The document provides a summary of More SRL, a creative consultancy firm established in 2004 in Milan, Italy. The firm was founded by Roberto Franco, an art director with 25 years of experience in fashion. More SRL offers creative design and consulting services to fashion clients. Its team of designers and consultants help clients with concept development, material selection, manufacturing partnerships, and collection development. More SRL works with select clients in Italy, France, UK, and Korea, with an average annual turnover of 800,000 euros.

1. COMPANY PROFILE
MORE SRL
CREATIVE CONSULTANTS
VIA MOLINO DELLE ARMI 41
20123 MILANO ITALY
2011-05

3. THE COMPANY
more® was established in Milan in 2004 by Roberto Franco, an Art Director
with 25 years of experience in International Fashion Industry.
More® is a company intended first as a creative source with a staff of highly
skilled Fashion Designers run by a Studio Manager, with Senior
Merchandiser Patrizia Leo, and top collaborating creative or technical
partners.
Philippe Legrand, company’s COO, former Senior Marketing Executive in
fashion and luxury Groups, and a Strategy and Marketing Consultant, helps
Roberto Franco to organize and develop the business.
more® Fashion Designers are not only creative and covering together all
aspects of fashion disciplines, but each of them has also a strong
experience in product technical development and control of coherence
between early designs and final production.
more® works currently for a selection of clients located in Italy, France, UK,
or Korea, making an average yearly turnover of 800,000 €.
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4. ROBERTO FRANCO
He is known for creating and developing successful Fashion
Accessories collections, with extensive responsibilities on product and
range developments for such fashion institutions and brands as Chanel,
Louis Vuitton, Marc Jacobs, Moschino, Paul Smith and many others.
He is also a specialist of material development with collaborations with
Vulcaflex for automotive interior (for Jaguar XT, Mini or Mercedes), with
Alcantara (Toray Group) for finishes and textures, or with Rati and Mantero
the famous Italian silk fabric producers, for printed and jacquard designs.
For the European leader the Group Zucchi Bassetti, Roberto Franco worked
on household linen collections, developing every season collections of
prints and ranges of colours.
Roberto maintains close contacts with European Institute of Design in
Milan, the famous IED, where he promotes fashion accessories design
towards students.
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5. THE CREATIVE TEAM
Vito Regano, Fashion Designer and Studio Manager, experienced in design
and development of garments and fashion accessories.
Alfonso Casuccio, Fashion Designer, experienced in design and
development of garments and fashion accessories, skilled in pattern
construction and sartorial techniques, and a fashion illustrator.
Martina Grasselli, Fashion Designer, a specialist of fashion accessories and
jewellery.
Alice Ziccheddu, Fashion and Textile Designer, a specialist of fashion trends
and a technical illustrator.
Maria Angiletta, Assistant Fashion and Textile Designer, and a fashion
illustrator.
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6. THE MISSION
Direct creative services.
Product design and development services in all fields of fashion, from fashion
accessories to garment, household linen and textile collections.
Other creative or marketing services.
Advice to clients in many creative or marketing fields such as international
fashion trends, merchandising trends, distribution or communication input,
branding strategy, seasonal collection plan structure, licensing development.
Catalist of creative talents.
Among the best available Italian and French fashion designers have
collaborated with more® to enhance quality of company’s answer to certain
client’s needs.
Catalist of technical and productive talents.
Technical development partners working with more® are among the best
specialists in Italy –rich in leather goods and garment development
workshops, and in material and components suppliers.
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7. THE STRATEGY
Brand insight
To work for a restricted number of clients and establish with each of
them long term relationships, on the basis of :
Market understanding
 deep understanding of client’s needs and brand identity,
Boosted creativity
 customized and dedicated services,
Methodic approach
 personal assistance.
Deep dedication
Roberto Franco and Philippe Legrand analyse Client’s needs and brief,
build proposal, method and team –possibly including outside sourced
Proven efficiency
specialists- and manage projects to ensure success.
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8. DIRECT CREATIVE
SERVICES
THE FULL METHOD (customized according to client’s needs)
1. Brief by the Client
The Client will :
 Present to more® image and target market for the brand,
 Describe brand’s competitive environment,
 Explain specific objectives of the project,
 Introduce Brand’s project team –people in charge of creation, marketing,
sales, production.
2. Brand identity and trends.
more® will define fashion context for design studies :
 Brand’s elements of identity, based on brand’s documents and samples,
 Coherent consumption and fashion trends of the moment.
Expression with mood boards, graphic documents and colour charts.
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9. 3. Concepts.
For each collection, more® will :
 Search and select materials (leathers, canvasses, linings), metallic
components and other components,
 Select and purchase vintage items and competitors’ items,
 Design brand logo expressions,
 Design prints for canvas and lining,
 Design each planed product.
Expression with material, component or product samples, sketches
and descriptive drawings, colour samples and :
 Produce samples of selected materials and components with
specific treatments, print or embossing,
 Produce specific parts of products for assessment.
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10. 4. Search and recommendation for manufacturer.
more® will :
 Search for materials and components suppliers in line with brand’s
quality/price balance standards,
 Search for manufacturers in line with brand’s quality/price balance
standards,
 Present suitable suppliers and manufacturer to the Client, rationalizing
the choice,
 Assist Client to select the best manufacturing partner,
 Assist Client to organize framework with manufacturing partner.
5. Early development.
more® will monitor production of early prototypes :
 Produce with Client’ suppliers first prototypes of materials and
components and with Client’s manufacturer prototypes of finished
products,
 Revue prototypes in detail and make detailed list of amendments before
implementation.
 Participate to all discussions with suppliers to ease development
process.
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11. 6. Development finalization.
more® will monitor “masterization” of new products, and assist for
industrialization :
 Produce final version of finished products prototypes including all
amendments, and realized with final version of materials and and
components.
 Revue prototypes in detail and if necessary make detailed list of
amendments to be implemented.
 If necessary participate to discussions with Brand’s suppliers to ease
industrialization process.
7. Editing collection.
more® will :
 Participate to meeting organized to set up final selection of products to
define the range (SKUs) to be launched on the market.
 Participate to meeting organized prior to launching the new range, to
define merchandising, promotion and communication principles, to help
Client to go successfully to the market.
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12. SELECTED REFERENCES
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13. CASE STUDIES

14. CASE STUDY
MAURO GRIFONI
Global project including leather
goods and shoes collections for
women end men, as a new
development for the Italian brand
Mauro Grifoni.
Activities :
define brand identity in the field of
fashion accessories, seasonal
moods and concepts, search for
materials and hardware, product
design and development,
management of prototypes making,
editing of collections with
commercial staff of the company,
identify appropriate manufacturers
in Italy, management of
industrialization.

15. CASE STUDY
LG FASHION / HAZZYS
Art Direction of leather goods
collections for Hazzys, a brand
owned by the leading Korean
fashion group LG Fashion, in the
context of the launch and
development of a new profit
centre.
Activities :
define brand identity in the field of
leather goods, seasonal moods and
concepts, search for materials and
hardware, product design and
development, management of the
brand creative and development
team in Seoul, management of
prototypes making in Italy and
Korea, editing of collections with
merchandising staff of the
company.

16. CASE STUDY
MANTERO SETA
A new B2B business for group
Mantero Seta, an Italian specialist
for upmarket silk weaving and
printing : let them propose to
luxury brands finished products
made of fabric at entry price level.
Activities :
propose the new business concept
to Mantero Management, assist
Mantero organizing a specific
division to handle the business,
Mantero IC and dealing with
industrial partners for production
and logistics
assist Mantero to approach first
possible clients, design and
development of specific products
for possible clients, assist Mantero
selling the project to brands
management of prototypes making,
management of industrialization.

17. CASE STUDY
HOLLIDAY & BROWN
Established in London in 1926, the
brand made a reputation offering
luxury ties based on exclusive
prints with subtle British style, and
through partnerships with Prada.
Looking for new developments the
brand owner Mantero Seta Group
hired More to design and develop
for the brand sportswear and
accessories
Activities :
Define brand identity in the field of
garments and fashion accessories,
propose product typology ,
seasonal moods and concepts,
search for materials and
components, product design and
development, management of
samples and prototypes making,
editing of collections with
commercial staff of the company.

18. CASE STUDY
SAMSUNG ELECTRONICS
One shot project for Samsung
Electronics : design and
development of a specific case for
the launch of a new version of
Galaxy multimedia phone.
Activities :
from trends given by fashion
designer Calla, design and
development of a very functional
product, up to prototype
Selection of a manufacturer and
management of production of a
limited edition of 100 pieces for
VIPs, quality control.

19. CASE STUDY
BASSETTI
Redevelopment of Bassetti’s
upmarket best selling collection
”Grandfoular”, launched in the
70’s, to regain market shares lost
by ageing designs,
Development of Bassetti Sport
targeting a younger customer.
Activities :
Working on the basis of Grandfoular
typical themes, « cachemire »,
« indien » and “affresco”, proposal
of 15 different patterns in a first
phase, then development and
finalization of 3 themes,
Working on sport colour codes
to develop 2 themes.

20. CASE STUDY
BORBONESE
Management, coordination and
control of a license given to the
Korean fashion group In The F by
the Italian brand Borbonese.
Activities :
establish management rules and
negotiate them with licensee on
behalf of Borbonese Management
control in Korea of all licensee’s
activities, product concepts and
development, store concept and
development, marketing and
communication concept and
strategy
working sessions with licensee’s
creative studio in Seoul, store visits
in all Korea
coordination of actions between
licensee and licensor.

22. MORE SRL
CREATIVE CONSULTANTS
VIA MOLINO DELLE ARMI 41
20123 MILANO ITALY
Tel. +3902 835 7214