How the audiences of 3 major news networks compare on social media. We looked at the audiences of Fox News, CNN and Sky News to find out who's following them and what they're talking about.

1. PiQ Audience Report:
News Media

2. About PiQ
PiQ is a simple way to action customer audiences in real-time
Social Media
Listening
Poor people insight
CRM
Customer
interactions only
PiQ is built on
four foundations:
1. Target audiences not keywords
to track customers 24x7
2. Realtime trend detection with audiences
without prior knowledge required
3. Identify influencers within
relevant audiences
4. Deep content analytics
at users fingertips
Market
Research
Slow, not
addressable
www..com

3. News Media Social Audiences
We looked at the Twitter followings of 3 global news media giants using PiQ’s
audience analytics platform.
@FoxNews
Followers: 4.48M
@SkyNews
Followers: 1.65M
@CNN
Followers: 14.6M

4. News Media Gender Demographics
Both Fox and Sky had more male than female followers, while CNN was more
likely to be followed by female tweeters.!
60
50
40
30
20
10
0
Fox
News
Sky
News
CNN
Percentage
Male
Female

5. News Media Audience Locations
Top 5 Countries by percentage of followers.!
USA: 65.8%
UK: 3.8%
Brazil: 2.2%
Canada: 2%
India: 1.8%
UK: 52.2%
USA: 11.3%
Nigeria: 4.7%
South Africa: 4.5%
Ireland: 2.6%
USA: 40.2%
UK: 4.2%
Venezuela: 4.2%
Canada: 3.7%
Philippines: 3.3%

6. Hashtag Cloud (Oct 6th – Nov 5th 2014)!
Relevance:
High
Medium
Low

7. Hashtag Cloud (Last Month)!
Relevance:
High
Medium
Low

8. Hashtag Cloud (Last Month)!
Relevance:
High
Medium
Low

9. Influencer Analysis by PeerIndex (PI) Score!
0.07%
0.1%
0.06%
1.8%
2.6%
1.4%
17.2%
26.2%
16.3%
80.93%
71.1%
82.24%

10. Celebrity followers!
@Jus@nBieber
97
@AnneCur@sSmith
94
@TheEllenShow
96
@Thalia
94
@MCHammer
94
@PiersMorgan
95
@EddieIzzard
92
@MCHammer
94
@LilyAllen
94
@Lord_Sugar
93
@JimmyFallon
96
@AndersonCooper
95
@TheEllenShow
96
@Pink
96
@APLusk
95

11. Want more?!
Competitors
• Identify their influencers
• Identify the content which drive their
audience
• Build strategies to beat them
Real-time
• Track and respond to audience trends
in real-time
• See daily snapshots of audience
affinity and content behaviour
• Benchmark against your competitors
Contact PeerIndex today
Sales@PeerIndex.com
Follow us on Twitter:
@PeerIndex
Read our Blog:
blog.peerindex.com

12. www..com