1. PRETOMA: getting big coastal
tourism and small artisanal
fishing to prosper—
together

3. CONTENTS:
• The problem: coastal fisheries
and development efforts
• The solution: sustainable
development model
• Case study and future steps

4. The state of our
fisheries

5. Socioeconomic Context
•170 million fishers worldwide
•520 million people depend on the fishing
sector for their economic livelihoods
•7.9% of the world’s population depends in some
way on the fishing industry
(FAO, 2009)

6. 1960
9.9 Kg / person
2000
16.4 Kg / person
(FAO, 2007)

7. Fishing trends in Costa Rica
reflect those worldwide
•2001 = 25,000 ton
•2007 = 16,000 ton
(INCOPESCA, 2008)

8. (INCOPESCA, 2006)
Tons
Year
Shrimp Catch 1985-2005

9. Problem
• Unsustainable coastal fishing
• Coastal development strategies
• Absence of local markets

10. Sustainable
Production
Responsible
Consumption
Local
Markets
Sustainable
Coastal
Development
Fisher
folk
buy-in
MPA
Co management
Profits
Legislation
Scientific
Research
Education
Sustainable
extraction
Product
certification
SME
Marketing/
public relations
Direct sales to
hotels,
restaurants
Socio-economic
development
Coastal resource
conservation
Solution: sustainable development model for coastal communities

11. Case Study: Costa Rica

12. Project Site

13. Sustainable
Production

14. Local Markets
Price per Kg in San Jose:
12 dollars
Fishers’ earnings per Kg:
3 dollars
• 783,553 tourists visit Costa Rica’s Northern
Pacific coast (ICT, 2009)
Local
Markets

15. www.hotelpuntaislita.comResponsible
Consumption

17. Marine Protected Area Creation

19. What’s needed to make the Solution
BIG…
• Financial capital for SMEs
• Identification and Replication made
possible through increased stakeholder
buy-in:
1. Fishing communities
2. Travelers
3. Hotels
4. Governments
5. NGOs
6. Funders

20. Thank you to the project’s supporters:
For more information: andy@pretoma.org