This document discusses several brands that performed well in India in 2010 across various industries such as automobiles, two-wheelers, telecom, electronics, food, and fashion. It provides sales numbers and market share information for top brands in categories like cars, SUVs, motorcycles, mobile phones, DTH providers, laptops, food, and clothing. Many brands increased their sales, launched new products, or gained market leadership positions in India during 2010.

1. 100 BRANDS THAT
ROCKED INDIA in 2010
SUBMITTED TO GROUP MEMBERS:
Prof. B.K.KUMARs 1. Irfan Ajani - FPB1012/034
2. Vishnu U - FPB1012/088
SUBJECT : MARKETING
SECTION :B
TRIMESTER : II
1
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2. AUTOMOBILE INDUSTRY
• In 2010 car sales jumped by over 29 percent to 1.48 lakh
units Market Share 201
16%
4%
4%
Passenger Vehicle
Commercial Vehicle
Three wheelers
Two wheelers
76%
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3. SUV
 While 70% of cars sold in India are small cars
 The utility vehicles segment has grown 21% in the first half of the fiscal.
 Car makers sold 154,500 SUVs in April-September, compared with 127,400 units a year ago
On Demand
• Niche segment
• Demand excess supply
• 7000 undelivered bookings as of september
Audi Q7
• Market leader in its segment
• Increase the sales from 2009
• Price Rs 60lakh
3

4. COMPACT SEGMENT ( 2.5 – 4.5 LAKH )
Volkswagen Polo
•Hatchback
• High demand
and full for
next 6 months
4

5. D-SEGMENT (6 LAKH ONWARDS )
Honda City
•Market leader
• 25000 units
in 6 months
Chevrolet Cruze
•Challenger
• Technically
advanced
Mercedes E-Clas
•80% growth
• 371 units
• High brand
value
5

6. TWO WHEELER INDUSTRY
6

7. Which promises your
Tyres Industry wheel will never slips
in the wettest region
renewed focus on Pulsar
& Karizma which is
zooming around India
with it new offering
zapper
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8. Mobile Industry
INQ bundled with Karbon Blackberry Bold 2
After going
Aircel and change company give the tough
down in the
the rule of the make competition to
mobile they
game easy for Nokia and rocked
came with the
new android- common in a short span.
based Xperia man to
have a
multimed
ia set
8

9. Telecom service sector & Mobile store
Surprise Started
winner of 3G with 1
for 13 circles second
plan
Sell
cheapest
mobile in
India.
Gives
discount
3rd CDMA operator in in mobiles
India And also in the
business of data card
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10. DTH (Direct to Home)
Back by his advertisement prowess Airtel
Introduce India to the DTH world now ruling in metros
First mover advantage
Remain at no.1 position
10

11. Can convert
In build set up
2D image into
box. with only
3D.
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12. Electronic Device
LG
is a
market
leader.
Now it is
focusing Voltas
on introduces
lifestyle 50 new
product models
which gives
large variety
to customer
Canon
Introduced
15 new
variety of
product. It
gives
Hitachi introduces
complete
the new
solution of
technology of A.c.
office.
which help to
increase sales by
30%
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13. Laptops
Nikon is the
strongest
brand. His like
coolpix S&P
series focus on
Sony Vaio E- series style &
is package of style, performance
performance and
high –tech
multimedia was an
instant hit in the
country
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14. Brand person
Rahul Gandhi Ranbir Kapoor Sachin Tendulkar
14

15. Brand Person
Karenna Kapoor Saina nehwal 15

16. FAST MOVERS
Kallogg’s Manforce
Chloromint •Preferred •Ice
Became hot break fast breaker
favorite from • Popular in Vaseline
its marketing mothers •Revamped
the product
• Piomneers in
skincare
lotions
8pm
whisky
Top
selling
brand
16

17. Volini Neutrogena
Top mind Targeted
recall women in
product metros
Cocoberry
Differentiated
desserts and
Cadbury Silk
ice cream
Launched
differentiating
products
Fiama Di Wills
Positioned as a
blend of science
& nature
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18. Kissan Amaze
Brainfood
•100%
Vegetarian
•Launched with four
year research
Mentos
• Introduced in
netherland in 1950
• continuous to
make waves
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19. Bingo
• Whacky ads
Fast Track
• Middle class
segment Reebok Easy Tone
• Niche
• Apple bottom to
female
Kajaria Tiles
• Largest player
• First 3d ad
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20. Nerolac
• Eco make over
Ulysse Nardin
• Watch of the year
• Niche among
luxury giants
Omega
• World leader
• Hit in coomonwealth
games
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21. Asian Paints
• CRM
• Online Choice
Tag Heuer
• Top 3
• Doubled outlet
Mont Blac
• New entrant
Louis Vuitton
• French brand
• New
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22. Ed Hardy
• Frafrance to
footwear
• Niche for woman
Style Spa
• Pioneer in modern
furniture
Numero Uno
• Challenger to
Levi’s & Lee
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23. Nakshatra
• Leader
Raymond
• Leading suit brand
• Middle & Upper
middle class
Color plus
• Premium casual
• Segmented in
yongsters
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24. Fevicol
• Leader
• Creative ad
Ray Ban
Havells
• Benchmark for
• 10 verticals
luxury sunglass
• 300% price
appreciation
Fab India
• Fast growing
• Dubai & rome
• 50year old
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25. JK Lakshmi
• Rs 18 billion
investment iBiBo
• 35% net profit • Desi alternative to
• 14% increase in orkut & facebook
sale • 4million user
• Largest in India
Safe Express
• Largest logistic
service provider in
india
ONGC
• Lead in power 100
list
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26. Max New York Life
State Bank Of India
• Follower
• Leader
• Education of
• Global banking
children
500 list
HSBC • Brand value
• Challenger $4.55billion
• Hi -tech
L.I.C
• Leader
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