13 Supply Chain Management CHAPTER Supply Chains Supply Chain Management Information Technology Support for Supply Chain Management Describe the three components and the three flows of a supply chain. Identify popular strategies to solving different challenges of supply chains. Explain the utility of each of the three major technologies that support supply chain management. Munchery How does Munchery’s supply chain benefit from the simple decision to off er chilled rather than hot meals? What role do information systems play in the communication of information from the ingredients to the table? Opening Case Supply Chains 13.1 The Structure and Components of Supply Chains 5 Figure 13.1: Generic Supply Chain The Structure and Components of Supply Chains Three Segments of the Supply Chain Tiers of Suppliers The Flows of the Supply Chain 7 Three Segments of the Supply Chain Upstream Internal Downstream 8 Three Flows of the Supply Chain Material Flows Reverse Flows Information Flows Financial Flows 9 Supply Chain Management (SCM) 13.2 Five Basic Components of SCM Supply Chain Management Systems The Push Model Versus the Pull Model Problems Along the Supply Chain Solution s to Supply Chain Problems 10 Five Basic Components of SCM Plan Source Make Deliver Return 11 Apple Deals with Supply Chain Strain and Faulty Parts Discuss the importance of forecasting demand for supply chain planning. Explain how a defective component can disrupt the flow of materials through a supply chain and the impact that disruption will have on various entities upstream and downstream along the supply chain. ABOUT BUSINESS 13.1 Push versus Pull Model Problems Along the Supply Chain Two Primary Sources of Problems Along the Supply Chain: Uncertainties The need to coordinate multiple activities, internal units, and business partners. Demand Forecast Bullwhip Effect 14 Figure 13.2: The Bullwhip Effect .