This document provides guidance to Joe Smith on setting up his web design business in Florida. It discusses the key considerations in choosing a business structure, including management, tax implications, and liability protection. It recommends Joe start as a sole proprietorship doing business as "Web Design Services" for simplicity. As the business grows and hires employees, converting to an S-Corporation is suggested to reduce payroll taxes. Later, if the business becomes very large, dropping the S-election or going public may make sense. The document provides an overview of various business structures and their implications.