A database overview of the online search engine with advertising media in Belgium and Luxembourg. Details on http://www.mediaspecs.be

1. Database Overview
September 2014

2. What's in?
•The way of classifying
•For each type of medium:
–Top 20
–Total number of titles and sales houses
–Chart with a summary of the total # titles and sales houses
•Global summary: titles – sales houses (on 9/2014)
•Recently launched & stopped: period 3/2014 – 9/2014

3. What’s what?
•1 Title = 1 active product
–Medium (Le Soir)
–Related cross-media products (Lesoir.be, Le Soir Newsletter …)
–Packages (PNU Dailies)
•Classification: based on ‘Type of Medium’
•Type of Medium = combination of several sub-classes

4. Classification
•Magazines
–Magazines
–Sponsored Magazines
–Display Magazines
–Free Tabloids
–Yearbook / Guide
–Agenda
–Inserts
–Catalogue
–Discount coupons and booklets (offline)
–Classifieds (offline)
•Newspapers
•Door-to-Door Media
•Trade Press
–Trade Press (magazines)
–Trade Press (newspapers)
–Newsletter
•Out-of-Home
•Direct Marketing:
–Direct Marketing (addresses)
–Direct Marketing (e-mail marketing)

5. Classification
•Digital
–Websites
–E-News
–On-line newspaper
–On-line magazine
–On-line trade press
–On-line classifieds
–On-line radio
–On-line TV
–Blogs
–Portals
•Mobile & Apps (Smartphones, tablets,…)
•Radio
–Radio – Local / Regional
–Radio – National
–Radio – National Network with regional advertising
•Television
–TV – Local
–TV – National
–TV – Thematic Networks
–Teletext

6. Magazines
Sales House # Titles
1. Sanoma 68
2. Roularta Local Media 48
3. Maison Moderne Media Sales 38
4. Roularta Media (Zellik) 35
5. Publicarto 23
6. Gicom 21
7. Jansen & Janssen Uitgeverij 20
8. IP Belgium (IP Press) 19
9. Custom Regie 16
10. Concentra Classifieds 15
11. IPM Advertising 14
12. Mediahuis Connect 14
13. Roularta Custom Media 14
14. Headline Publishing Agency 13
15. XL Communication 12
16. Charlie Mike 11
17. Espace Médias 11
18. Jobat Media 11
19. ProduPress 10
20. Rossel Advertising 10
# Sales Houses: 477
# Titles: 1.304
0
10
20
30
40
50
60
70
80
1
26
51
76
101
126
151
176
201
226
251
276
301
326
351
376
401
426
451
476
# Titles
# Sales Houses

7. Newspapers
Sales House # Titles
1. IPM Advertising 30
2. Mediahuis Connect 29
3. Rossel Advertising 23
4. de Persgroep Advertising Regional 16
5. Roularta Local Media 14
6. Sudpresse 13
7. Concentra Classifieds 10
8. Jobat Media 10
9. Mediahuis Classifieds 9
10. L'Avenir Advertising 8
11. de Persgroep Advertising Dailies 7
12. Espace Médias 7
13. de Persgroep Advertising Classifieds 6
14. IP Luxembourg 6
15. Jobs Régions 6
16. Trustmedia 6
17. Dynamique Media Marketing sprl 4
18. Edita SA 2
19. Mass Transit Media 2
20. MGraphics Group 2
# Sales Houses: 31
# Titles: 223
0
5
10
15
20
25
30
35
1 11 21 31
# Titles
# Sales Houses

8. Door-to-Door Media
Sales House # Titles
1. Roularta Local Media 89
2. Rossel Advertising 72
3. Roularta Recruitment Solutions 67
4. L'Avenir Advertising 37
5. Corelio Connect Regional 34
6. Sanoma 25
7. Philipsen & Partners 16
8. Mediahuis Connect 14
9. bpost 12
10. BD - Belgische Distributiedienst 11
11. Shopping Magazine bvba 11
12. Magi-Hebdo 10
13. Themamedia 9
14. Evolution Media Group 8
15. Uitgeverij InterMedia 8
16. Elite Reklaam - Crescendo nv 7
17. Goeiedag 7
18. Groupe Facteur 4 sprl 6
19. Jobs Régions 6
20. Mediatopper 6
# Sales Houses: 111
# Titles: 597
0
10
20
30
40
50
60
70
80
90
100
1 26 51 76 101
# Titels
Sales Houses

9. Trade Press
Sales House # Titles
1. Professional Media Group (PMG) 26
2. RMN (Reflexion Medical Network) 12
3. Rekad 11
4. Boerenbond Media-Service 9
5. Evolution Media Group 9
6. Kluwer Regie 9
7. Confédération Construction (Finition) - Confed8eratie Bouw (Afwerking)
8. Louwers Mediagroep bvba 8
9. VOKA - Kamer van Koophandel 8
10. FCO Media 7
11. Maison Moderne Media Sales 7
12. MMM Business Media 7
13. Omicron 7
14. Propaganda 7
15. Tenacs Publishing & Communication 7
16. WeldonMagazines (ex Focus²) 7
17. Charlie Mike (ex Media Selling Place) 6
18. EMG (Editing Media Group) 6
19. Larcier 6
20. Medial.eu 6
# Sales Houses: 258
# Titles: 535
0
5
10
15
20
25
30
1 21 41 61 81 101 121 141 161 181 201 221 241
# Titles
# Sales Houses

10. Television
Sales House # Titles
1. IP Belgium (IP TV) 32
2. Média13 sprl 11
3. Regionale TV Media (RTVM) 11
4. RMB TV 8
5. SBS Belgium 8
6. Transfer 8
7. CM Telecom (ex Paratel/MobileWeb) 6
8. Triade Media 5
9. Medialaan TV Advertising (ex VMMtv) 4
10. Roularta Media (Zellik) 4
11. VAR 4
12. IP Luxembourg 3
13. Transport Media 3
14. TV Limburg 3
15. Arendsoog 2
16. Sanoma 2
17. Actua-TV 1
18. Belgacom Skynet 1
19. Belmodo Media 1
20. Big Media Group 1
# Sales Houses: 33
# Titles: 131
0
5
10
15
20
25
30
35
1 11 21 31
# Titles
# Sales Houses

11. Radio
Sales House # Titles
1. IP Belgium (IP Radio) 97
2. IPM Advertising 23
3. CFM nv 19
4. Vlacora 18
5. Sanoma 14
6. City Music 7
7. IP Luxembourg 5
8. Medialaan Radio Advertising 5
9. Randstad FM 5
10. VAR 5
11. Media.concept GmbH 3
12. FM Goud VZW 2
13. Radio FG Belgium 2
14. Vrije Private Omroepvereniging Land van Waas VZW2
15. Airtime bvba 1
16. AraBel SA 1
17. Avrenim 1
18. Bingo VZW 1
19. Brasschaatse Radio Omroep VZW 1
20. Cercle Ben Gourion 1
# Sales Houses: 44
# Titles: 237
0
20
40
60
80
100
120
1 11 21 31 41
# Titles
# Sales Houses

12. Digital
Sales House # Titles
1. Hi-Media Belgium 122
2. Beweb 95
3. Pebble Media 84
4. Professional Media Group (PMG) 54
5. Rossel Advertising Online 54
6. Belgacom Skynet 53
7. Sanoma 38
8. L'Avenir Advertising 37
9. Corelio Connect Regional 34
10. Mediahuis Connect (ex Corelio Connect / Con2ce9ntra Media Regie)
11. Think Media Digital 27
12. Gicom 22
13. Jobat Media 19
14. Roularta Media Online 17
15. Kluwer Regie 15
16. Maison Moderne Media Sales 15
17. IP - RTL Belgium Digital 14
18. Stepstone 14
19. Event & Expo België 13
20. Minoc Media Services 13
# Sales Houses: 329
# Titles: 1.448
0
20
40
60
80
100
120
140
1 26 51 76 101 126 151 176 201 226 251 276 301 326
# Titles
# Sales Houses

13. Mobile & Apps (Smartphones, Tablets,…)
Sales House # Titles
1. Hi-Media Belgium 77
2. Rossel Advertising Online 13
3. Pebble Media 11
4. RMN (Reflexion Medical Network) 10
5. Sanoma 10
6. Belgacom Skynet 7
7. Beweb 7
8. Maison Moderne Media Sales 6
9. Mediahuis Connect (ex Corelio Connect / Concentr6a Media Regie)
10. Roularta Media Online 6
11. Trustmedia 6
12. de Persgroep Advertising 3
13. IP - RTL Belgium Digital 3
14. IP Luxembourg (Lux) 3
15. Saint-Paul Luxembourg 3
16. CDesign Publishing 2
17. Gicom 2
18. Maxipress 2
19. Microsoft Advertising 2
20. Motorrijder bvba 2
# Sales Houses: 51
# Titles: 216
0
10
20
30
40
50
60
70
80
1 11 21 31 41 51
# Titles
# Sales Houses

14. Out-of-Home
Sales House # Titles
1. JCDecaux Airport Belgium 70
2. Clear Channel Belgium 65
3. JCDecaux Belgium 30
4. LijnCom 30
5. Boomerang Media 29
6. Media Expo 28
7. Euromobile 27
8. Brightfish 22
9. BHS Promotion 20
10. Rapid Media 19
11. IP Luxembourg 18
12. City Image 17
13. Publilux 17
14. Carrefour Belgium 16
15. Roularta Media (Zellik) 16
16. Gee Marketing 15
17. A.M.P. (Retail Marketing) 14
18. Culture & Promotion 14
19. JCDecaux MetroBusTram Belgium 14
20. Spicymotion 14
# Sales Houses: 115
# Titles: 781
0
10
20
30
40
50
60
70
80
1 11 21 31 41 51 61 71 81 91 101 111
# Titles
# Sales Houses

15. Direct Marketing
Sales House # Titles
1. Bisnode 47
2. B-information 31
3. Willy Braillard sa/nv 14
4. Roularta Media Online 11
5. Think Media Digital 9
6. ProduPress 4
7. Belgacom Skynet 3
8. Jobat Media 3
9. ActuaMedica 2
10. Carrefour Belgium 2
11. Value Chain 2
12. 4Entertainment 1
13. BDMA 1
14. Beweb 1
15. bpost 1
16. Confédération Construction - Confederatie Bouw (k1d)
17. Custom Regie 1
18. CVBook.eu 1
19. Editus Luxembourg 1
20. Expatica 1
# Sales Houses: 44
# Titles: 161
0
5
10
15
20
25
30
35
40
45
50
1 11 21 31 41
# Titles
# Sales Houses

16. All Media

17. All Media
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18. All Media
Sales House # Titles
1. Sanoma 154
2. Roularta Local Media 132
3. Hi-Media Belgium 123
4. Beweb 103
5. IP Belgium (IP Radio) 97
6. Pebble Media 94
7. Mediahuis Connect (ex Corelio Connect / Concentr9a0 Media Regie)
8. Rossel Advertising (ex Regie Number One) 84
9. Professional Media Group (PMG) 81
10. Roularta Recruitment Solutions 77
11. IPM Advertising 71
12. JCDecaux Airport Belgium 70
13. Rossel Advertising Online 66
14. Clear Channel Belgium 65
15. Belgacom Skynet 61
16. Maison Moderne Media Sales 61
17. Roularta Media (Zellik) 55
18. IP Luxembourg 48
19. Bisnode 47
20. L'Avenir Advertising 47
# Sales Houses: 964
# Titles: 5.169
0
20
40
60
80
100
120
140
160
180
1
51
101
151
201
251
301
351
401
451
501
551
601
651
701
751
801
851
901
951
# Titles
# Sales Houses

19. Recently Launched & Stopped

20. Info & feedback
www.mediaspecs.be
Bart Kuypers bart@mediaspecs.be
0476-41 77 86
015-61 79 23
Marc Vanlaer marc@mediaspecs.be