Ms. Inna Deputat, Global Chairperson for the Business Development & Marketing Practice Group will present different types of marketing events, success stories, and best practices. The event will be moderated by Sophia Moon, Social Media & Marketing Manager | GGI. This event is exclusive to GGI member firms. The target audience includes, but is not limited to, marketing professionals within GGI firms. Firm leaders who wish to join are warmly welcome to. There is no prerequisite knowledge or experience required.

1. GGI Marketing Webinar #3
Presenter: Inna Deputat, Global Chairperson of GGI Business Development & Marketing PG
Moderator: Sophia Moon | Social Media & Marketing Manager, GGI

2. Why Plan Marketing Events?

3. Types of Marketing
-10-

4. PROFESSIONAL SEMINARS
(Topics: tax, legal, accounting)

5. BUSINESS BREAKFAST | LUNCHEON

6. EVENING RECEPTIONS

7. ROUNDTABLE DISCUSSIONS
(with client engagement)

8. CLIENT SURVEYS

9. MASTER CLASSES
of company leaders

10. PRESS-CONFERENCES

11. CELEBRATIONS

12. CONFERENCES

13. WEBINARS

14. PARTNERS EVENTS
Seminars | Conferences | Workshops

15. 10 WAYS OF EVENTS
PROMOTION
① Mailings within existing databases
② Engaging clients
③ Engaging media partners
④ Engaging opinion leaders
⑤ Engaging professional public organizations
⑥ Online promotions (Banners, Website Announcement, Google AdWords, SEO)
⑦ Training resources
⑧ Ads in professional and/or business press
⑨ Telemarketing
⑩ Social Media Marketing

16. Q: How frequently do you host events?

17. Q: What is your budget for marketing
events?

18. Q: Talk about some ways you have
partnered around events?

19. Q: What is the success rate with getting
clients?

20. Q: What kind of communications do you
send before/after an event?

21. OPEN Q&A time