Download to read offline
Uploaded byYuha Jin
150606 tella inc.
This document describes a mobile English tutoring service called TELLA that provides personalized 1-on-1 tutoring via text and voice chat with native English tutors for 30 minutes per day. It analyzes user data to track progress and customize tutoring and self-study content. The service aims to offer affordable English instruction through a technology-driven, personalized curriculum delivered by an online platform. It plans to launch an app, continuously upgrade the data analysis system and app functions, and expand globally within two years on an investment of $200,000.
150606 tella inc.
- 1. Mobile English NativeTutoring Service Better English Everyday
- 2.
- 3. Lack of Effort Low English proficiency 10+ yearsof public English Education 0.6-1% of total GDP spent ($10 B) $1,200/person spent annually X
- 4. Yet 121st inEnglish communication skills 10+ years of public English Education 0.6-1% of total GDP spent ($10 B) $1,200/person spent annually
- 5. Telephone English Wall StreetInstitute 1:1 private tutoring (w/ native) … Lack Effective Practice English Constipation
- 6.
- 7. mobile English native tutoring w/personalized content through user data analysis The Service
- 8. The Service –1. Tutoring Talk w/ native tutor • 30 minutes per day • via text & voice • instant correction & feedback
- 9. The Service –1. Tutoring Talk w/ native tutor • 30 minutes per day • via text & voice • instant correction & feedback
- 10. The Service –2. Data Analysis • # of corrections • Variety/range of vocabulary/expressions • Average level of English Show user’s level of growth
- 11. The Service –3. Personalized Contents Customized tutoring & self-study contents based on level & interest of learner
- 12. The Service –3. Personalized Contents Customized tutoring & self-study contents based on level & interest of learner ‘Systematic user-based approach’
- 13.
- 14. The Service –The Virtuous Cycle
- 15.
- 16. Why can TELLAdo this?
- 17. The Hidden Opportunity Opportunity •Captured opportunity from East Africa’s youth unemployment problem (Uganda, Kenya, etc.) • High educated English native human resource • Text – East Africa, Voice – Phillippines
- 18. Experience & insight Pivot: video telephone chat (v. 1, 2, 3, 3.1, 3.2, …) • 2014.2~now: KakaoTalk Tutoring Service • Purchase rate: 15% (317 paid customers, 2,127 trial users) • Revenue: $80/customer ($23,323) • Repurchase rate: 17.0% • Expect rates to double or triple with an integrated platform
- 19.
- 20. The Market • Koreanmkt. size • $180 M mobile (2-3 years old) • $10 B English edu. mkt. • Competitors: • Does not have data analysis function • T2M: Only correction – not real-time • Eigooo: No systematic approach • China mkt. size • $21 B English online edu. Mkt.
- 21. The Plan Strategy: Lean& Go global 1. Launch app (Sep. ‘15) : tutoring & basic data analysis 2. Upgrade “AFAP” : upgrade data analysis system & app functions 3. Go global (Summer ’16) : enter Chinese / SEA / Taiwan market In 2 years… 5,000 customers / month $1 million +
- 22. $200,000 investment (for developing firstplatform; 6-8 months)
- 23.