The document discusses Fairtrade, an international movement that aims to help small farmers and workers in developing countries obtain better trading conditions. It outlines issues facing small farmers in India like high costs, lack of access to markets, and low wages. Fairtrade addresses these issues by organizing farmers into collectives, connecting them to buyers, ensuring minimum prices and social investments, and promoting capacity building. It guarantees social, economic and environmental standards through audits and works to empower farmers and promote sustainable livelihoods through fair trading relationships.

1. © Fairtrade 2014
Creating Sustained
Impact

2. © Fairtrade 2014
Introduction

3. © Fairtrade 2014
The deepening agricultural crisis in India needs innovative business models
with social responsibility at it’s heart
Nearly 270,000 farmers in India have committed suicide since 1995. That’s
almost two farmers committing suicide every hour.
According to a survey by NSSO nearly 40% farmers in India want to quit
farming
Over 7.7 million Indian farmers have left agriculture as main
employment since 2001, and a large number are shifting to low waged labour.
More than 60% of Indian farmers earn less than Rupees 2,500 per month

4. © Fairtrade 2014
Typical Issues facing small and marginal farmers
➨Rising Input costs, unpredictable price realisation
➨ Lack of access to mainstream markets
➨ Lack of long-term trading relationships
➨No bargaining power, inability to invest in capacity building/marketing
➨ Lack of proper working conditions for workers
➨Rising risks due to climate change and emergence of super pests

5. © Fairtrade 2014
Fairtrade
Vision
A world in which all producers can
enjoy secure, sustainable
livelihoods, fulfill their potential
and decide on their future.
Connect disadvantaged producers
and consumers, promote fairer
trading conditions and empower
producers to combat poverty,
strengthen their position and take
more control over their lives.
Our Mission

6. © Fairtrade 2014
Components of Fairtrade approach: A Social Contract for sustainability
 Works on unlocking the power of producer collectives. Helping
marginal & small producers to get organised
 Partner with businesses to enable domestic and international market
access for these producers
 Sustainable and equitable trading relationships with
 Minimum support price for producers
 Social investment in producer communities
 Ensuring producer & business commitment to sustainable economic,
environmental and social standards through independent audits by
FLO-CERT- an ISO 65 Company
 Producer capacity building & empowerment in areas including:
 Climate Change response
 Increasing women‘sparticipation in decisionmaking
 Commercial &technical training

7. © Fairtrade 2014
How the FAIRTRADE Mark works
By putting the FAIRTRADE Mark on products, we guarantee
that farmers and businesses in the supply chain are committed
to meeting the Fairtrade standards.
This Mark acts as a consumer guarantee that the farmer has
received a fair price for his/her crop and that social,
economic and environmental standards are followed
We audit the whole supply chain to ensure that what we
commit to is being done
We undertake campaigns and awareness activities to tell
people about Fairtrade and what it means.
We work with retailers and brands to provide market
linkages for these producer groups
We work with producers and their communities for capacity
building in areas such as governance, product development,
Climate Change response, women empowerment, protecting
children’s rights and other social and economic programmes

8. © Fairtrade 2014
Fairtrade is an international movement for tackling poverty through trade not aid
SOURCE: Fairtrade International (FLO)

9. © Fairtrade 2014
How Fairtrade Enables
Producers

10. © Fairtrade 2014
How Fairtrade
contributes ➨ With providing a safety net (Fairtrade Minimum Price)
➨ With securing a Fairtrade Social Premium & investment
➨With access to timely financing
➨ With emphasis on long-term trading relationships
➨With promoting better living wages and working
conditions for workers
All about people
Sustainable and Equitable trading relationships

11. © Fairtrade 2014
"I did not get any education but I want
my children to. Because of the Fairtrade
price, I can send them to school."
Laljibhai Narranbhai, cotton farmer,
Agrocel Pure & Fair Cotton Growers'
Association
© Nathalie Bertrams
Pickingcotton,India©SimonRawles
Examples of Fairtrade Social Investment Projects in India for sustainable rural
communities
 Short-term loan scheme for farmers
 Installation of on-farm drip irrigation & construction of
village ponds to conserve rainwater
 Provision of farming equipment for improving productivity
 Provision of community hall for warehousing, village meetings etc.
 Setting up computer training centre
 Investment in agricultural allied activities such as animal husbandry
11

12. © Fairtrade 2014
How Can Producers Join
Fairtrade

13. © Fairtrade 2014
Fairtrade Standards and Certification
 Though the categories of products being covered by Fairtrade is growing,
currently not all products are covered by Fairtrade. To get a list of the
current Fairtrade product categories visit:
http://www.fairtrade.net/products.html
 For producers interested in working with Fairtrade we provide guidance
on what might be required to fulfill the Fairtrade standards and criteria,
contact us on info@fairtradeindia.org for more information
 Fairtrade certification is carried out by FLO-CERT to learn more about
the certification process visit http://www.flo-cert.net/fairtrade-services/

14. © Fairtrade 2014
Thank you !
E: info@fairtradeindia.org
W: www.fairtradeindia.org