit Ninja<br />Gmail<br />Flash Player 10.2<br />Facebook for Android<br />All-Time Top Free iPhone Apps<br />Facebook<br />Pandora<br />Google Mobile App<br />Shazam<br />Movies by Flixster<br />The Weather Channel<br />Google Earth<br />Bump<br />Skype<br />Paper Toss<br />All-Time Top Paid Android Apps<br />MyBackup Pro<br />Encore Shazam<br />BusinessCalendar<br />Airport Mania<br />Rono Defense<br />Zeno 2<br />Astro File Mgr Pro<br />Zeno<br />Widget Locker<br />Folder Organizer<br /> Top World Best, 2011<br />Geeknizer, 2011<br />
  41. Tablets<br />
  42. Total shipped by device type and SHIPMENTpredictions<br />eMarketer, 2011<br />
  43. Purchase plans by device type <br />Online Marketing Trends, 2011<br />
  44. Growth of tablet usage<br />Consumers are already spending more time on mobile devices than reading newspapers and magazines combined.  <br />While some blogs report more browser traffic to their sites from the iPad than either Linux or Android, Chitika predicts that iPad traffic will generate more than 2 percent of North America’s net traffic by 2011.  And this browser traffic looks a lot more like desktop browsing than mobile.  <br />Mobile Marketer, 2011<br />
  45. Tablet impact on market usage<br />Neilsen, 2011<br />
  46. Mobile advertising<br />
  47. REVENUE PREDICTIONS<br />eMarketer, 2011<br />
  48. SPENDING BY FORMAT<br />eMarketer, 2011<br />
  49. What interests users?<br />Mashable, 2011<br />
  50. USER VIEWS ON MOBILE AD TYPES<br />eMarketer, 2011<br />
  51. Campaign effectiveness:Mobile versus Online<br />MediaPost, 2011<br />
  52. Market share by network<br />Comscore, 2011<br />
  53. Ad CLICK rates bydevice type<br /> Wired, 2010<br />
  54. Thank you!<br />Find me at:<br />@tgruber<br /><br /><br /><br />