This pre-feasibility study examines the potential for starting a housing construction company in Pakistan. It provides an overview of the construction and real estate sector, market potential and target customers for housing. The document outlines the production process, land and building requirements, human resource needs, and financial projections including costs, income, balance sheet and cash flow statements. Key success factors are identified as availability of affordable land, transportation access, utilities and demand driven by families seeking to modernize or enlarge their homes. Financial institutions play an important role by broadening consumer financing options to support home ownership.