TV trends

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Television
MEDIA, POWER AND CULTURE

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Your favorite shows
• Breaking Bad (AMC)
• Orange is the New Black (Netflix)
• Parks & Recreation (NBC)
• American Horror Story (FX)
• Doctor Who (PBS)
• Friday Night Lights (NBC)
• Game of Thrones (HBO)
• Grey’s Anatomy (ABC)
• One Tree Hill (WB)
• Stranger Things (Netflix)
• The Office (NBC)

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Your favorite shows
• The Vampire Diaries (CW)
• Broad City (Comedy Central)
• Dexter (Showtime)
• Friends (NBC)
• Gossip Girl (CW)
• House of Cards (Netflix)
• Jane the Virgin (CW)
• Person of Interest (CBS)
• Scandal (ABC)
• That ‘70s Show (ABC)
• The Flash (CW)
• The Fosters (Freeform)

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Your favorite shows
• 5 out of 23 shared titles are comedies
• 9/23 are on cable or streaming
• CW has as many in top 23 (3) as ABC
• 6/8 Big Three shows are no longer on air
• 70 different titles

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Death of sitcoms
• “Family” sitcoms survive as, well, family
viewing
• Cable sitcoms find niche audiences as cult
shows
• Comedies lack urgency and continuity

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Families
• What shows did you watch as a family?
• About how much time did you spend per
week watching shows as a family?

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Rise of cable originals
• HBO, 1997: Oz
• Showtime, 1982: A New Day in Eden (1997:
Stargate SG-1)
• Syfy, 1997: Mystery Science Theater 3000
• USA, 1994: Duckman (1997: La Femme
Nikita)
• Disney, 1984: Still the Beaver (1998: The
Famous Jett Jackson)

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Rise of cable originals
• FX, 1999: Son of the Beach (2002: The
Shield)
• Original cable shows 2002: 30
• Original cable shows 2015: 186
• Original cable shows 2016: 130

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Cable
• How many of you had cable TV at home?
• How many of you have watched cable-
original shows (not NBC, ABC, CBS, Fox,
CW, or streaming such as Netflix)?

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Rise of streaming originals
• Original streaming shows 2009: 1
• Original streaming shows 2015: 24
• Original streaming shows 2016: 49

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Streaming
• 85% of you had used Netflix in previous
month (77%, regular TV)
• 29% had used Hulu
• 20% Amazon Prime
• 45% other streaming video

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Netflix
• Stand up if you used Netflix in last month
• Sit down if you borrowed someone else’s
password

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Households with cable

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Netflix growth

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The CW
• Behaves like a cable channel
• Target audience: (mostly white) women
18-34
• The young women who grew up on
Disney’s girl-power shows

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CW
• How many of you watch Crazy Ex-
Girlfriend, Jane the Virgin, No Tomorrow,
Supergirl, Frequency, Vampire Diaries?
• How many of you watch Arrow, Legends of
Tomorrow, Supernatural, The Flash?

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Decline of broadcast networks

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Most watched single shows
• M*A*S*H, 1983: 47%
• Ed Sullivan, 1964: 41%
• Ed Sullivan, 1964: 39%
• Super Bowl, 1982: 38%
• Dallas, 1980: 38%
• Cheers, 1993: 37%
• Super Bowl, 1987: 37%
• Super Bowl, 1996: 37%
• Super Bowl, 2015: 36%
• Super Bowl, 2011: 36%

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Most watched non-sports
• M*A*S*H, 1983
• Ed Sullivan, 1964
• Ed Sullivan, 1964
• Dallas, 1980
• Cheers, 1993
• Ed Sullivan, 1964
• Roots, 1977
• The Day After, 1983
• Roots, 1977
• Roots, 1977

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Network declines (2012-13)

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Top shows 2015
• NFL (NBC) 22
• Big Bang Theory (CBS) 20.6
• NCIS (CBS) 20.5
• Walking Dead (AMC) 18.9
• NFL (CBS) 17.7
• Empire (Fox) 16.2
• NCIS: New Orleans (CBS) 16.1
• Blue Bloods (CBS) 14.6
• Dancing w/ the Stars (ABC) 13.7
• X-Files (Fox) 13.6

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Top shows 2010
• American Idol (Fox) 24
• Football (NBC) 20
• American Idol (Fox) 22
• The Voice (NBC) 14
• Modern Family (ABC) 12
• Dancing w/ the Stars (ABC) 12
• Big Bang Theory (CBS) 13
• Grey’s Anatomy (ABC) 11
• Survivor (CBS) 11
• NCIS (CBS) 11

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Top shows 1998
• ER (NBC) 17.8
• Friends (NBC) 15.7
• Frasier (NBC) 15.6
• NFL (ABC) 14.9
• Veronica’s Closet (NBC) 13.7
• Jesse (NBC) 13.7
• 60 Minutes (CBS) 13.2
• Touched by an Angel (CBS) 13.1
• Movie (CBS) 12
• Home Improvement (ABC) 11

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Top shows 1980
• Dallas (CBS) 35
• Dukes of Hazzard (CBS) 27
• 60 Minutes (CBS) 27
• M*A*S*H (CBS) 26
• Love Boat (ABC) 24
• Jeffersons (CBS) 24
• Alice (CBS) 23
• House Calls (CBS) 22
• Three’s Company (ABC) 22
• Little House on the Prairie (NBC) 22

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Top shows 1970
• Marcus Welby (ABC) 30
• Flip Wilson (NBC) 28
• Here’s Lucy (CBS) 26
• Ironside (NBC) 26
• Gunsmoke (CBS) 26
• Movie (ABC) 25
• Hawaii Five-O (CBS) 25
• Medical Center (CBS) 25
• Bonanza (NBC) 23
• FBI (ABC) 23

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Top shows 1960
• Gunsmoke (CBS) 37
• Wagon Train (NBC) 34
• Have Gun – Will Travel (CBS) 31
• Andy Griffith (CBS) 28
• Real McCoys (ABC) 28
• Rawhide (CBS) 27
• Candid Camera (CBS) 27
• Untouchables (ABC) 27
• The Price is Right (NBC) 27
• Jack Benny (CBS) 26

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Top shows 1950
• Texaco Star Theatre (NBC) 62
• Fireside Theatre (NBC) 53
• Philco TV Playhouse (NBC) 45
• Your Show of Shows (NBC) 43
• Colgate Comedy Hour (NBC) 42
• Gillette Cavalcade of Sports (NBC) 41
• Lone Ranger (ABC) 41
• Arthur Godfrey’s Talent Scouts (CBS) 41
• Hopalong Cassidy (NBC) 40
• Mama (CBS) 40

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Declining viewing

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TV redefined
• In 2015, 13-24 year olds watched 11.3
hours a week of online video from
YouTube et al
• In the same year, they watched 10.8 hours
of Netflix et al
• In the same year, they watched 8.3 hours
of scheduled TV

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Binge watching
• 1980s: TV stations begin showing
marathons
• 1990s: Cable, DVDs
• 2013: Netflix begins releasing series all at
once
• 2014: 84% of 18-24 year olds binge; 37%
of 68+

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Bingeing
• How many of you have binge-watched (at
least two episodes back-to-back) in the
last month?
• How many of you who did, watched
alone?

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Common experiences
• What do you think is the most commonly
watched TV series among your peers?