SlideShare a Scribd company logo
P&G Everyday
Highlights products
through ideas for use
and life tips
Separate from companies full website and
made to serve a single purpose
Microsites
An addictive and
shareable goldmine,
easy to create, and
highly customizable
Buzzfeed
Easy to take,
easy to share,
highly entertaining
Quizzes
Tools
Nike Women
Valuable content, Product showroom
Evergreen content focused with easy to use access
Interactive Pieces
Similar to Microsites these online pieces create a full
experience for a consumer through interactive content
Concert Hotels
Interactive, shareable piece on famous vocal ranges
Location Servicesor Maps
Charmin
Sit-or-Squat public
bathroom finder
Using your site or app to give
information on products or locations
Lowe’s
Map of the store
including what is
in what aisle
Videos
Kate Spade
Popular main
character coupled
with semi-relatable
experiences
Easily shareable and visually
based stories or information
Webinars
Moz
Short and long
informative
discussions on
industry knowledge
Educational beyond all
else no matter the length
Organizational Pieces
or Checklists
Wedding Wire
Wedding coordination free tools
connected to main product
Making lives easier
via useful content
presentation
and platforms
Visual Blogs
Warby Parker
Relevant Tumblr and Imagery
Visual representations of your brand
showcasing your strong points
Take it to Pinterest
Penguin Random House
Lifestyle tie-in for true book lovers
Cultivate visually creative content to pique brand interest
Blogging through
Old Navy
Reaching a new audience with Influencers
Using already loyal
audiences to
showcase products
through sponsored
posts with bloggers
Bloggers
Look Books
Moosejaw
VR lookbook with interactive content
Showcase products using technology to create
interactive visuals and video
Guides
Whole Foods
Useful tips with practical
cooking advice
Provide needed
information with helpful
hints and a full array of
product information

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