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Tip 1: Promote your story and be certain to
share any media you receive with your team,
clients and potential clients.

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Tip 2: Use Google Plus.

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Tip 3: Using video lets people share short
newsworthy stories and post it for others.

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Tip 4: Use LinkedIn Inmails.

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Tip 5: Using video heightens your core
audience senses by adding credibility.

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Tip 6: You can draw attention to new
company activities by arranging & publicizing
special events such as news conferences,
seminars, outings, trade shows, exhibits,
contests, competitions, & anniversaries that
will reach the target publics.

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Tip 7: You can build goodwill by contributing
money and time to good causes.

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Tip 8: Corporate communication- Promoting
understanding of the organization through
internal and external communications.

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Tip 9: Lobbying—Dealing with legislators and
government officials to promote or defeat
legislation and regulation.

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Tip 10: Counselling—Advising management
about public issues, and company positions
and image during good times and bad.

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Tip 11: Building the corporate image in a way
that reflects favourably on its products.

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Tip 12: You can rely extensively on published
materials to reach and influence your target
markets. These include annual reports,
brochures, articles, company newsletters,
magazines, & audio-visual materials.

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Tip 13: PR consultants offer services,
information and advice that can help you
position your business.

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Tip 14: You can promote your brands and
corporate name by sponsoring and publicizing
sports and cultural events and highly
regarded causes.

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Tip 15: Your company executives must field
questions from the media or give talks at
trade associations or sales meetings, and
these appearances can build the company’s
image.