He helps schools to improve their brand communication and in increasing admissions by introducing innovative strategies, creating parents communities, improving the digital footprint, and by implementing detective content marketing
Innovation is a continual process of invention, reinvention, and discovery, and for this reason leaders must always set their sights on long-term goals. Here's 8 ways to bring this understanding to your company culture.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Innovation is a continual process of invention, reinvention, and discovery, and for this reason leaders must always set their sights on long-term goals. Here's 8 ways to bring this understanding to your company culture.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
Lessons Learned in Marketing and Communications from across the Ashoka U NetworkEm Havens
Lessons Learned in Marketing and Communications from across the Ashoka U Network
A continuation of last year's PR Network Launch, Ashoka U was thrilled to host our second Marketing & Communication Webinar to showcase learnings, successes, & bright spots within our Changemaker Campus Network on August 14, 2014. Open to our entire extended community, we brought folks together who came ready to learn, engage & get inspired!
Brief Agenda
I. Welcome & Introductions
II. Updates from the Ashoka U PR Network
III. Exploring Themes: A Shared Language- What does Social Innovation mean on your Changemaker Campus?
IV. Introduction to Featured Projects from Changemaker Campus Leaders at PSU, Brown & UDEM
IV. Featured Projects:
1. Getting Resourceful with the Elevating Impact Summit & Website development, Presented by Christina Williams & Cindy Cooper, Portland State University
2. Student-powered storytelling: How do you enable changemakers to create and harness the power of their own stories?, Presented by Alex Braunstein, Brown University
3. Integrating the Changemaker Brand into the History and Philosophy of your Institution, Presented by Guillermo Zenizo Lindsey, Universidad de Monterrey
V. Q&A and Conversation
VI. Conclusion & Next steps
Innovation Leadership for Education 2017Timothy Wooi
Innovation Leadership and its formal preparation, the most recent focus in education reform to improve schools to serve all students well. Inter-institutional collaborations in program delivery and evaluation drives these new directions and forms of innovation.
Course Outline
Introduction
Innovation, Leadership, Innovation Leadership, Why Innovation Leadership in Education?
21st Century Shift in Leadership & Skills
Leading Innovation in Education
Innovation Leadership Checklist
The Future Of Innovative Education
Latest Trends in Leading Innovation in K12 Education
Nine Things That Will Change
Innovation
Innovation means first different, then better. It is a fundamentally different way of doing things with better, and perhaps different, outcomes.
Both the 'different' and the 'better' must be significant and substantial.
Innovation Leadership in Education with 21st Century Skills,2017Timothy Wooi
Introduction
Innovation, Leadership, Innovation Leadership, Why Innovation Leadership in Education?
21st Century Shift in Leadership & Skills
Leading Innovation in Education
Innovation Leadership Checklist
The Future Of Innovative Education
Latest Trends in Leading Innovation in K12 Education
Nine Things That Will Change.
Unlike most educational policy, the focus is not focus on improving existing educational systems but on changing them altogether. Its focus is not on doing things better, but on doing better things; not on doing things right, but on doing the right things to prepare students for a fast changing interdependent world.
LXL Ideas is the new corporate identity of EduMedia India.
For over 18 years EduMedia has influenced learning in schools with path-breaking innovation in life skills training & development, events for students and publishing for educators.
This manual recounts the evolution of the new identity - LXL Ideas and how we look to impact learning with Lessons of Life.
Lessons Learned in Marketing and Communications from across the Ashoka U NetworkEm Havens
Lessons Learned in Marketing and Communications from across the Ashoka U Network
A continuation of last year's PR Network Launch, Ashoka U was thrilled to host our second Marketing & Communication Webinar to showcase learnings, successes, & bright spots within our Changemaker Campus Network on August 14, 2014. Open to our entire extended community, we brought folks together who came ready to learn, engage & get inspired!
Brief Agenda
I. Welcome & Introductions
II. Updates from the Ashoka U PR Network
III. Exploring Themes: A Shared Language- What does Social Innovation mean on your Changemaker Campus?
IV. Introduction to Featured Projects from Changemaker Campus Leaders at PSU, Brown & UDEM
IV. Featured Projects:
1. Getting Resourceful with the Elevating Impact Summit & Website development, Presented by Christina Williams & Cindy Cooper, Portland State University
2. Student-powered storytelling: How do you enable changemakers to create and harness the power of their own stories?, Presented by Alex Braunstein, Brown University
3. Integrating the Changemaker Brand into the History and Philosophy of your Institution, Presented by Guillermo Zenizo Lindsey, Universidad de Monterrey
V. Q&A and Conversation
VI. Conclusion & Next steps
Innovation Leadership for Education 2017Timothy Wooi
Innovation Leadership and its formal preparation, the most recent focus in education reform to improve schools to serve all students well. Inter-institutional collaborations in program delivery and evaluation drives these new directions and forms of innovation.
Course Outline
Introduction
Innovation, Leadership, Innovation Leadership, Why Innovation Leadership in Education?
21st Century Shift in Leadership & Skills
Leading Innovation in Education
Innovation Leadership Checklist
The Future Of Innovative Education
Latest Trends in Leading Innovation in K12 Education
Nine Things That Will Change
Innovation
Innovation means first different, then better. It is a fundamentally different way of doing things with better, and perhaps different, outcomes.
Both the 'different' and the 'better' must be significant and substantial.
Innovation Leadership in Education with 21st Century Skills,2017Timothy Wooi
Introduction
Innovation, Leadership, Innovation Leadership, Why Innovation Leadership in Education?
21st Century Shift in Leadership & Skills
Leading Innovation in Education
Innovation Leadership Checklist
The Future Of Innovative Education
Latest Trends in Leading Innovation in K12 Education
Nine Things That Will Change.
Unlike most educational policy, the focus is not focus on improving existing educational systems but on changing them altogether. Its focus is not on doing things better, but on doing better things; not on doing things right, but on doing the right things to prepare students for a fast changing interdependent world.
LXL Ideas is the new corporate identity of EduMedia India.
For over 18 years EduMedia has influenced learning in schools with path-breaking innovation in life skills training & development, events for students and publishing for educators.
This manual recounts the evolution of the new identity - LXL Ideas and how we look to impact learning with Lessons of Life.
Develop your School Growth Strategy (in a month) | LaunchpadAnupam Kaushik
This 4 weeks action-packed program will help School Principals and School Owners in growing the school brands. With lots of videos, activities and exercises, school leaders will find it very supportive.
Join our program to learn strategies to improve admissions in your school. Four Full-day sessions, once every week in four consecutive weeks to share. Fill in the form https://docs.google.com/forms/d/e/1FAIpQLSfBjxEYPKwNeWZoYq44BRrO8B24UkDc7d9HHDQhJn6rLS_ygw/viewform?usp=sf_link
How to help your kids THINK Computationally? - A presentation on Computationa...Anupam Kaushik
Complex Problem Solving is one of the most sought-after skills for tomorrow. Seymour Papert and Jennette Wing introduced the world with this amazing tool called Computational Thinking. It can really help masses to become better at Complex Problem Solving.
A short course on the basics of school brandingAnupam Kaushik
Basics of School Branding and Positioning. Why the branding is important for schools and how personal branding of school leader may make a difference in overall reputation of the school.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
School Growth Expert | Anupam Kaushik
1. Transforming schools
A n u p a m
K a u s h i k
SCHOOL
Growth
Helping K12
Schools to
iimprove their
communication
EXPERT
2. Transforming schools
School Growth Training
He has been guiding many School Leaders on
how to grow school enrollment and improve
brand value of a school.
6. Transforming schools
Community Maker in Education
He has been building various communities and
help many startups and organisations to build
brand communities.
7. Transforming schools
Former Tech Entrepreneur
During 2013 to 2016, he ran 'MadResistor'
an open source technology startup that
reached to a list of global top 10 products
by none other than HackADay.