This document discusses several topics related to manufacturing, technology trends, and Advantech's position as a market leader. It covers shifts in manufacturing as a percentage of GDP across nations, emerging industries like the Internet of Things, demographic changes, the future of software, green technology, transportation, and communication networks. It emphasizes that Advantech provides complete solutions through components, software, services and partnerships. In the final section, it provides an overview of Advantech as a leading industrial computing company with worldwide employees and sales broken down by product lines.

1. De visie van de IPC
marktleider
Advantech Europe B VB.V.
Rick de Vries
+31(0) 76 523 3112
Rick.devries@Advantech.nl
Subjects
j
ƒ Nations and it’s Manufacturing position
ƒ Internet of Things
– Demographic Evolutions
– End f Software?
E d of S ft ?
– GreenTech as new industry
– Transportation on the move
– Communication networks
ƒ Winning the Business, create the complete solutions
g p
ƒ About Advantech

2. Manufacturing as % of GDP Thailand
China
30%
Indonesia Malaysia South Korea
Serbia Malta Czech
Ukraine Uruguay Israel Singapore
El Salvador Romania Slovak Rep Taiwan
Philippines Argentina Hungary Japan Finland
Costa Rica Croatia Germany
Slovenia
Ireland
20%
Honduras Sri Lanka Mauritius Turkey Belgium Switserland
Lesotho Guatemala Macedonia Mexico Estonia Audtria
Nigcaragua Venezuela Jordan Lithuania Italy Sweden
Cameroen Egypt South Africa Russia Portugal Canada
Senegal Jamaica Brazil Poland Netherlands Spain
Zimbabwe Syria Colombia Chile Greece New Zealand
Georgia Peru Bahrain France Denmark
Saudi Arabia Namibia Latvia UAE US
UK
10%
Mauritania Brunei Ecuador Oman yp
Cyprus Norway
y
Timor-Leste Qatar Panama Luxembourg
Azerbaijan
Algeria Hong Kong
Libya
Kuwait
Factor-Driven Transitional Effeciency-Driven Transitional Innovation-Driven
Nations Nations Nations Nations Nations
Basic Products
B i P d t More Advanced P d t
M Ad d Products Consistently New d Unique
C i t tl N and U i
Compete on Price Greater Effeciency Products
(Source: Booz & Company)
Internet of Things
g
Intelligent Transportation
g p
Building Energy Management
Industrial Monitoring
Smart Homes
Environmental Monitoring
Smart Grids
id

3. Machine & Factory Automation
y
Power & Energy

4. Intelligent Transportation - Infrastructures
g p
Today Components, Tomorrow Solutions
Software Technology Partners in Vertical
Differentiate with Domain SW Modules More
Enter components <> Expand solutions Solutions
Power & Energy
Transportation
Infra
Open
System
y
Software Components
Core
(Glue)
Machine &
Factory

5. Demographic Evolutions
g p
6.897.196.706 people today
286.549 births today
+9 Billion People in 2050
In 2008, 50 % was living in
Urban Areas
By 2030, 5 Billion people will
live in Urban Areas
In 45 years the + 60Y population
will tripple
From 672 Mio in 2005 towards
1.9 Billion in 2050
End of Software as we know it
ƒ Business model changes
– Software as a Service
– Pay as you Use
– Customer specific adaptations
– Industry specific micro solutions
ƒ The decade of Middleware and Apps
– Increase Management & Control of connected devices
g
– Smart apps to help the IoT

6. GreenTech as new industry
y
ƒ Changes from oil and gas towards sustainable energy
sources ( i d tidal, sun, etc)
(wind, tid l t )
– Days to the end of Oil 15.665
– Days to the end of Gaz 61.090
61 090
ƒ The Water Paradigm
e ate a ad g
– Drinkable water shortage
– Flood Control Systems
ƒ Energy supply chain and grid management
– We all become energy suppliers and consumers
– Energy demand is increasing drastically
Transportation on the move
p
ƒ Congestion in cities
– Intelligent Transport Systems
– Alternative Transport Systems
ƒ Next steps in Public transportation
– Faster, More & Better Equiped Trains
– Information, surveillance utilities
– WiFi on Bus, Tram, Train
ƒ From petrol/gasoline cars towards electrical
cars
– Battery Charging Systems
– In-vehicle monitoring systems

7. Communication networks
+ 2.556.450 Mobile Phones sold today
Smart devices connected to the internet Phones TV sets,
internet: Phones, sets
White goods, etc.
Social media stimulate interactions
Twitter, Facebook,…
Cloud computing & Internet 3.0, connecting things
– not just humans
humans.
Convergence of Telecom, Media and Computing
+ 213.957.660.334 eMail Messages send today
Winning the Business, create the
complete solutions
Whole Bunch Selling
Board System SW PARPS I/O & ICOM
Services
On-Site & Extended
CTOS & SIS
Warranty Services
Forecast & Delivery
Global RMA
Management
Support
Solving problems quickly
and professionally
TSC Quality Assurance

8. Partnership
p
About Advantech
Leading Industrial Computing Platform &
Services Company Worldwide
Established in: May 1983
Public Listed in: December 1999
Bloomberg Ticker : 2395 TT MSCI composite
Market Cap : US$ 1,111M
CEO: K.C. Liu
Worldwide Employees: 4,378 ( 1,857 in Taiwan)

9. • DMS - E b dd d M di & S
Embedded Media Smart T h l
Technology

10. 2010 Sales by Product
Industrial
dust a
AMC-DMS
AMC DMS eAutomation
i communication
ES-DMS 7%, +182% 9%, +37% 2%, +37%
11%, +162% Industrial
Networks & HMI & PPC
Communication 6% +58%
14%, +18%
Embedded
System
20%,+46%
20% +46%
EmbCore
12%, +75% eServices &
Advantech Applied computing
Global Services 10%,
10% +115%
7%, +80%
• Keynotes
• Panel Discussion
• Technology Track
• Exhibition
• Webinar
• Eco Partner
• Café Chat
• Biz Matchmaking
Embedded
Embedded Core DMS
System