It is possible for a product to pass quality assurance tests and acceptance testing without being user-friendly. It is also too easy for those of us who build digital products to make assumptions about what our users need. As a design thinker, I strive to bring the authentic voices of complex audiences into the product lifecycle through pragmatic research.
A sound design research process not only shapes digital products to be more usable, it also adds value to drive engagement.
Opportunity discovery is about finding growth opportunities in products, positioning, pricing, distribution and messaging.
This process is more than conducting marketing studies. The 360 Opportunity Discovery Process presented here is anchored by a broad definition marketing intelligence: Data, Ideas, & Drivers. To subscribe to Discovery! periodic newsletter ... https://lnkd.in/gCx_Qje The "360 Opportunity Discovery Process" explained and diagrammed. Starts with "8 Key Questions" to distill and focus efforts on highest payoff decisions.
#decision-making #marketing #research #datascience #insights #drivers #marketresearch #marketingb2b #sales #CMO #CXO #B2B
#marketingnewsletter
https://lnkd.in/gCx_Qje
Goal Directed User Interface Design Case StudyBruce Pharr
The case study describes how goal-directed design best practices were used to develop a laboratory information management system (LIMS) web-accessed, role-based user interface (UI) for next-generation sequencing (NGS) that met business, technology, and scientific user goals.
How Can User Research Help PMs by Yelp Group Product ManagerProduct School
Main Takeaways:
- Product Managers are the voice of the user
- User research can help Product Managers build the right features
- User research can also help Product Managers ensure great designs
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
It is possible for a product to pass quality assurance tests and acceptance testing without being user-friendly. It is also too easy for those of us who build digital products to make assumptions about what our users need. As a design thinker, I strive to bring the authentic voices of complex audiences into the product lifecycle through pragmatic research.
A sound design research process not only shapes digital products to be more usable, it also adds value to drive engagement.
Opportunity discovery is about finding growth opportunities in products, positioning, pricing, distribution and messaging.
This process is more than conducting marketing studies. The 360 Opportunity Discovery Process presented here is anchored by a broad definition marketing intelligence: Data, Ideas, & Drivers. To subscribe to Discovery! periodic newsletter ... https://lnkd.in/gCx_Qje The "360 Opportunity Discovery Process" explained and diagrammed. Starts with "8 Key Questions" to distill and focus efforts on highest payoff decisions.
#decision-making #marketing #research #datascience #insights #drivers #marketresearch #marketingb2b #sales #CMO #CXO #B2B
#marketingnewsletter
https://lnkd.in/gCx_Qje
Goal Directed User Interface Design Case StudyBruce Pharr
The case study describes how goal-directed design best practices were used to develop a laboratory information management system (LIMS) web-accessed, role-based user interface (UI) for next-generation sequencing (NGS) that met business, technology, and scientific user goals.
How Can User Research Help PMs by Yelp Group Product ManagerProduct School
Main Takeaways:
- Product Managers are the voice of the user
- User research can help Product Managers build the right features
- User research can also help Product Managers ensure great designs
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.
Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.
John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.
Highlights and summary of long-running programmatic research on data science; practices, roles, tools, skills, organization models, workflow, outlook, etc. Profiles and persona definition for data scientist model. Landscape of org models for data science and drivers for capability planning. Secondary research materials.
The goal of this presentation is to give attendees a deeper understanding of usability testing so they can leverage it in their own work. The material will shed light on what is important to the research buyer and will help the research provider to better understand how to plan, moderate, and report on a usability study. It will also provide information on where they can go to learn more about this very practical qualitative method.
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
Loyalty is won by defining and delivering exceptional experiences. Whether it’s patients,
volunteers or physicians, the ways an organization meets emotional and functional needs drives advocacy. Our experience mapping approach has been used by healthcare organizations such as Texas Children’s Hospital, Froedtert & The Medical College of Wisconsin and M.D. Anderson Cancer Center to develop a better understanding of the experiences they deliver — and to grow smarter from it.
User Experience professionals are commonly called upon to fix a problematic design or help drive product enhancements. There is a wealth of research methods to help assess the success of an existing interface. But what about the early phases of a new product or concept? Do these same methods still apply? How can you best tailor your approach to gather useful input when your product and/or company are still in the formative stages?
For this presentation, Dorothy M. Danforth will discuss various low overhead, high-impact research methods available to Web Designers and UX professionals when creating new products, scenarios for when and how to use these methods, as well as general insights on how to get the most out of early stage R&D processes. Some illustrative examples and ideas from past product-concept research efforts will be provided.
Talking points to include:
• considerations when developing a UX focused research plan for a new product or concept
• how brand and corporate culture can impact and possibly drive interface decisions
• how the research process can identify organizational knowledge gaps (and vice versa)
• integrating UX research within the creative (visual design) and engineering processes
The magic of real collaboration between engineers, designers and PMs
How many times have you been given a new feature to code with no context about the why or the impact? How many times did you get the feeling you’re not talking the same language as the PM, designer or business teams?
Most of the time, engineers focus on building and shipping products, while PMs and designers run discovery and framing of the next feature in parallel.
Our conviction is that early stage collaboration between domain experts, product, design and engineering will help you define unified, resilient and change friendly models. We believe that fast delivery of user and business value is not contradictory with shipping high quality code, using modern development methods.
In this talk we will share some simple actions that you can include in your team routine. They will become powerful tools to help your tech team master the domain your organization evolves in. You will experience a live case study on how to bridge the gap between business and technology, enhance collaboration between product & tech people and ultimately build better models.
https://2023.dddeurope.com/program/the-magic-of-real-collaboration-between-engineers-designers-and-pms/
Denver Startup Week 2019: Choosing a Direction Learning How to Test Ideas and...BrittanyRubinstein
As part of Denver's 2019 Startup Week, Crownpeak's Director of UX, Ari Weissman and Lys Maitland, Experience Research Manager at a national healthcare organization, presented a joint session on "Choosing a direction: Learning how to test ideas and designs."
Bet-the-Farm UX: How to harness User-Centered Design, Design Thinking and Lean Startup to drive mission critical UX innovation and lasting organizational change.
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. John’s team has increasingly been asked to support these innovators and support their existing teams so they can drive both exceptional experiences and organizational change.
Find out how John and his team approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.
John will show concrete examples where they helped at the world’s biggest online payment company, the world’s biggest academic association and a major governmental agency all succeed at innovating where they were unable to do so in the past.
Highlights and summary of long-running programmatic research on data science; practices, roles, tools, skills, organization models, workflow, outlook, etc. Profiles and persona definition for data scientist model. Landscape of org models for data science and drivers for capability planning. Secondary research materials.
The goal of this presentation is to give attendees a deeper understanding of usability testing so they can leverage it in their own work. The material will shed light on what is important to the research buyer and will help the research provider to better understand how to plan, moderate, and report on a usability study. It will also provide information on where they can go to learn more about this very practical qualitative method.
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
Loyalty is won by defining and delivering exceptional experiences. Whether it’s patients,
volunteers or physicians, the ways an organization meets emotional and functional needs drives advocacy. Our experience mapping approach has been used by healthcare organizations such as Texas Children’s Hospital, Froedtert & The Medical College of Wisconsin and M.D. Anderson Cancer Center to develop a better understanding of the experiences they deliver — and to grow smarter from it.
User Experience professionals are commonly called upon to fix a problematic design or help drive product enhancements. There is a wealth of research methods to help assess the success of an existing interface. But what about the early phases of a new product or concept? Do these same methods still apply? How can you best tailor your approach to gather useful input when your product and/or company are still in the formative stages?
For this presentation, Dorothy M. Danforth will discuss various low overhead, high-impact research methods available to Web Designers and UX professionals when creating new products, scenarios for when and how to use these methods, as well as general insights on how to get the most out of early stage R&D processes. Some illustrative examples and ideas from past product-concept research efforts will be provided.
Talking points to include:
• considerations when developing a UX focused research plan for a new product or concept
• how brand and corporate culture can impact and possibly drive interface decisions
• how the research process can identify organizational knowledge gaps (and vice versa)
• integrating UX research within the creative (visual design) and engineering processes
The magic of real collaboration between engineers, designers and PMs
How many times have you been given a new feature to code with no context about the why or the impact? How many times did you get the feeling you’re not talking the same language as the PM, designer or business teams?
Most of the time, engineers focus on building and shipping products, while PMs and designers run discovery and framing of the next feature in parallel.
Our conviction is that early stage collaboration between domain experts, product, design and engineering will help you define unified, resilient and change friendly models. We believe that fast delivery of user and business value is not contradictory with shipping high quality code, using modern development methods.
In this talk we will share some simple actions that you can include in your team routine. They will become powerful tools to help your tech team master the domain your organization evolves in. You will experience a live case study on how to bridge the gap between business and technology, enhance collaboration between product & tech people and ultimately build better models.
https://2023.dddeurope.com/program/the-magic-of-real-collaboration-between-engineers-designers-and-pms/
This is the final schedule for the first ProductCamp SoCal, which occurred on February 27, 2010 at the University of California Irvine's Student Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
15. Joely Gardner, Ph.D.
• Licensed psychologist with specializations in Voice of the
Customer, customer experience management, customer
satisfaction, and analytics
• Corporate consultant to organizations such as Gateway
Computers, Chase Manhattan Bank, Cardinal Health, Invitrogen,
Hewlett Packard, Quest Diagnostics
• Highly-rated part-time instructor in “Measuring Customer
Satisfaction” for UC San Diego Graduate Business School
• Frequent convention speaker
Professional Associations:
• National Board Member, Education and Training, ASQ
• Local V.P. and Board Member, San Diego CHI (Computer Human
Interaction) and UPA (Usability Professionals Assoc.)
• Board Member, San Diego chapter of Association for Strategic
Planning
15
16. Joely Gardner, Ph.D.
Human Factors Research
760.510.1166
www.HumanFactorsResearch.com
joely.gardner@humanfr.com
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