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How to Take Customer Experience Seriously

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At Interaction Metrics, we take customer experience seriously. We’re not satisfied with techniques—like simplistic satisfaction surveys—that merely scratch the surface of customer experience, and you shouldn’t be either. To improve customer experience, you need an approach that recognizes the complexity of experience. And, you need clear customer experience metrics that measure what matters.

Get serious. Get a free MetricsLAB™. Or, simply drop us a line! http://www.interactionmetrics.com/

Published in: Services, Marketing
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  • Despite the economic crisis, the rise of the “Social Customer” and the popularity of Customer engagement strategies through Social Media, I sometimes get the feeling that managers in Customer Services put in a lot more effort to ensure the company does not get bad press, or negative “buzz” in stead of providing a better then expected Customer service experience. We know companies do not always take Customer service seriously. I think though many managers of Customer Services should start taking their discipline a lot more serious than they are doing today. http://www.sollylabs.com/ (animation studio)
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  • I like that sentence 'Customer Emotion is Complex'. I took a very long time to adapt with their psychological. Especially the customers are different races. :)
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