This document discusses presentation styles and attributes that make messages "sticky". It notes that simplicity, unexpectedness, concreteness, credibility, emotions and stories are six key attributes of sticky messages. It provides examples of presentations that demonstrate these attributes well, such as talks by JJ Abrams, Steve Jobs and others. It also discusses avoiding cluttered slides and bullets in favor of more conversational delivery and letting the presenter be the focus.

1. presentation styles that I like
kenny tang 25 april 2008

2. a powerpoint is a powerpoint is a powerpoint?
presentation styles don’t matter, if

3. a powerpoint is a powerpoint is a powerpoint?
presentation styles don’t matter, if
your audience has nowhere to go
you don’t care if your words stick

4. six key attributes of sticky messages
source: http://www.presentationzen.com/presentationzen/2007/07/make.html

5. six key attributes of sticky messages
simplicity unexpectedness concreteness
credibility emotions stories
source: http://www.presentationzen.com/presentationzen/2007/07/make.html

6. how do these slides rate?
simplicity unexpectedness concreteness emotions credibility stories

7. how do these slides rate?
simplicity unexpectedness concreteness emotions credibility stories

8. how about these?
simplicity unexpectedness concreteness emotions credibility stories

9. how about these?
simplicity unexpectedness concreteness emotions credibility stories

10. avoid clutter, graphics & cliche title-bullets formats
you should be the focus, not the pretty pictures

11. a cluttered slide is confusing
source: http://presentationzen.blogs.com/presentationzen/2005/11/it_was_one_of_t.html

12. cluttered slide != security blanket

13. bad graphic design - viewers don’t know where to look

14. bullets make presentations formal and stiff, dumbs down
our points, confuses and bores audiences
source: http://www.presentationzen.com/presentationzen/2005/11/microsofts_love.html

15. in contrast - a blank screen helps...

16. to grab the audience’s attention
to give your presentation pacing and rhythm

17. delivery matters
use a conversational and natural voice
appear comfortable and relaxed
avoid jargons

18. choose your words

19. demo of sticky presentations
simplicity unexpectedness concreteness emotions credibility stories
jj abrams: the mystery box @ TED
http://www.ted.com/index.php/talks/view/id/205

20. demo of sticky presentations
simplicity unexpectedness concreteness emotions credibility stories
dav glass: Rich text editing with YUI
http://developer.yahoo.com/yui/editor/

21. sticky messages
simplicity unexpectedness concreteness emotions credibility stories
sergey & larry: Inside the Google machine
http://www.ted.com/index.php/talks/view/id/118

22. sticky messages
simplicity unexpectedness concreteness emotions credibility stories
steve jobs: macworld 2008
http://www.apple.com/quicktime/qtv/mwsf08/

23. other points
practice practice practice
set a theme
enthusiasm
make it stick