137+ Social Media Post Design Ideas for Maximum Online Engagement-PDF.pdf

137+ Social Media Post Design Ideas for
Maximum Online Engagement
Posted on February 27, 2024February 27, 2024 by admin
You probably already know that content is king in today’s digital world. But what’s the one platform that
presents the king most magnificently? It’s social media, of course. If you’re a business and want to connect
with more customers, sharing content, especially visual content, with them is a must. But how can your
content stand out amidst the sea of social media posts? That is something that we’re going to share with
you today.
To get more likes and shares on your social media posts, there are certain dos and don’ts that you should
follow. In this blog, we’ll share the best social media post designs and walk you through the main elements
of effective social media content.
What are the Main Elements of Engaging Social
Media Posts?
A social media account with no engagement or interaction might be non-existent. To make your social
media posts more engaging, focus on the main elements below.
1. Visual appeal (graphics, images, and videos)
The most engaging type of content is undoubtedly visual content. In today’s fast-paced daily life, people
want to see something they can quickly consume. So, make sure that your content is visually attractive.
Everything from the graphics, images and videos to the other elements like colour palette and typography
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should be appealing. Outstanding visual elements have the power to grab the attention of people who
aren’t even remotely interested in your brand in the first place.
Source:https://in.pinterest.com/pin/1092122978415291110/

2. Compelling copy (headlines, captions, and calls to
action)
Once your visual guidelines are set, you should focus on the copy of your posts. The words you use on
your social media are very important. They can make or break a post and even lead to a post going viral.
Your copy should complement your visual elements and be consistent with your brand tone. Pay attention
to elements such as headlines, captions, and calls to action. Ask yourself questions like, is your copy too
lengthy, deterring readers? Does your business have a formal tone, yet your copy is overly quirky?
Maintaining consistency in your copy helps reinforce your brand identity.

3. Brand consistency (cohesive visual style and tone
across all posts)
We always say that consistency is very important for your brand. And it’s the same when it comes to
maintaining an excellent social media account. Your feed should maintain a cohesive look and tone
throughout. Follow your brand voice and guidelines to ensure brand consistency. In fact, you can make a
set of templates for your social media post designs. These can serve as samples for your designers and
help in creating posts that align with your brand identity. Your visual style and brand tone should be uniform
across all posts.

Source:https://pin.it/7JbZjoL7j

4. Interactivity (polls, quizzes, and interactive elements)
Your social media account should be bursting with creativity and activity. It’s your responsibility to provide
creativity while engaging with your audience; it is a shared effort. Your content should be such that they are
drawn to it, relate to it, and feel like they are interacting with your brand. Your brand is like a person. Just
like how people interact on social media, your brand should also be engaging and receive comments, likes
and shares. Roll out polls, quizzes and other interactive elements to reach maximum engagement. This
fosters two-way communication between you and your audience, enhancing your social media accounts.

5. Timeliness (relevant content with current trends &
events)
Timeliness, or instead trending content, always helps you stay relevant and reach more people. It’s all
about trends on social media. Create posts on trending events that are relevant to your brand as well as
your audience. If appropriate for your brand voice, incorporate memes to further engagement. The more
trending content you post, the more chances you have of expanding your reach or even going viral. Adapt
your social media engagement strategy to fit the unique metrics and trends of each platform.

Here we have trendy 137+ Social Media Post
Design from different platforms (Image Title)
1. Facebook

2. Instagram

3. Twitter

4. LinkedIn

5. Pinterest

7 Best Practices to Make Your Social Media Post
Design More Engaging
Here are the seven best practices you should follow to make your social media post designs more
engaging.
1. Build a clear visual strategy
Although your visual elements should be consistent, it shouldn’t be boring or monotonous. Using the same
kinds of images or ideas often makes your posts lose their appeal. You should change your pictures a bit
for different social media places to get more people interested. Great social media visuals need more than
just nice designs. They need a good plan behind them. This means knowing why you are posting, your
target audience, how to tell a story and the right time to post. Posting when more people are online and
planning for special days or events helps you use your money and time well.
2. Consistent branding
If your branding is consistent, it helps people trust your brand and understand what it stands for. When you
make social media posts, maintain consistency and think about what your audience likes. To make things

easier for the entire social media team, have a few ready-to-use design patterns. Use the same colours,
fonts, and styles in your social media posts. Also, include your logo and brand name in your posts so
people know it’s your brand right away. By maintaining this consistency, users will quickly associate your
posts with your brand.
3. Mobile Optimization
Your social media posts should always be mobile optimized, as most of your audience will view your posts
on their phone. For better viewing on mobile devices, ensure your social media captions are concise and
have apt breaks between sentences. Opt for square or portrait images that fit mobile screens more
effectively than wide ones. Consistency in image shapes is important when sharing multiple pictures. Also,
prefer images over links to draw attention to a feed. Use vertical videos and include text overlays on them
to convey your message even when viewers have the sound turned off.
4. Use clear and compelling language
Every post you publish on social media shows what your brand is all about. Your posts should be
interesting and relevant because people nowadays have short spans of attention. Research your topic as
well as your audience thoroughly. Don’t use jargon; use simple words that everyone can understand. Your
copy should be informative, attractive and engaging. Every social media site has different rules and
guidelines, including character limits, hashtags and features like polls. Make sure you know these
requirements beforehand so your content performs at its best on each platform.
5. Use the same set of fonts, colours and logos
Using the same design elements and maintaining consistency makes your social media post designs easy
to recognize. These elements include the brand fonts, colours and your logo design. It helps keep your
branding the same. So, always form a set of proper brand guidelines and follow them throughout your
social media accounts. With a brand style guide, you can rise above your competitors by maintaining
consistent messaging and a cohesive brand identity.
6. Be mindful of representation
When you post videos or photos on social media, ask yourself if they show the diversity of your audience
and make them feel good about themselves. Adding varied representations in your social media posts
helps people relate to your messaging. They also help them feel included, as people often like seeing
others who are similar to them. Consider who your followers are or who you want to reach, and use this
information in your photos, videos and social media post designs.
Avoid any insensitive content that may evoke outdated ideas about gender or race.
7. Avoid cluttering with too many elements
Last but not least, don’t overwhelm your social media posts with too many elements. For a neat social
media look, it’s good to plan your posts ahead of posting. While planning, think about what’s needed and
who you’re talking to. Use negative or white spaces in your social media designs to make them easy to
look at. It’s also good to stick to your brand colours and brand guidelines. Avoid using too much text, and
instead, use words that can convey your message more simply.
Conclusion:

We hope this blog helps you create stunning social media post designs for your accounts. Just having a
social media account isn’t enough. Social media design is equally important since it helps to establish a
consistent visual identity and messaging for your brand. Whatever form of content you post, make sure
that it’s compelling and relatable and encourages people to interact with your brand.
If you’re looking to stand out online through a stellar social media presence, then look no further. Consult
our team of social media experts and publish posts that take your brand to the next level.
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to
achieve excellence in branding, packaging and digital marketing field. My
15 years of design experience and masters degree ais my strength which
keeps me motivated and keep me going positively. I have participated in
extensive branding design conquests in India, USA, Australia and New
Zealand with winning zeal. My objective is to encourage start-ups and
hence involves actively in the articles which will act as a productive intake
of knowledge for them. Do connect me personally via my LinkedIn and I
love to share my expertise with you.
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Disclaimer:
The ownership and copyright of the listed designs rest with their respective companies who have full
worldwide ownership of the designs.Our blog is just presenting different creative design without any
claim of ownership or rights. We are just showcasing the information for design inspiration and
creativity.

137+ Social Media Post Design Ideas for Maximum Online Engagement-PDF.pdf

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