DEED OPS

DEED // OPENNESS AND SCALABILITY BRIEF
VIS149 - WI2011 - ETHAN // LINDA // PRATIK // TAYLOR
Wednesday, March 9, 2011

For the things we have to learn before we
can do them, we learn by doing them.
-Aristotle

But more on that later...

LEED IS AN INTERNATIONALLY RECOGNIZED GREEN BUILDING
CERTIFICATION SYSTEM, PROVIDING THIRD-PARTY VERIFICATION
THAT A BUILDING OR COMMUNITY WAS DESIGNED AND BUILT
USING STRATEGIES AIMED AT IMPROVING PERFORMANCE ACROSS
ALL THE METRICS THAT MATTER MOST: ENERGY SAVINGS, WATER
EFFICIENCY, CO2 EMISSIONS REDUCTION, IMPROVED INDOOR
ENVIRONMENTAL QUALITY, AND STEWARDSHIP OF RESOURCES
AND SENSITIVITY TO THEIR IMPACTS.

DEED IS PROPOSED AS AN EQUIVALENT COUNTERPART TO THE
LEED SYSTEM, WITH THE INTENT OF IDENTIFYING A PARALLEL
SET OF STRATEGIES THAT WOULD IMPROVE PERFORMANCE OF
AN EMERGING CLASS OF ‘SMART SPACES’ THAT ARE LARGELY
TYPIFIED BY THEIR ICT (INFORMATION COMPUTING TECHNOLOGIES)
CENTERED DESIGN WHICH WOULD BE MEASURED ACROSS A
SET OF CURRENTLY UNDEFINED METRICS IN THE HOPES OF
MAKING THESE SPACES MORE DESIRABLE IN THE EVER-
EVOLVING LANDSCAPE OF THE COMING DECADES.

WHAT WILL LEED TO DEED?
AN INTRODUCTION TO OUR CERTIFICATION SYSTEM

A SMART SPACE IS AUGMENTED WITH
EMBEDDED ICT THAT PLAYS A MISSION
CRITICAL ROLE IN THE MANAGEMENT OF
THE DAY TO DAY PROGRAM OF THE SPACE
AND EXPOSES INFORMATION IN THE SPACE
THAT WOULD NOT BE OTHERWISE AVAILABLE.

WHEN IT COMES TO DEFINING METRICS
THAT CAN ACCOUNT FOR THESE ASPECTS
OF A SPACE, MANY OF THE COMPONENTS
OF THE PROPOSED DEED CERTIFICATION
SYSTEM ARE RELATIVELY DIFFICULT TO
QUANTIFY. WE HAVE BEEN CHARGED WITH
ESTABLISHING METRICS FOR TWO SUCH
ASPECTS: OPENNESS AND SCALABILITY.

WHAT’S SO SMART ABOUT IT?
WHAT MAKES A SPACE ‘SMART’ AND HOW TO MEASURE ITS IQ.

OPENNESS
THE AVAILABILITY OF INFORMATION
WITHIN OR OUTSIDE A SPACE. IT
ENTAILS THE LEVELS OF ACCESS TO
DIFFERENT USERS DEPENDING ON THEIR
PREDEFINED CLEARANCE [IE. TENANTS
OF A SPACE NATURALLY HAVE A
DIFFERENT CLEARANCE THAN GUESTS].

DESIGN STANDARDS SCALABILITY
APPLIES TO BOTH SPACES AND METRICS.
A SET OF PRINCIPLES THAT GUIDE THE
- THE ABILITY FOR A SPACE TO GROW IN
DEVELOPMENT OF A SPACE. THESE
PHYSICAL SIZE, FUNCTION OR
PRINCIPLES SHOULD ARISE FROM
POPULARITY AND DO SO SUCH THAT IT
SUCCESSES/FAILURES IN PREVIOUS
CAN SUSTAIN ITSELF.
ATTEMPTS IN SIMILAR SPACES.
- SPACES VARY IN SCOPE SO THE ONLY
STANDARDS SET UP A MINIMUM
WAY YOU CAN CAN CONFRONT THIS
EXPECTATION FOR USERS SO THAT
ISSUE IS BY HAVING METRICS THAT
TASKS CAN BE CARRIED OUT FROM AN
SCALE TO ANY SCOPE. THE STANDARD.
UNDERSTOOD STARTING POINT.

DEFINITIVELY DEFINING DEFINITE DEFINITIONS
NOW WE ARE ALL ON THE SAME PAGE

In God we trust; All others bring data
-W. Edwards Deming


ICT
WHAT ARE THE WORDS?

1. INFORMATION
2. COMMUNICATION
3. TECHNOLOGY

IT IS TECHNOLOGY
BUT WHO CARES?
IT IS COMMUNICATION
BUT ABOUT WHAT?

WHAT'S LEFT?
IT IS INFORMATION

SMART SPACES ARE INTRINSICALLY DRIVEN BY
INFORMATION. AFTER YOU STRIP EVERYTHING ELSE
AWAY, YOU ARE FINALLY GETTING TO THE CORE OF
THE MATTER. IT IS THE INFORMATION THAT IS
VALUABLE--IT IS EXPOSING THIS INFORMATION THAT
HAS THE POWER TO TRANSFORM A SPACE INTO
SOMETHING GREATER THAN THE SUM OF ITS PARTS.

ICT WITHOUT THE ‘CT’ IS JUST ‘I’
I HAVE ONE WORD FOR YOU: INFORMATION

Saving carbon ... is intrinsically proﬁtable, because saving fuel costs
less than buying fuel.
- Paul Hawken, Natural Capitalism

IN TODAY'S CONTEXT, THE CARBON FOOTPRINT OF A SPACE
IS AN INCREDIBLY POWERFUL MEASURE.

IT IS THE UNIVERSAL MEASUREMENT OF GOOD CITIZENSHIP
IN OUR TIME, APPLICABLE AT ALL SCALES; IT IS A TEST OF
CONSCIENCE IN THE FACE OF A GLOBAL CHALLENGE AS
MUCH AS OF EFFICIENCY.

CARBON IS THE NEW BLACK... BECAUSE IT SCALES!
NOT ONLY IS IT THE STUFF DIAMONDS ARE MADE OF, BUT YOU CAN MEASURE IT ALMOST ANYWHERE

In just the past ﬁfty years, the world's annual carbon
emissions have quadrupled. But in the next half century,
the climate problem could become as faded a memory as
the energy crises of the seventies are now, because
climate change is not an inevitable result of normal
economic activity but an artifact of carrying out that
activity in irrationally inefﬁcient ways.
- Paul Hawken, Natural Capitalism


AS WE WRESTLE WITH THE COMPLICATIONS OF FINDING METRICS TO JUDGE A SMART SPACE
WE REVEAL A SIMPLE TRUTH.

WE DO NOT KNOW SMART SPACES WELL ENOUGH TO SAY WHICH METRICS CAPTURE THEIR
PERFORMANCE BEST. MORE IMPORTANTLY, MANY OF THE MEASURES WE WOULD LIKE TO USE
DON'T THEMSELVES EXIST YET.

IT WOULD BE FOOLHARDY TO PROPOSE GENERAL DESIGN STANDARDS FOR A SMART SPACE
WITHOUT CLEARLY UNDERSTANDING WHAT THEY ARE AND WITHOUT EFFECTIVE METHODS OF
JUDGING THEM.

WE CAN HYPOTHESIZE THAT SMART
SPACES ARE DRIVEN BY
INFORMATION.

IF THAT IS THE CASE THEN WE JUDGE
SPACES ON THEIR ABILITY TO EXPOSE
INFORMATION.

OUR METRICS JUST DON’T MEASURE UP
WHY YOU HAVE TO LOOK BEFORE YOU LEAP

KNOW BEFORE This is our proposed plan for how one might go about collecting
the data necessary for informing and updating the standards
YOU GO


Semantic Versions
LEED’S VERSIONING DOESN’T CARRY MEANING AND IS
INFLEXIBLE. OUR VERSIONING (DERIVED FROM SOFTWARE
SOFTWARE: VERSIONING) ALLOWS DEVELOPERS AND USERS TO KNOW WHERE
THEY STAND IN TERMS OF HOW UP-TO-DATE THEIR SPACES ARE.
0.0.0
IT ALLOWS FOR RAPID REVISIONS SHOULD THEY BE NECESSARY.
1.0.0 - First Version IT ALLOWS THE COMMUNITY TO ACCURATELY GAUGE WHAT DATA
1.0.1 - Issuing a Fix IS PRODUCED BY WHICH SPACE. THIS ALLOWS THE COMMUNITY
1.1.0 - New feature TO QUICKLY IDENTIFY WHICH SPACES THEY WANT TO PULL DATA
1.1.1 - More fixes
2.0.0 - Incompatible FROM. IT ALSO SERVES AS A FAIR RATING AND METRIC.

GOLD: THE SPACE MATCHES ALL THREE OF THE LATEST VERSION DIGITS
PRODUCE AND PRESENT ALL OF THE LATEST DEED METRICS AND VERY LOW
DEED: LATENCY IN THE PUBLIC RELEASE OF THE DATA.
SILVER: THE SPACE MATCHES THE FIRST TWO OF THE LATEST VERSION DIGITS
PRODUCE AND PRESENT MOST OF THE LATEST DEED METRICS AND
REASONABLY LOW LATENCY IN THE PUBLIC RELEASE OF THE DATA
0.0.0 - Non DEED building BRONZE: THE SPACE MATCHES JUST THE FIRST OF THE LATEST VERSION DIGITS
1.0.0 - First DEED standard PRODUCE AND PRESENT SOME OF LATEST DEED METRICS AND HAVE A
1.0.1 - Clarification PUBLIC RELEASE OF THE DATA.
1.1.0 - New guideline
1.1.1 - Clarification BONUS POINTS: PRODUCE AND PRESENT MEANINGFUL METRICS OUTSIDE OF
2.0.0 - New Standard DEED’S OWN METRICS; ESPECIALLY METRICS THAT COULD BE CONSIDERED
EXTREMELY DAMAGING OR VALUABLE MONETARILY IF KEPT PRIVATE (EG. TRADE
SECRETS, CRIMINAL TRANSGRESSIONS).


DEED WILL USE OTHER STANDARDS, SUCH AS LEED, AS
AN INITIAL MODEL OF WHAT NEEDS TO TO BE MEASURED.

FROM THESE STARTING POINTS, DEED WILL FILL IN THE GAPS BY DETERMINING METRICS THAT ELICIT DATA
ABOUT USERS, THE SPACE, AND THE SYNERGISTIC RELATIONSHIP BETWEEN THE TWO. DEED WILL ALSO SET UP
THE INFRASTRUCTURE TO MAKE THE INFORMATION GATHERING AND SHARING EASIER AND MORE EFFICIENT.

DEED MEET LEED
HITCHING A RIDE IN THE CARPOOL LANE

DEED COMMUNITY OF DEVELOPERS
WITH STANDARDS THAT REQUIRE A FUNDAMENTAL SHIFT IN THINKING AND
LARGE MONETARY INVESTMENTS, A COMMUNITY IS NEEDED TO ENCOURAGE
EQUILATERAL GROWTH. A COMMUNITY FOSTERS COMPETITIVENESS BUT NOT
DOMINATION. TO GET THE MOST BENEFIT FROM THE COMMUNITY YOU ARE
ENCOURAGED TO BE THE LEADER THROUGH INNOVATION. SHARED INFORMATION
BENEFITS EVERYONE, SO INNOVATING ALONGSIDE THE COMMUNITY SHOULD
RAISE EVERYONE UP. ALONG WITH THIS, THE BURDEN OF SCALABILITY IS
DISTRIBUTED AND THE COMMUNITY CAN FINANCE THE INFRASTRUCTURE TO
DISTRIBUTE DATA AND THEREFORE UBIQUITIZE THE GOLD STANDARD.

EXAMPLES OF COMMUNITY PRACTICES:

•REGULAR CONFERENCES FOR PRESENTING FINDINGS, DISCUSSING METHODS, AND COMMUNALLY DEVELOPING THE NEXT
REVISIONS OF DEED. THIS MAKES THE STANDARD ITSELF COMPLETELY OPEN TO THOSE WHO ARE MOST HIGHLY INVESTED.

•THE DISTRIBUTION OF THE DATA COLLECTED THROUGH THE IMPLEMENTATION OF THE DEED STANDARDS IS MODELED AFTER
CURRENT ONLINE COMMUNITIES WITH DEDICATED UP-LINKS FROM CERTIFIED SPACES FLOWING INTO CENTRAL
REPOSITORIES THAT ARE OPENLY ACCESSIBLE TO THE PUBLIC.

•INDEPENDENT ENDOWMENT SYSTEMS CAN POOL COMMUNITY MONEY SO THAT THERE IS ALWAYS CAPITAL FOR UPDATING
BUILDINGS. DEVELOPERS CAN THEN TAP INTO THE POOL TO GET RENOVATIONS DONE SOONER. THE MORE UP-TO-DATE A
SPACE IS, THE CHEAPER THE LOANS ARE TO RENOVATE THE BUILDING. SINCE UPGRADES SHOULD BE PROFITABLE, STAYING
UP-TO-DATE IS A COMPETITIVE PROCESS THAT LOWERS THE OVERALL COST.

WORKING TOGETHER TO SET OURSELVES APART
HOW BUILDING A COMMUNITY OF DEED DEVELOPERS WILL HELP US ALL

BEING DEED CERTIFIED WOULD HELP SCHOOLS HAVE A CHANCE FOR REGULAR
FUNDING. THE MORE THE SCHOOL SYSTEMS STAY ON TRACK WITH THE DEED
STANDARDS THROUGH UPDATING EACH PERIOD (EX: QUARTERLY OR BI-YEARLY)
THE MORE FUNDING IT WOULD BE GIVEN. IT IS ALSO AN INCENTIVE FOR THE
LEADERS OF DEED DEVELOPERS TO LEND A HAND TO ORGANIZATIONS AT LOWER
LEVELS OF DEED SUCH AS SCHOOLS. IT BENEFITS THE LEADERS BY BEING ABLE
TO PULL OUT FUNDING FOR SCHOOLS AT LOWER COSTS ALL THE WHILE KEEPING
THEM ON TOP WITH THE POSSIBILITY OF SETTING NEW DEED STANDARDS/
LEVELS (ULTIMATELY DEED COMMUNITY BECOMES THE BACKBONE OF
EDUCATION).

SCHOOLS BECOME BACKED BY A MORE DYNAMIC COMMUNITY (OUTSIDE TAX-
PAYERS).

SCHOOLS (K-12) WOULD BENEFIT BY THE EFFICIENCY OF DATA GATHERING. THIS
WOULD INCLUDE THE STUDENTS WORK FLOW, TEST SCORES, ACTIVITIES DATA
THAT WOULD BE EASIER TO COLLECT AND ANALYZE FOR MULTIPLE PURPOSES.
THE DATA WOULD PROVIDE INVESTORS AND SCHOOL BOARDS INFORMATION
FOR WHAT TO MARKET AS WELL AS WHAT TO FOCUS ON AND HOW TO IMPROVE
EDUCATION AND MOTIVATION FOR STUDENTS TO SUCCEED. DATA WOULD BE
AVAILABLE FOR THE WHOLE COMMUNITY (EDUCATORS, PARENTS, STAFFS AND
STUDENTS AS WELL) TO KNOW WHERE EVERYONE STANDS, WHAT AREAS ARE
ELEVATED, AREAS THAT ARE LACKING, AND WHAT TO FOCUS ON. THUS ALLOWING
THE SYSTEM WITH ABUNDANT INFORMATION TO TARGET AND IMPROVE THE
SCHOOL SYSTEM AS A WHOLE AND ESPECIALLY FOR THE INDIVIDUAL STUDENTS
(NEW AND IMPROVED DEED STYLE NO CHILD LEFT BEHIND PROGRAM).

SCENARIO UNO
LEARNING HOW TO MAKE SCHOOLS BETTER PLACES

•BECOMING DEED CERTIFIED WOULD ENABLE EMPLOYEES TO ACCESS
THE DATA FLOWING THROUGH AND HOUSED IN THE BUILDING. FOR
EXAMPLE, THE INFORMATION BEING GATHERED AS PART OF THE
CERTIFICATION PROCESS AND WHAT/HOW THE BUSINESS IS DOING AS
A WHOLE. EMPLOYEES WOULD BE ALLOWED TO KNOW WHAT THE
CORPORATION IS INVESTING IN AND WHICH DEPARTMENT IS DOING
WHAT TO CONTRIBUTE TO THE DEED COMMUNITY, FOR INSTANCE.

•IT WOULD ALLOW SISTER BUILDINGS TO SHARE INFORMATION
BETWEEN EACH OTHER MORE EFFICIENTLY.

•BY FOLLOWING UP WITH THE UPGRADES OF THE “SEMANTIC VERSIONS”,
IT ALLOWS BUILDINGS/CORPORATIONS TO RECEIVE FUNDING BECAUSE OF
THEY HAVE HIGHER SPECIFICATIONS THUS GIVING THEM HIGHER DEED
RANKINGS. THE MORE UP TO DATE THE SPACE IS, THE MORE FUNDING
THE BUILDING WOULD RECEIVE AS WELL AS THE LOWER THE COST OF
RENOVATIONS/EXPANSIONS WOULD BE.

•DATA COLLECTED WOULD ALLOW FOR COMPANIES TO ANALYZE AND
ASSESS THE BUILDING’S PERFORMANCE AND FOCUS.

•COMMUNITY OF DEED CERTIFIED COMPANIES/BUSINESSES/BUILDINGS
WOULD BENEFIT FROM THESE DATA AS WELL TO EVALUATE WHAT
WORKS AND WHAT DOES NOT, THUS CONSTANTLY MOVING THE DEED
COMMUNITIES FORWARD.

SCENARIO DOS
WORKING HARD TO MAKE WORK BETTER

TRADITIONAL (FROM SMART 2020): “A GROUP OF
EMBODIED ICT SYSTEMS THAT MAXIMISE ENERGY
EFFICIENCY IN BUILDINGS. A BUILDING
AUTOMATION SYSTEM (BAS) IS AN EXAMPLE OF A
COMPUTERIZED, INTELLIGENT NETWORK OF
ELECTRONIC DEVICES, DESIGNED TO MONITOR
AND CONTROL THE MECHANICAL AND LIGHTING
SYSTEMS IN A BUILDING.”

OURS: A SPACE GOVERNED BY A SERIES OF
METRICS DERIVED FROM AND INFORMED BY THE
SPACE THEY ARE MEASURING THAT MAXIMIZE THE
PERFORMANCE OF THE SPACE.

GENIUS SPACE
A MORE INTELLIGENT DEFINITION FOR WHAT MAKES IT A ‘SMART SPACE’

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