Who would you choose — the person who knows how to wear many hats well, or the person who has mastered a specific skill?

1. Specialists or Generalists
Who will have advantage in 2016?
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Sonia Chugh
Marketing Automation | Demand Generation | Marketing & Sales Operations | ROCKSTAR

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3. Specialists or Generalists
When it comes to determining valuable assets
at work, employees come to mind first. And
then we have to ask, who would bring in
success — the person who knows how to
wear many hats well, or the person who
has mastered a specific skill? For example,
web design and development is one such
niche that demands complete dedication and
in-depth knowledge of the latest tools and
practices.
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4. “There are pros and cons to both specialists and generalists;
the deciding factor is how their skills are utilized.
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5. PROS & CONS…
Specialists
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6. Specialists
Pros & Cons
● A specialist has chosen an area to specialize
in after thorough evaluation and study.
● Not only do they have enough experience to
produce desired deliverables, but they are
also well-equipped to handle future
changes, should they arise.
● Specialists focus on a single area, which can
come with many pros.
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Specialist

7. Specialists Pros & Cons
For instance, SPECIALIST Web Designers know their platform well and can produce the required outcomes. By default,
they have the know-how necessary to deal with any hiccups along the way when it comes to a particular area of expertise. And
from a business perspective, a SPECIALIST WEB DESIGNER, developer, or quality analyst generally seems more marketable and
has greater success selling their services.
However, from an organizational perspective, hiring a SPECIALIST is not always the ideal solution by default. At times,
the work may slow down, or the work in a particular technology may taper off. This is an instance in which a SPECIALIST may
feel the need to draw on other skills, but would not have the variety a GENERALIST does.
Not every organization would prefer to hire a SPECIALIST Web Developer or Database Manager, if only because the
market is too narrow to provide easy compensation. With many specialties at risk of becoming obsolete due to the arrival of
new ones, a SPECIALIST could potentially be seen as less valuable if other skills end up being required for a job.
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8. PROS & CONS…
Generalists
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9. Generalists
Pros & Cons
● Generalists enjoy better chances of success than
specialists because they always have a variety of
services to offer.
● And with new innovations in IT, many
organizations prefer to hire people who can do
more than one thing (and do them with precision).
● This tends to cut costs and ensure that certain
processes will be less time-consuming or
cumbersome.
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Generalist

10. Generalists Pros & Cons
A GENERALIST Web Developer has a wide array of skills — everything from developing a site to performing a
quality check and even coming up with a design template. Keeping this in mind, a GENERALIST may be an easy
sell because their variety of skills don’t always come with the higher price tag of someone who specializes in
one specific area.
The internet has become too complex for someone with limited skills to master, which tends to put GENERALIST
in a better position nowadays.
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11. An important thing to consider when deciding between
a SPECIALIST and a GENERALIST is that the latter
should not be mistaken for someone who lacks skills; in
reality, they have skills that delve into most web-based
needs today. Meanwhile, SPECIALISTS will always have
the upper hand when it comes to getting the job done in
a highly specific area. What matters most is what your
organization is looking for and which of the two can
meet your needs.
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12. Thoughts??
Do share your views...
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13. SoniaSpecialist@gmail.com
@SoniaSpecialist
www.SoniaSpecialist.branded.me
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Thanks for reading…..