1) The document discusses strategies for winning an election, including announcing candidacy, campaign visibility, finding volunteers, targeting voters, and get-out-the-vote efforts. It focuses on targeting swing states like Nevada, Colorado, Ohio, Pennsylvania, and Florida. 2) Microtargeting voters and using shortcuts like cues and negative ads are discussed. Negative ads can backfire if linked to a candidate. 3) The document provides instructions for an in-class project to prepare a video ad for a candidate in a swing state and evaluate different candidate profiles.

1. Good Day! DRAW A LINE SEPARATING TODAY & YESTERDAY 1) Write: Date: 10/29/09 , Topic: Election Strategy 2) On the next line, write “ Opener #35 ” and then: 1) Plot your mood, reflect in 1 sent . 2) Respond to the opener by writing at least 2 sentences about : Your opinions/thoughts OR/AND Questions sparked by the clip OR/AND Summary of the clip OR/AND Other things going on in the news. Announcements: None Intro Music: Untitled

2. Agenda 1) Election Strategy Notes 2) Mock Election Prep What you will be able to do: 1) How do we win an election? Reminder 1) Mock Election: Tuesday, Nov 3 2) Test 3: Block Day, Nov 3-4

3. Review 1) General Election (Nov) : Primary winner from each party (including 3 rd parties) fight. Ppl Vote > Electoral College Votes > Winner 2) Electoral College (EC) (Dec) : Constitutionally created a safety check. Each state legislatures picks ppl to be electors (538). EC electors pledge to vote how state’s voters voted. 3) EC Representation : Each state gets # of electors equal to # US Senators (2) + # of US House members (53) . Total: 100+435+3 for DC=538 4) General Election is Winner Takes All (270): Unlike primaries, general elec is winner takes all . If someone wins plurality (more than others) of the voters, they get ALL that state’s electoral votes .

4. Notes #35a “ Campaign Strategy ” 1) Win a Election Checklist: 1) Announce Candidacy ( File Papers with Reg of Voters + Send Press Release ) 2) Visibility ( Campaign Signs + Mailers/Flyers + Media: Paid Ads, Web/Facebook, Letters to Editor ) 3) Find Volunteers ( Online, Special Interest Groups ) 4) Buy Master Voter List, then Tuning List ( voter list show party registration + # times voted ) 5) Phonebank to Find Out Who Supports You , Undecided , Won’t Support You ( Tuning Voter List ) 6) Until Election Day: Phonebank to Persuade Undecided and Register New Voters (that are supporters) 7) On Election Day: Get Out the Vote (GOTV) your supporters (those on your voter list who support you). Ignore the rest.

7. Notes #35a “ Campaign Strategy ” 1) Swing State Strategy: Poll to find out which states will vote for you or against you no matter what, and ignore them (CA). Focus on swing states. Recent swing states: Nevada Colorado Ohio Pennsylvania Florida

9. 2) Microtarget : Money + Time of Volunteers are Scarce ( copy chart ) Increasing vote by mail means microtarget must start earlier.

10. 3 ) Info Shortcuts : Short on time, voters rely on cues from campaigns and trust ppl to make decisions

11. 4 ) Negative Ads : Neg reduces voter turnout , but works to hurt target. Too neg can backfire if ad sponsored by candidate. 1 st Am protects SIGS ( 527s ) write to launch neg ads with little conseq .

12. Work #35a , Title “ General Project ” a) Leader: Executes the instructions, maintains morale through compliments, maximizes everyone’s contribution, and holds a larger responsibility for the task ( Fills out project sheet, +- 2 EC point ). b) Actor: Acting in the team ad. c) Debater: Debates in the class debate on Friday. d) Logistics: Handles materials/tech, pick up, and clean up. Guides group research and ensures the task done educationally/factually. Task: Prepare to promote your candidate in a swing state Work Product: Video ad of your candidate for that state Individually (after everyone is done with the project) 1) Read+summarize here your candidate profile+state docs During the presentations: 2) Decide which candidate you’ll vote for if from that state Leader Pick Up: Envelope (begin filling out) Logistics Pick Up: Research Sheet 1-5: NV, 2-7: Ohio, 3-8: FL, 4-9: N Carol, 6: CA (GOP)

13. BOOK SHELVES CHIANG’S DESK 1 5 4 6 10 28 37 PURPLE: FILTERS TV 7 38 SIDE WHITE BOARD DOOR 12 9 11 25 2 19 24 20 21 26 33 3 29 34 22 36 27 31 32 30 35 23 18 17 YELLOW: DEBATERS M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F M T W T F FILE CABINETS 14 13 15 16 M T W T F M T W T F M T W T F M T W T F 8 M T W T F LCD 38 M T W T F 37 M T W T F 39 M T W T F

14. Mr. Chiang’s 7 Speech Tips 1) 3 Part: Opening > Argument > Closing 2) Think of your audience and use local examples 3) Stories are remembered 4) Cite authoritative evidence 5) Call audience to action 6) Repetition, pauses, tone 7) Speak slowly and make eye contact (or try looking over heads) Last, the majority of speech is body language, not words.

15. Kerry: 252, Bush: 286, Ohio: 20

16. Work #35b , Title “ Video: Kerry/Bush 2004 ” 1) Copy Source Title: So Goes the Nation (Ohio) 2…) Discuss questions on the board with a partner. Summarize your discussion ( include their name at the end ). Remember participation points are deducted if off task. 5 Reading/Film Qs Come From These Work Sections

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19. Review 1) Win Party’s Nomination in the Primary Elections ( Jan-June ) 2) Campaign for General Election ( June-Nov ) 4) Voters on Election Day Vote ( Nov ) 5) Electors of the Electoral College Meet to Vote, 270/538 Needed ( Dec ) 6) Winner Takes Oath at Inauguration ( Jan ) 7) Campaign for Reelection ( Jan ) Each election begins earlier, making it more costly. Increasing significance of campaign donors.

20. Homework: 1) Work on Mock Election roles from Handout #2 ( 100 points ) Mock Election To Do: 1) Complete roles by Friday 2) Spread the word Workbook Check: If your name is called, drop off your workbook with Mr. Chiang ( if requested, points lost if your workbook is not turned in )