TripLingo's Investor Pitch for AngelList

1. INVESTOR PRESENTATION

2. THE COMPANY
WE UPGRADE TRIPS FOR TRAVELERS BY MAKING IT EASY
AND FUN TO LEARN THE LOCAL LANGUAGE AND CULTURE.
CREATING A CUSTOMIZED LEARNING EXPERIENCE
PRODUCT IS ENTERTAINING, FEATURE AND CONTENT RICH, AND PRACTICAL
DELIVERED VIA THE WEB, IOS, ANDROID, AND WINDOWS MOBILE DEVICES
TRIPLINGO WILL BE THE LEADER IN LANGUAGE E-LEARNING
MOBILE AND WEB PRODUCTS.

3. THE NEED
FLUENCY
PHRASEBOOKS ARE UNWIELDY, OUT-OF-DATE WITH LIMITED CONTEXT
CURRENT APPS MIMIC PHRASEBOOKS; POORLY ORGANIZED, LIMITED
CONTENT, NO CULTURE
EXPERTS RECOMMEND LESS IS MORE

4. THE OPPORTUNITY
17
MILLION
1 IN 2 AMERICANS WILL HAVE $5.2 BILLION IN APPS IN 2010; ADDRESSABLE MARKET IN
SMARTPHONES BY CHRISTMAS $58 BILLION BY 2014 2011: 17 MILLION PEOPLE.
MARKET SIZE INTERNATIONAL TRIPS
82 BILLION
LANGUAGE LEARNING 136 MILLION
INTERNATIONAL TRIPS
67 BILLION
GLOBAL E−LEARNING 68 MILLION TO
NON-ENGLISH COUNTRIES
2 BILLION 40 MILLION OF THEM
U.S. E−LEARNING SMARTPHONE EQUIPPED

5. THE PRODUCT
MOBILE APPLICATION:
CORE FEATURES:
CUSTOM PHRASE LIST
SLANG SLIDER
RICH CONTENT
INTELLIGENT FLASH CARDS
REFERENCE DICTIONARY
NETWORK AWARE
CROSS-PLATFORM NATIVELY
EASY TO PACKAGE

6. THE TECHNOLOGY
PATENT–PENDING TECHNOLOGY
CUSTOMIZED PHRASE LIST
“SLANG SLIDER”
INTERNAL PROCESSES
CONTENT PLATFORM
EFFICIENT ADDITION OF LANGUAGE CONTENT
CROSS–DEVICE FUNCTIONALITY
ADDITIONAL TECHNOLOGY
“SPACED REPETITION” UTILIZING THE ANKI ALGORITHM
HUMAN GENERATED AND CULTURALLY RELEVANT CONTENT

7. THE MARKET
CONSUMER TRAVELERS
27 MILLION SMARTPHONES APP STORE
SALES
TOUCH THEM WHEN PLAN, TRAVEL AND RETURN
SOCIAL MEDIA IS POPULAR IN TRAVEL
CORPORATIONS
TARGETING 3200 WITH INTERNATIONAL TRAVELERS CORPORATE
LICENSES
MARKETERS
BRAND EXTENSION THROUGH WHITE LABELING WHITE-LABEL

8. MARKETING
ONLINE AFFILIATES LIMITED SCOPE ALLOWS FOR PARTNERSHIP
OPPORTUNITIES
SEO SITE OPTIMIZED FOR GOOGLE, BING, ETC. BASED ON
RELEVANT KEYWORDS
AFFILIATE PROGRAM REVENUE SHARING FOR TRAFFIC FROM AFFILIATES
INFLUENCER OUTREACH TARGET AND FORM RELATIONSHIPS WITH
INFLUENCERS
PUBLIC RELATIONS FOR EXAMPLE, WE’RE RELEASING A FREE VERSION
OF TRIPLINGO FOR ARMED FORCES IN AFGAHNISTAN
SOCIAL MEDIA BUILDING SOCIAL MEDIA PRESENCE

9. THE COMPETITION
COMPETITOR PRICE FOCUS QUALITY DEPTH WEB MOBILE
ROSETTA STONE $300 FLUENCY ** ** *
FLUENZ $187 FLUENCY * ** *
MANGO LANGUAGE $150 FLUENCY *** * **
FODORS $55 GUIDE * * ** *
BYKI $50 PHRASES *** ** *
BUSUU $21 FLUENCY * * ** **
LEARN PLUS $16 GUIDE * * **
ITALKI $15 SOCIAL * ** **
BABBEL $14 FLUENCY ** ** ** **
LIVE MOCHA $10 SOCIAL ** ** ***
30 WORDS $10 GUIDE * * *
LONELY PLANET $8 GUIDE * * * *
WORLD NOMADS $2 GUIDE ** * *
* POOR
** AVERAGE
*** EXCELLENT

10. THE SWOT ANALYSIS
TEAM CASH FLOW
HELPFUL PROCESS & TECH CONNECTIONS IN TRAVEL HARMFUL
INTERNAL MARKET EXPERTISE MARKETING IN TRAVEL INTERNAL
CONTENT GENERATION APP STORE MARKETING
FAST GROWTH MARKET WELL-FUNDED COMPS
HELPFUL WEAK COMPETITION LOW BARRIERS TO ENTRY HARMFUL
EXTERNAL APP STORE GROWTH EMERGING TECH EXTERNAL
ADVANCING MOBILE TECH THREATS TO TRAVELING

11. THE PRICE
PRICED PER LANGUAGE DIALECT / REGION
MOBILE PRICING COMBINATION (I.E. MEXICO SPANISH AND SPAIN
FREE - SPANISH)
LITE $1.99
FULL $9.99 BUSINESS CONTAINS ADDED CATEGORIES LIKE
BUSINESS $15.99 COMMERCIAL LANGUAGE, BUSINESS ETIQUETTE,
SPECIALS $0.99 TECHNICAL TERMS AND NEGOTIATIONS
WEB PRICING
SPECIALS ARE PACKAGED CONTENT WITH A
SUBSCRIPTION $4.99
THEME LIKE FLIRTING, SPORTS, HOLIDAYS,
CORPORATE PRICING EVENTS AND DRINKING
BASE $15,000
MAX $250,000 CORPORATE PRICING IS BASED ON NUMBER OF
ACTIVE EMPLOYEES PER YEAR
WHITE LABEL PRICING
BASE $10,000 WHITE LABEL PRICING IS DRIVEN BY NUMBER
PER 10K DOWNLOADS $5,000 OF UNIQUE DOWNLOADS

12. THE TEAM
JESSE MADDOX FOUNDER & CEO
FOUNDER OF JANUS FORUM AND BRUNOBOOKS.COM;
BOSTON CONSULTING GROUP ALUM; BROWN GRADUATE
ROSS RANKIN COO
20 YEARS IN TECHNOLOGY; FOUNDER OF MEDIAOCEAN;
MBA FROM GA TECH
PRATIK PATEL CTO
15 YEARS IN TECHNOLOGY; 2 TIME PUBLISHED AUTHOR;
MS FROM CHAPEL HILL
4 OTHER MEMBERS WITH EXPERTISE IN DEVELOPMENT,
MARKETING, DESIGN AND UX

13. THE FINANCIALS
2011 2012 2013
TOTAL REVENUE $525,000 $1,850,000 $5,620,000
TOTAL COST OF SALES $136,840 $534,000 $1,659,000
GROSS MARGINS $388,160 $1,316,000 $3,961,000
TOTAL EXPENSES $620,000 $1,562,000 $1,620,000
EBIT ($95,000) $288,000 $4,000,000
NET FROM MARGIN ($41,200) $192,430 $2,640,000
USE OF PROCEEDS
CONTINUED DEVELOPMENT AND CONTENT ACQUISITION, MARKETING AND
PR PLANS, SALARIES, AND GENERAL OFFICE AND BUSINESS EXPENSES