The POWER of Promotional Products

The Power of Promotional Products: Advertising Specialties Impressions Study

A Groundbreaking Research Study From ASI ,[object Object],[object Object],[object Object],[object Object]

Survey Methodology ,[object Object],[object Object],[object Object]

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Solution 1—End-Users Remember the Brands on the Items They’ve Received

Solution 2—42% of end-users have a MORE favorable impression of an advertiser after receiving the item

Solution 3—Nearly 25% of end-users are MORE LIKELY to do business with the advertiser on the items they receive

Solution 4—Most end-users have done business with the advertiser AFTER RECEIVING the item

Solution 5—Writing Instruments Are The Most-Recalled Promotional Item

Solution 6—The Typical Promotional Product is Kept for 7 Months

Solution 7—End-users keep items that are USEFUL

Solution 8—Bags are the most frequently used apparel item

Solution 9—Many Advertising Specialties Are Used Every Day

Solution 10—Promotional Products Deliver Significant Numbers of Impressions

Solution 11-The Cost-Per-Impression of Advertising Specialties is a Fraction of a Cent

Solution 12—Advertising Specialties Deliver a Better CPI Than Virtually Any Other Media

Cheat Sheet (Give This To Your Reps!) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Educating the Industry and End-Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object]

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