Gerhard Lang, our Austrian IEA DSM Task 24 expert, presents the case study on the highly successful 'Energy Hunt' project in Graz, October 13, 2014.

1. The Energy Hunt
Gerhard Lang
13th October 2014

2. 14.10.2014, Folie 2
Content
History of the project
Story of the Energy Hunt
Tools and Support
Lessons Learned
The new Campaign

3. 14.10.2014, Folie 3
The initial point: Belgium

4. 14.10.2014, Folie 4
Energy Neighbourhoods 1+2
IEE Project in 16 EU Member States
14.500 houseolds in Europe

5. 14.10.2014, Folie 5
What is the idea?
Energy saving bet
obetween the community and their citizens
Goal
oSave at least 9 % energy
oWithin 4 months (from December to March)
Approach
o5 – 12 households form a team
oEach team coached by an ‘Energy Master’
ono-cost or low-cost energy saving measures
oGroup meetings and city/campaign events
o4 climate protection challenges
Online-feedback system – personal control system
ooverview about energy savings achieved
oforecast of energy consumption

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Materials

7. 14.10.2014, Folie 7
Award 2010
ManagEnergy Local Energy Action Award

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The Beginnings in Austria
Energy Neighbourhoods = Unsere Energiejagd
2 Periods in 2011/12 and 2012/13
Starting with 3 cities, finally 8 partner cities
> 200 households

9. 14.10.2014, Folie 9
Campaign 2012/2013
energy savings in average: ~ 10 %
kWh savings: ~ 115.000kWh
CO2 savings: ~ 44 tons
Energy cost savings: ~ 155 €
20 of35 teams scored the 9 % goal
 energy saving bet has been successful!

10. 14.10.2014, Folie 10
The Styrian Champions
 City
Hartberg
Team „Neighobourhood Parkring“
 Members
6 households
 Energy Savings
~ 26 %

11. 14.10.2014, Folie 11
Factors of success
Realistic chance to win the competition
Positive and fresh image of an energy saving campaign
Direct feedback system
Team spirit and discussions
Different kinds of support
Constantly communication: meetings, newsletters, challenges…
Personal benefits, e.g. prices

12. 14.10.2014, Folie 12
Lessons Learned
Obstacles
oNeed to form teams
oNeed for an energy master
Complexity
oOnline tool too sophisticated
oEnergy avings for heating not always realistic
Other issues
oOne household may have strong influence on whole team
o 5 to 10 % of participants drop out during the campaign
Open question
oEffects in the long run?

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The new campaign
Ich tu´s Energiejagd
The Energy Saving Competition between
The Vice-Governor of Styria
and all Styrians
 I'll bet you anything that you will manage to save 9 % of electricity within 4 months!
 By chaning energy behavior
 By no/low cost measures

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Partnership

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The new approach
Compettion is only based on consumtption of electricity
oBut online tool includes also heating, solar power, water
No need for building teams
oNo need for energy masters
oBut: invite friends and help eachothers!
Benchmarks to compare with others
Weekly awards guide households

16. 14.10.2014, Folie 16
Benefits
Saving energy costs up 80 Euros
Personal energy consultation at home free of charge
Weekly competitions
o18 prices (like e-mobility, organic food, …
Attractive main awards:
oup to 800 Euros
Awards for all households scoring the 9 % goal

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The new online tool
Landing Page

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The new online tool
Personal Welcome Page

19. 14.10.2014, Folie 19
Starting now!
Campaign period
o from 1st of November
o until 8th of February
Award Ceremony
o mid of March
Afterwards
o Plan to evaluate old and new campaign

20. Graz Energy Agency
Kaiserfeldgasse 13/I
8010 Graz
www.grazer-ea.at
0316 - 811848 -
Direkt zur Homepage!
lang@grazer-ea.at
21
Gerhard Lang
Thank you for your attention!