Here is a compilation of the top marketing fails in history. You wouldn't believe some of the marketing campaigns that made it to the public eye, especially in such large brands.
Hey, no one is perfect.
Like this SlideShare? You'd love our recent infographic on Office Personality Types: http://www.pens.com/blog/13-office-personality-types-infographic/
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.
Libro Blanco "Innovación y Transformación Digital"María Lázaro
Contribución al Libro Blanco "Innovación y Transformación Digital" editado por Madrid School of Marketing, obra colaborativa que aborda los nuevos retos de los líderes empresariales en el marketing del futuro. Está disponible completo, para descarga gratuita, en: http://madridschoolofmarketing.es/landings/whitepaper-innovacion-transformacion-digital/
Presentación de mi ponencia "Social selling: mitos y realidades", realizada en el Foro en Innovación Digital de Madrid School of Marketing, el 8 de octubre de 2015. ¿Es cierto que las redes sociales son un canal de venta y conversión directa? ¿Cuántos internautas compran a través de redes sociales en España? ¿Y en el mundo? ¿Cómo ha evolucionado el mercado del social commerce en los últimos cuatro años, y cuál será la tendencia? Sobre todo ello debatimos durante el foro.
Here is a compilation of the top marketing fails in history. You wouldn't believe some of the marketing campaigns that made it to the public eye, especially in such large brands.
Hey, no one is perfect.
Like this SlideShare? You'd love our recent infographic on Office Personality Types: http://www.pens.com/blog/13-office-personality-types-infographic/
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications.
Libro Blanco "Innovación y Transformación Digital"María Lázaro
Contribución al Libro Blanco "Innovación y Transformación Digital" editado por Madrid School of Marketing, obra colaborativa que aborda los nuevos retos de los líderes empresariales en el marketing del futuro. Está disponible completo, para descarga gratuita, en: http://madridschoolofmarketing.es/landings/whitepaper-innovacion-transformacion-digital/
Presentación de mi ponencia "Social selling: mitos y realidades", realizada en el Foro en Innovación Digital de Madrid School of Marketing, el 8 de octubre de 2015. ¿Es cierto que las redes sociales son un canal de venta y conversión directa? ¿Cuántos internautas compran a través de redes sociales en España? ¿Y en el mundo? ¿Cómo ha evolucionado el mercado del social commerce en los últimos cuatro años, y cuál será la tendencia? Sobre todo ello debatimos durante el foro.
LinkedIn y marca personal: más allá del curriculumMaría Lázaro
Conferencia impartida el 11 de diciembre de 2013 ante la European Professional Women's Network, en el Centro BBVA de Innovación, sobre cómo utilizar LinkedIn para construir y fortalecer la marca personal. Analizamos qué beneficios proporciona ser activo en Linkedin, cómo optimizar el perfil personal en LinkedIn, cómo reflejar adecuadamente la trayectoria profesional, el valor de la recomendación, cómo utilizar las actualizaciones de perfil, por qué participar en grupos de debate y cómo fortalecer y enriquecer la red de contactos.
Los retos del CMO ante el nuevo ecosistema digitalMaría Lázaro
Retos y desafíos que afronta el director de marketing ante el nuevo ecosistema digital, entre ellos: el aprendizaje continuo, el análisis de datos, la omnicanalidad, el conocimiento del cliente, la evolución de los medios sociales y las nuevas narrativas digitales.
Medios Online y protección de datos: ¿cómo defender y proteger la propia iden...María Lázaro
Conferencia impartida el 15 de marzo de 2013 en la Facultad de Ciencias de la Información de la Universidad Complutense de Madrid, a alumnos del grupo de Consumidores y Usuarios. En ella se abordó, a través de casos prácticos:
- Cómo denunciar una suplantación de identidad en redes sociales: los requisitos que impone cada plataforma y lo que dice la ley.
- El derecho al honor y la propia identidad en medios online.
- Protección de datos.
- Huella digital.
Redes sociales: en fase beta permanenteMaría Lázaro
Intervención en Innova Bilbao, congreso celebrado el 15 y 16 de abril en el Museo Guggenheim de Bilbao y organizado por el diario El Correo. En ella hablé sobre cómo las redes sociales obligan a estar en constante evolución, y los retos que los social media plantean
Marketing failures tells us how even the most brilliant marketers commit mistakes which can turn into major failures for brands. The first deck on marketing failures describes what is sometimes known as the "Biggest Marketing Blunder of All Times". Hard to believe that it comes from one of the best marketers of current time, Coca-Cola. How the introduction of New Coke after abandoning its century-old beverage backfired and what led to that decision are some of the points dicussed.
Redes sociales profesionales: estrategias para pymes y negocios B2BMaría Lázaro
Conferencia impartida en Congreso Web Zaragoza 2016, celebrado del 2 al 5 de junio en Zaragoza. En ella hablé sobre cómo generar comunidad, potenciar la imagen de marca, captar leads y fidelizar a través de redes sociales cuando tu cliente no es el consumidor final
Business environment and analysis of nokiashaunakbajpai
This report contains detailed analysis of Nokia and environmental analysis.
Gives an overall understanding as to how to critically analyse environment.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
LinkedIn y marca personal: más allá del curriculumMaría Lázaro
Conferencia impartida el 11 de diciembre de 2013 ante la European Professional Women's Network, en el Centro BBVA de Innovación, sobre cómo utilizar LinkedIn para construir y fortalecer la marca personal. Analizamos qué beneficios proporciona ser activo en Linkedin, cómo optimizar el perfil personal en LinkedIn, cómo reflejar adecuadamente la trayectoria profesional, el valor de la recomendación, cómo utilizar las actualizaciones de perfil, por qué participar en grupos de debate y cómo fortalecer y enriquecer la red de contactos.
Los retos del CMO ante el nuevo ecosistema digitalMaría Lázaro
Retos y desafíos que afronta el director de marketing ante el nuevo ecosistema digital, entre ellos: el aprendizaje continuo, el análisis de datos, la omnicanalidad, el conocimiento del cliente, la evolución de los medios sociales y las nuevas narrativas digitales.
Medios Online y protección de datos: ¿cómo defender y proteger la propia iden...María Lázaro
Conferencia impartida el 15 de marzo de 2013 en la Facultad de Ciencias de la Información de la Universidad Complutense de Madrid, a alumnos del grupo de Consumidores y Usuarios. En ella se abordó, a través de casos prácticos:
- Cómo denunciar una suplantación de identidad en redes sociales: los requisitos que impone cada plataforma y lo que dice la ley.
- El derecho al honor y la propia identidad en medios online.
- Protección de datos.
- Huella digital.
Redes sociales: en fase beta permanenteMaría Lázaro
Intervención en Innova Bilbao, congreso celebrado el 15 y 16 de abril en el Museo Guggenheim de Bilbao y organizado por el diario El Correo. En ella hablé sobre cómo las redes sociales obligan a estar en constante evolución, y los retos que los social media plantean
Marketing failures tells us how even the most brilliant marketers commit mistakes which can turn into major failures for brands. The first deck on marketing failures describes what is sometimes known as the "Biggest Marketing Blunder of All Times". Hard to believe that it comes from one of the best marketers of current time, Coca-Cola. How the introduction of New Coke after abandoning its century-old beverage backfired and what led to that decision are some of the points dicussed.
Redes sociales profesionales: estrategias para pymes y negocios B2BMaría Lázaro
Conferencia impartida en Congreso Web Zaragoza 2016, celebrado del 2 al 5 de junio en Zaragoza. En ella hablé sobre cómo generar comunidad, potenciar la imagen de marca, captar leads y fidelizar a través de redes sociales cuando tu cliente no es el consumidor final
Business environment and analysis of nokiashaunakbajpai
This report contains detailed analysis of Nokia and environmental analysis.
Gives an overall understanding as to how to critically analyse environment.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.