The document discusses new trends in business development and marketing strategies. It outlines 7 key elements of a new business strategy including inbound marketing, content marketing, social media, multi-touch nurturing campaigns, and demand generation. It also discusses the growing use of crowdsourcing, freelancers, and e-auctions which are driving down costs. Finally, it provides tips on how to build credibility and expertise through sharing knowledge, using relevant media, and being available to prospects.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
At SCALEit Inspire Health, Lars Svane Hansen from MedTech Innovation Center in Aarhus, shared his insights to how you can best prepare your self as a company when addressing a new market.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
At SCALEit Inspire Health, Lars Svane Hansen from MedTech Innovation Center in Aarhus, shared his insights to how you can best prepare your self as a company when addressing a new market.
The current management model is highly dependent on both individual charisma and personal experience. The new model is based on different processes and especific capabilities that support it.
Marketo Roadshow - Scaling Marketing for High Growthtbdenney
Baxter Denney, VP Online Marketing and Operations at New Relic, shares how their team has scaled to support an ever-complex sales motion during a time of hyper-growth.
Blacfox has created a powerful growth framework that we call the Intelligent Growth Plan. An Intelligent Growth plan is:
1. Data-driven
2. Tech enabled
3. Resource light
4. People-centered
A well done Intelligent Growth Plan can be well executed despite resource constraints like tight budgets. This is the beauty of it. It enables growth no matter the current situation.
Good Product, Bad Product Presentation in a Blockchain WorldJoel Hoskins
Demo Presentation for Product Management and Marketing Roles.
Contents:
Good vs Bad Product
Product: Go to Market Plan
Product vs Product Marketing Manager
****Copyright 2018 - Joel Hoskins Professional Portfolio
Nicolas Schobinger | B4B – How to jump-start your journey with your Professio...Nicolas Schobinger
Presentation held at the Technology Services World Best Practice 2014 conference in Santa Clara, California.
We launch from J.B. Wood’s and Thomas Lah’s celebrated new Business-for-Business (B4B) technology framework to explore ways to revamp your Professional Services business toward outcome-based operating models. Using SAP Services as a case-study, we will explain how you can start your journey by leveraging existing B4B building blocks already in your business. You will discover how to identify outcome-based services for your portfolio, how to scale them with a simplified go-to-market and, finally what new new delivery platforms like assemble-to-order can do to your efficiency. These are just a few examples how you can start your journey to B4B - and there are many ways to get there.
The Buyer Journey - Closing the Gaps Using SalesLoft CadencesSalesLoftTraining
In today's world, buyers expect an exceptional customer experience from their vendors. In this webinar, SalesLoft Certified Partner, InStereo, will show us how to better understand our buyers' journeys and create a better buying experience using SalesLoft Cadences. In this training you will:
In this training you will:
* Gain insight on how to focus sales efforts on the right prospects
* Learn importance of understanding your buyers experience with your brand
* Discuss how to use Cadences to deliver a better buying experience for your customers
Nordics SaaS HubSpot User Group - April 20, 2022AskeDenning1
Build the B2B Inbound Sales-Marketing Engine you Need to Scale your SaaS Business.
Agenda:
Case: “From Outbound Sales to Inbound Lead Engine” by Ida Normark Rasmussen, Marketing Funnel Manager, Valuer.ai.
Expert Advice: “How we built Valuer’s lead engine in HubSpot” by Lotte, Helion B2B
The current management model is highly dependent on both individual charisma and personal experience. The new model is based on different processes and especific capabilities that support it.
Marketo Roadshow - Scaling Marketing for High Growthtbdenney
Baxter Denney, VP Online Marketing and Operations at New Relic, shares how their team has scaled to support an ever-complex sales motion during a time of hyper-growth.
Blacfox has created a powerful growth framework that we call the Intelligent Growth Plan. An Intelligent Growth plan is:
1. Data-driven
2. Tech enabled
3. Resource light
4. People-centered
A well done Intelligent Growth Plan can be well executed despite resource constraints like tight budgets. This is the beauty of it. It enables growth no matter the current situation.
Good Product, Bad Product Presentation in a Blockchain WorldJoel Hoskins
Demo Presentation for Product Management and Marketing Roles.
Contents:
Good vs Bad Product
Product: Go to Market Plan
Product vs Product Marketing Manager
****Copyright 2018 - Joel Hoskins Professional Portfolio
Nicolas Schobinger | B4B – How to jump-start your journey with your Professio...Nicolas Schobinger
Presentation held at the Technology Services World Best Practice 2014 conference in Santa Clara, California.
We launch from J.B. Wood’s and Thomas Lah’s celebrated new Business-for-Business (B4B) technology framework to explore ways to revamp your Professional Services business toward outcome-based operating models. Using SAP Services as a case-study, we will explain how you can start your journey by leveraging existing B4B building blocks already in your business. You will discover how to identify outcome-based services for your portfolio, how to scale them with a simplified go-to-market and, finally what new new delivery platforms like assemble-to-order can do to your efficiency. These are just a few examples how you can start your journey to B4B - and there are many ways to get there.
The Buyer Journey - Closing the Gaps Using SalesLoft CadencesSalesLoftTraining
In today's world, buyers expect an exceptional customer experience from their vendors. In this webinar, SalesLoft Certified Partner, InStereo, will show us how to better understand our buyers' journeys and create a better buying experience using SalesLoft Cadences. In this training you will:
In this training you will:
* Gain insight on how to focus sales efforts on the right prospects
* Learn importance of understanding your buyers experience with your brand
* Discuss how to use Cadences to deliver a better buying experience for your customers
Nordics SaaS HubSpot User Group - April 20, 2022AskeDenning1
Build the B2B Inbound Sales-Marketing Engine you Need to Scale your SaaS Business.
Agenda:
Case: “From Outbound Sales to Inbound Lead Engine” by Ida Normark Rasmussen, Marketing Funnel Manager, Valuer.ai.
Expert Advice: “How we built Valuer’s lead engine in HubSpot” by Lotte, Helion B2B
The Marketing Assessment: How to Use Your Marketing Score to Build Campaigns,...Marketing Score
Every element of an organization, as it relates to marketing, can be divided into assets, neutrals and escalators. Assets are existing strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to build and improve.
By evaluating and scoring these elements, you can devise marketing strategies; select the right marketing agency partners; allocate time, money and talent; and adapt resources and priorities based on performance.
Marketing Score is powered by PR 20/20. Visit www.TheMarketingScore.com to sign up free, and get your Marketing Score today.
How CPOs Around the World Think – and Worry – Like You DoSAP Ariba
From bright-eyed optimism and long sleepless nights, to analytics, mobility and procurement content, our 2013 Global Chief Procurement Officer (CPO) Survey dug deep to learn what’s top of mind with procurement executives the world over, and get their take on the ‘digital age of procurement’.
In this session, we’ll share their concerns and unpack their insights including the investments CPO’s are planning to make in this digital age. With broad-based supply chain collaboration and risk management across trading partners fast becoming the norm, we’ll demonstrate how Ariba’s enabling technologies and network can bring your procurement business to new, high-performing places.
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
The ROI Dilemma: Aligning Marketing Priorities with Measurable PerformanceAllocadia Software
Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business. In this webinar, SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.
Join us to hear SiriusDecisions' research-based recommendations for how to:
- Establish a meaningful view of marketing’s contribution to revenue
- Develop measurement priorities, and align those priorities with marketing investments
- Structure a system of measurement that effectively demonstrates results.
Have you ever wondered what it is you need to do to increase the valuation of your company to get the best payout when you exit? This panel will discuss many ways of upping your valuation and how to start the process in the early days as well as improving it in the latter days of the life of the company.
For example, adding high profile industry experienced people to your team, buying or developing really interesting patents, creating channels, a brand, relationships that matter. Other ways include increasing your customer base and creating products that fit the gaps which larger competitors possess. When an acquiring company looks at you, what constitutes your value drivers?
Join a distinguished panel comprising entrepreneurs and acquirers as well as financial experts who can give you an idea of how to best increase your company’s valuation.
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
Digital Marketing Playbook - How to create scalable, predictable revenueSeth Hauben
Having spent the last 4 years setting and executing a successful digital marketing strategy at a high growth software company, I was asked to present my thoughts on Digital Marketing to a local Venture Capital group. The attached slides are what I presented, they outline the steps needed to implement a successful digital marketing strategy.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
95% of manufacturers invest in digital marketing...
But your sales and marketing process doesn’t need to be complicated.
You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads.
However, things aren’t the same as they used to be. In the last 5 years you may have found:
Generating leads and opportunities more difficult
Difficulty targeting the right audience
Challenge in creating enough high-quality content
Measuring success and ROI almost impossible.
This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities.
If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you.
This workshop will address the issues and challenges you face in growing your manufacturing business. It includes:
- an insight into UK manufacturing trends
- an overview of marketing
- challenges that businesses just like yours are facing
- reasons why your current lead generation is no longer working
- a guide to the new model for building predictable lead generation
- how you should be investing your
- marketing budget for the next 12 months.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
Sales Process Engineering: Marketing Planning and Automationpropatrea
Sales Process Engineering is a strategic planning system and toolset. It enables you to engineer a sales & marketing process to match the key stages in the buyers’ process - to mirror exactly how clients want to buy.
You can measure and optimise each progressive stage in your sales & marketing process. Then specify the campaigns, collateral and training that will boost performance and maximise your return on investment.
The planning system targets the key issues that trouble sales and marketing Directors:-
# Sales and marketing alignment: where there are conflicting strategies and tactics between your teams. To ensure a shared understanding of the market and what’s required to create and convert new market opportunity into growth & revenue.
# Sales and marketing process is opaque: Sales Process Engineering enables you to identify and fix problems that arise from the earliest stage of market planning - through to the sales close and retention.
# Metrics: inability to measure and evaluate performance at each key stage in the sales and marketing process. Where are the stats needed daily/ monthly to monitor and manage business development?
# Scalable: no forecasting of return on investment and time-scales. Sales Process Engineering answers such questions as: how and where to invest in sales and marketing in order to scale up the business to generate more revenue and profits?
# Buyer Behaviour: data is required on exactly how decisions are made, by whom and for what reasons during the course of the “buyer’s journey”. Can you sell effectively without knowing why customers buy and what influences them?
Specialties
marketing, crm, sales, sales process, lead generation, public relations, buyer behaviour
Systems Thinking for Masters Rowing - Creating a pathway for masters into com...Rebecca Caroe
Ways for rowing to improve age inclusivity.
Masters' needs are different; clubs and federations need to adapt.
Solutions to the "athlete pathway" for masters are suggested.
Watch the presentation by Rebecca Caroe - 20 minutes.
https://fastermastersrowing.com/a-pathway-for-masters-rowing/
We surveyed masters from around the world - how is their rowing? frequency, coaching, equipment, annual spend, novices, camps, land training and more!
How do you compare?
Read the full analysis
https://fastermastersrowing.com/the-state-of-masters-rowing-2022/
The State of Masters Rowing 2022 | Faster Masters RowingRebecca Caroe
A survey of masters rowers from around the world. How do they row?Land train? How much money do they spend on rowing each year? How has covid affected clubs? All questions answered in this comprehensive review of the sport by Faster Masters Rowing.
Setting a strategy for your rowing clubRebecca Caroe
Sports clubs need goals, to fulfil the wants and needs of their members and to set a framework for acceptable behaviours. This presentation is from the Virtual Rowing Club management webinar from Faster Masters Rowing https://fastermastersrowing.com/courses/rowing-club-virtual-management/
Power in Rowing Symposium: Lotte LintmeijerRebecca Caroe
In search of effective feedback variables.
The full video and audio presentation are on www.rowing.chat podcast network.
Lotte Lintmeijer finished her research master in psychology at Utrecht University. In 2013, she decided to leave her comfort zone and apply for a phd position at the Human Movement Sciences department at the Vrije Universiteit Amsterdam (VU), on a project at the interface of sports performance, biophysics and motor learning, and all that in the context of rowing. Even though she did not meet the job requirements in a strict sense, she was hired. Now, she has successfully finished her PHD. In the coming months she will start as a sports data scientist at the TU Delft on the project: “Sport Data Valley”.
Power in Rowing Symposium: Harjo de PoelRebecca Caroe
Crew Rowing Analysis beyond individual crew members
The full video and audio presentation are on www.rowing.chat podcast network.
Harjo de Poel did his PhD research at Human Movement Sciences at the Vrije Universiteit Amsterdam (VU). He is now an assistant professor at Department of Human Movement Sciences, at UMCG Groningen. His research is about movement interaction, both within and between persons, in particular in the context of cyclical movements such as rowing. In recent years he has published several papers on this topic.
Power in Rowing Symposium: Stephen SeilerRebecca Caroe
Power, Pulse rate and Perception as a telling trinity in training monitoring of endurance athletes.
The full video and audio presentation are on www.rowing.chat podcast network.
Stephen Seiler received his doctoral degree from the University of Texas at Austin. He is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Currently, he is working as a full professor at the same institution. His research interests include exercise physiology and training adaptations, particularly to endurance training for cyclists, rowers, XC skiers, orienteers and distance runners.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Social Media Tactics for Business in 2018Rebecca Caroe
For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.
2. 7
Key
elements
of
new
business
strategy
• Inbound
marke-ng
-‐
Capture
and
track
leads
• Content
marke-ng
–
editorial
plan
• Social
media
–
growing
presence
• Plan
how
to
build
rela-onship
between
awareness
and
purchase
• Mul--‐touch,
nurturing
campaigns
• Re-‐marke-ng
• Demand
genera-on
and
automated
marke-ng
–
autoresponders
3. Pitching
is
going
out
of
fashion
Crowdsourcing
and
freelancers
–
Victor
and
Spoils
Low-‐value
projects
not
put
out
to
tender
Need
for
brands
to
have
a
range
of
agencies
on
roster
with
diverse
skills
E-‐Auc-ons
and
procurement
driving
down
margins
[IBM
Emptoris,
Ariba]
Poorly
run
pitches
discourage
quality
par-cipants
-‐ High
number
of
agencies
on
the
pitch
list
-‐ Too
liOle
-me
given
to
respond
to
pitch
-‐ No
budget
allocated
to
brief
-‐ Increasing
number
of
hoops
-‐ Addi-on
of
‘reverse
auc-on’
step
Good
prac-ce
pitching
guidelines
4. Inbound
Marke@ng
Tools
to
drive
brand
engagement
Pop
ups
and
light
boxes
Searchable
URLs
Commen-ng
on
others’
blogs
and
newspaper
websites
Reverse
IP
Lookups
Give
away
your
exper-se
5. How
to
build
credibility
for
your
exper@se
• Show
off
• Give
away
your
advice
(Xero,
Technora-
Media)
• Use
the
media
in
which
you
are
expert
• -‐
an
app
developer
who
doesn’t
have
an
app
• -‐
a
direct
marketer
without
a
mailing
list
• -‐
a
digital
agency
who
doesn’t
blog
• -‐
a
PR
agency
who’s
not
in
the
press
• Be
very
available
to
your
prospects