100 мобильных продуктов за год: большие поражения и небольшие победы
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В рамках мастер-класса в TechGarden рассказал о подходе, благодаря которому за последние 14 месяцев мы запустили более 100 мобильных продуктов, что происходит за занавесом (как выбираются идеи, как создается дизайн экранов интерфейса, как подбирается функционал для каждой из версии для борьбы с перфекционизмом и быстрого запуска, как происходит публикация в App Store/Google Play и эффективный запуск), какие продукты являются наиболее успешными и почему (таких меньшинство), какие продукты “не полетели” несмотря на наши планы (таких большинство) и каковы наши планы на будущее.
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100 мобильных продуктов за год: большие поражения и небольшие победы
- 1. За занавесом создания и запуска 100+ мобильных продуктов за 1 год
- 8. Worldwide smartphone sales per year (millions)
- 9. 2015
- 11. 2016
- 13. 2015
- 15. 2016
- 17. • Which communities / userbases / customer bases do you have access to? Leave an info about your team: http://bit.ly/n17r-teams • Write the STORY on FB/VK/Instagram on what mobile app you’re planning to build over the course of the next 6 weeks • Leave a review to Kanji Ninja in the App Store: http://bit.ly/get-kanji- ninja • Read ‘Startup Playbook’ by Sam Altman: http:// playbook.samaltman.com • Read ‘Do Things That Don’t Scale’: http://paulgraham.com/ds.html • Watch ‘How we put Facebook on the path to 1 billion users’ (Chamath Palihapitiya): https://www.youtube.com/watch? v=raIUQP71SBU • Read ‘Startup = Growth’: http://www.paulgraham.com/growth.html • Read ‘The Press is a Tool’ by Alexia Tsotsis: https:// www.dropbox.com/s/cit2axfhdsqbr5q/ThePressIsATool.pdf?dl=0
- 18. YC motto: Make something people want
- 19. Not everyone should start a company, not every idea needs funding.
- 20. The most common scenario: 1) you have an idea; 2) you build the app; 3) you force the market to use it; 4) no one needs it
- 21. Figure out the distribution before even starting to build the app
- 22. Let’s look at App Store / Google Play top charts
- 25. The app doesn’t need to be perfect. Especially if it solves a real need.
- 26. Easy win: let’s make the first app for the local KZ market.
- 27. Let’s launch v1 in 1-2 weeks
- 28. Which features to include (! to include) in v1?
- 29. ‘If you’re not embarrassed by your first version, you launched too late’. -Reid Hoffman
- 34. *They didn’t succeed because of that.
- 35. Behind the scenes of building and launching the app.
- 36. Tools: xCode/Android Studio, Trello, Slack, etc.
- 37. trello.com
- 38. slack.com
- 39. Xcode: building iPhone apps
- 40. Android Studio: building Android apps
- 42. Kelin - анонимная социальная сеть для женщин, энциклопедия женской красоты и здоровья (188,500 пользователей, 520,000 секретов, iOS/ Android): http://bit.ly/get-kelin
- 43. Презентация Дидары Пернебаевой 4 августа 2015 года
- 44. Kelin Самое необходимое приложение для будущих и настоящих невесток
- 45. • Традиции • Сложность адаптации
- 49. Дидара Пернебаева Nazarbayev University Nottingham University
- 51. • Бесплатное приложение • Комиссия с проданных свадебных одежд Бизнес модель:
- 52. • Девушки от 18 – 35 лет • 164,000 браков (2014) Аудитория:
- 53. • 10,000 + пользователей • Весь Казахстан • СНГ/Ближний Восток Планы:
- 54. @the_kelin
- 63. Drawing an icon
- 64. When you don’t have time
- 66. When you want to get original
- 68. Coming up with the title
- 69. There’s a title for machines
- 70. Persimmon - positive thinking affirmations, life goals setting, personal development & productivity journal
- 71. There’s a title for humans
- 72. Persimmon - the magical way to reach unlikely goals
- 73. Is there a way to do both?
- 74. • Kanji Ninja - Learn Japanese Characters for Free • Syntle - learn programming syntax in Python, Swift, Objective-C, git, shell • Being Beethoven - habit tracker - daily routines of world’s top performers • Zero Willpower - antisocial app to block distracting websites • Kelin - анонимный женский чат - бесплатное приложение для женщин • DoctorStars - борьба умов - бесплатная игра для любителей медицины и биологии
- 75. Description
- 77. What’s New?
- 78. Bad
- 80. Good
- 82. Great
- 84. Tell your story. Even in such a small thing as ‘What’s New’.
- 85. Kanji Ninja - The Most Fun Way to Learn Japanese Characters - http://bit.ly/get-kanji-ninja
- 95. Do things that don’t scale - Stripe
- 96. Do things that don’t scale - Kanji Ninja
- 100. Being Beethoven - ежедневные ритуалы великих людей: http://bit.ly/being-beethoven
- 102. Zero Willpower - блокировка отвлекающих сайтов: http://bit.ly/get-zero-willpower
- 105. DoctorStars - “борьба умов” для любителей медицины и биологии: http://bit.ly/get-doctor-stars
- 108. Persimmon - достижение целей в 7 сферах через аффирмации и ежедневные шаги: http://bit.ly/get- persimmon
- 145. “All knowledge is ultimately self-knowledge”. -Bruce Lee
- 148. 1) Освоить один язык программирования. К примеру: JavaScript или Python. https://www.codecademy.com/learn/ javascript
- 149. 2) Приступить к освоению Swift: • iTunes U. Paul Hegarty (Stanford). Developing iOS8 Apps with Swift. • The Swift Programming Language by Apple. • raywenderlich.com.
- 150. 3) Освоить Sketch для создания интерфейсов: http://designcode.io
- 152. 4) Освоить маркетинг для мобильных приложений: https://appbot.co/books/ secrets_of_the_app_store
- 154. Книги • Originals, Adam Grant • High Output Management, Andy Grove • The Hard Thing about Hard Things, Ben Horowitz • Money - Master the Game, Tony Robbins • Zero To One, Peter Thiel • Rework, Jason Fried & DHH • Peopleware, Tom DeMarco & Timothy Lister • Creativity, Inc., Ed Catmull • How Google Works, Eric Schmidt & Jonathan Rosenberg • The Lean Startup, Eric Ries • Delivering Happiness, Tony Hsieh • The Innovator’s Dilemma, Clayton Christensen • So Good They Can’t Ignore You, Cal Newport • Mastery, Robert Greene
- 165. Need more ideas?
- 167. http://requestsforstartups.com - entrepreneurial ideas & perspectives by investors, operators, and influencers.
- 169. The last trap you might fall into after school is "getting ready." Don't get me wrong: learning is your top priority, but now the fastest way to learn is by doing. If you have a dream, you can spend a lifetime studying and planning and getting ready for it. What you should be doing is getting started.
- 170. It took me a while to get it, but the hardest-working people don't work hard because they're disciplined. They work hard because working on an exciting problem is fun. So after today, it's not about pushing yourself; it's about finding your tennis ball, the thing that pulls you. It might take a while, but until you find it, keep listening for that little voice.
- 171. Bill Gates's first company made software for traffic lights. Steve Jobs's first company made plastic whistles that let you make free phone calls. Both failed, but it's hard to imagine they were too upset about it. That's my favorite thing that changes today. You no longer carry around a number indicating the sum of all your mistakes. From now on, failure doesn't matter: you only have to be right once.