3. Auctionata and Paddle8 have presences in most of the global art and luxury hotspots
BERLIN NEW YORK LONDON
MADRID ROME ZURICH LOS ANGELES
4. 4
Objects are sold to
buyers from 140+
countries in live stream
auctions and online shop
69% sell-through
rate for auction lots
in 12 months
3
Auctionata picks up
objects, authenticates
and lists them for live
stream auctions and
online shop
1 month from
contract signing
to object online
on site
1
Seller submits photos
of objects on the
Auctionata website for
free online valuation
More than 500,000
items screened online,
total value >€1bn
5
Auctionata takes
a commission from
buyer and seller
Solid and industry
standard >25%
net margin
Sold.
With Love.
2
Freelance experts select
top 5% objects online;
consignment contract
is signed with seller
Currently €500.000
in consignments
signed each day
Business Model
Proven end-to-end marketplace model
3
5. Video auctions are the #1 format, enabling high value sales to a global and mobile audience
€778,000
€1,827,000 €1,064,000
€726,000
€80,000
€88,000
€24,000
€3,370,000
6. Timed auctions are a highly scalable format for professional sellers using a dropship model
Andy Warhol, Torso, 1977
Screenprint on canvas
Sold for $126,500
Christoper Wool
My House I, II, and III (three works)
Screenprint on 335 gsm paper
Sold for $91,455
Jeff Koons
Untitled, 2014
Polychromed polyurethane,
mirror polished stainless
steel, paint
Sold for $900,000
Lucien Smith, Murmur of the Heart,
2011, Acrylic on canvas
Sold for $115,000
Robert Ryman
Untitled, Prototype, 1969
Acrylic on fiberglass panel
Sold for $241,500
Kurt Cobain
Signed credit card
Sold for $30,590
7. Charity auctions in partnership with the world’s most important charitable foundations
8. Technology
Zero latency live stream technology,
38% of customers coming from mobile devices
7
Livestream Studio Berlin
Principal Auctioneer
Global Split Screen Studios
London, New York and Mobile Broadcast Units
Bidders from
>140 countries
9. User base of >65,000 auction bidders and buyers from >150 countries
Registered users
Newsletter recipients
Buyers
Sellers
Bidders
Charity partners
Total
224,204
65,634
15,562
5,775
22,719
n/a
99,303
82,371
10,865
2,043
18,744
814
466,620
249,984
n/a
n/a
n/a
n/a
790,127
397,989
26,427
7,818
41,463
814
10. Sales Growth
9
164% sales growth year-on-year
On track to build a global
$500m online leader by 2017
+164%
$151
€81
€12
2013 2014 2015 2016LTM
€30
11. Market Opportunity
10
Millions of Private people
with items worth €50–100bn
25,000 Dealers with €125bn inventory
100,000 Collectors holding
items worth €250bn
10,000 Auction Houses
with €100bn in consignments
Professional sellers
Global
>€500bn
luxury & art
market
13. Auctionata and Paddle8, often spoken of in the same breath as competitors and chief
innovators in the space, have announced a merger; forming an auction powerhouse with a
combined 793,000 registered users in 200 countries and $150 million in annual sales.
Online art auction houses Paddle8 and Auctionata have announced that they will merge,
making the new internet behemoth one of the top 10 auction houses in the world.
Since their founding, both Auctionata and Paddle8 have gained prominence as online art
marketplaces.
Auctionata and Paddle8 will merge, marking a shift in the online art market
Consolidation has been surprisingly slow in the online art market but now the German
auction site Auctionata, which had raised $88m in equity capital, has merged with the US-
based Paddle8, which has raised $44m. The financials of the deal have not been disclosed.
The companies will remain separate and aim to grow the middle market from vintage luxury
to art.
Normalerweise werden erfolgreiche deutsche Start-ups von Amerikanern gekauft. Beim
Online-Auktionshaus Auctionata läuft es nun anders.
Auctionata and Paddle8 with notable global press coverage
