10 years of Open Access
    at BioMed Central

       Matthew Cockerill
Managing Director, BioMed Central
Technology changes business models
What is fundamentally different
about the Open Access publishing
        business model?
Traditional research publishing


 The research community
  transfers the rights to the
  research to the publisher
 The publisher covers costs
  by selling access to the
  content
Open Access research publishing


 No barriers to access
 No exclusive rights
 Publisher receives payment for
  the service of publication
About BioMed Central

 Largest publisher of peer-reviewed open
  access journals
 Launched first open access journal in 2000
 Now publishes 199 OA titles
 >50,000 peer-reviewed OA articles published
 All research articles published under Creative
  Commons licence
 Costs covered by 'article processing charge'
  (APC)
Three key types of journal
 BMC-series (~60 titles)
   –   Largely in-house editorial process
   –   Systematic coverage of all areas of biology and medicine
   –   Aims to publish all scientifically sound research
   –   BMC Biology and BMC Medicine highlight top research
   –   BMC Research Notes publishes incremental results, datasets etc.
 Independent journals (~135 titles)
   –   External Editors-in-Chief
   –   External editorial process (with option of in-house support)
   –   Some are broad, some focus on a specific niche
   –   Often society-affiliated
 Hybrid journals (~6 titles)
   – In-house editorial process
   – Commissioned content available to subscribers
   – All research open access
BioMed Central revenue streams

 Publication fees
  – From authors
  – From meeting organizers
  – From sponsoring organizations
 Subscription content (e.g. reviews)
 Services (e.g. Open Repository)
 Advertising / sponsorship
OA Publication Fees
Putting Open Access fees into
            perspective

Top-down and bottom-up analyses
come to similar conclusion
Average publisher revenue per STM
article, under the traditional
subscription-based model, is around
£3000 ($4700)
What do OA publication fees cover?

 Open access publishing has most of the
  same costs as the traditional system:
  –   Editorial
  –   Technical
  –   Production
  –   Customer services
  –   Marketing (e.g. conference attendance)
OA publication fees ($US)

   BioMed Central              $915-$2265
   Public Library of Science   $1300-$2850
   Company of Biologists       $2560
   Oxford University Press     $3000
   Royal Society               $2550-$4420
   Springer                    $3000
   Taylor & Francis            $3250
   Wiley                       $3000
How do OA publication fees get paid?

 Authors may pay out of grant funds
 Some funders provide dedicated funds
  for open access publishing costs
 Institutions may cover costs centrally
  (via open access funds and/or
  membership arrangements with OA
  publishers)
 Some journals are run by organizations
  which cover costs themselves
BioMed Central membership

 Prepay membership
  – Institution pays funds into a deposit account
  – Article Processing Charge is covered by funds from
    account
  – Discount depending on deposit amount
  – Author does not have to pay
  – Simplified administration/reporting
 Supporter membership
  – Institutions pay a flat fee
  – Authors pay a discounted Article Processing Charge
How are BioMed Central articles
                   paid for?
100%




80%



                                                                                                                                                                                                                                                          Discretionary waivers
60%                                                                                                                                                                                                                                                       Low income country waiver
                                                                                                                                                                                                                                                          Promotional waiver
                                                                                                                                                                                                                                                          Full/prepay member
                                                                                                                                                                                                                                                          Individual APC (supporter)
40%
                                                                                                                                                                                                                                                          Individual APC (standard)



20%




 0%
                         May-05




                                                                               May-06




                                                                                                                                     May-07




                                                                                                                                                                                           May-08




                                                                                                                                                                                                                                                 May-09
                                                    Nov-05




                                                                                                          Nov-06


                                                                                                                            Mar-07




                                                                                                                                                                Nov-07


                                                                                                                                                                                  Mar-08




                                                                                                                                                                                                                                        Mar-09
                Mar-05




                                                                      Mar-06




                                                                                                                                                                                                                      Nov-08
                                                                                                                                              Jul-07




                                                                                                                                                                                                    Jul-08
       Jan-05




                                  Jul-05




                                                             Jan-06




                                                                                        Jul-06




                                                                                                                   Jan-07




                                                                                                                                                                         Jan-08




                                                                                                                                                                                                                               Jan-09
                                                                                                 Sep-06




                                                                                                                                                       Sep-07




                                                                                                                                                                                                             Sep-08
                                           Sep-05
Not all publication fees come
               from authors
 Author’s pay
  publication
  fee for
  research
  articles
 DFG funding
  covers cost of
  additional
  articles
Some BioMed Central journals with
          no author fees
Chinese Medicine
Chiropractic & Osteopathy
Italian Journal of Pediatrics
Journal of Biomedical Science
Journal of Brachial Plexus and Peripheral Nerve Injury
Journal of Orthopaedic Surgery and Research
Journal of the International AIDS Society
Scandinavian Journal of Trauma, Resuscitation and
Emergency Medicine
Sports Medicine, Arthroscopy, Rehabilitation, Therapy &
Technology
Making peer review more efficient
Peer review cascade
                  High
                  rejection rate




                  Moderate
                  rejection rate



                  Low
                  rejection rate
Advantages of peer review cascade

 Avoids delays for authors
 Avoids saddling academics with
  repeated peer review of less interesting
  papers
 Separates question of soundness of
  research from level of interest
  – Soundness determines whether to publish
  – Interest determines where to publish
Increasingly widespread model


   PLoS
   Nature
   Cell
   Neuroscience Peer
    Review Consortium
BioMed Central journal’s with
    additional subscription content




And soon…
Examples of additional services




 A hosted digital
  repository solution
 Integration ensures
  articles published in
  OA journals can
  easily be included
Advertising

 Common question from would-be
  journal editors:
  “Can we support a journal entirely
  with advertising?”
 Unlikely - advertising is small
  fraction of revenue for BioMed
  Central journals
Institutions, funders and open access

 Mandatory OA-deposit policies
  from research funders
 E.g. NIH, HHMI, UK PMC funder group
 Institutional OA-deposit mandates
 E.g. Harvard, MIT, UCL
 Central institutional open access
  funds
 E.g. Nottingham, Newcastle, Calgary, Berkeley
Growth of BioMed Central
Growth in quarterly manuscipt
          submissions
7000


6000



5000

                        Science Now
4000                    Genome Biology
                        Independent Journals
3000                    BMC Research Notes
                        BMC series

2000



1000


     0
 O 0

 Ap 0

 O 1

 Ap 1

 O 2

 Ap 2

 O 3

 Ap 3

 O 4

 Ap 4

 O 5

 Ap 5

 O 6

 Ap 6

 O 7

 Ap 7


       8
 O 8
   r-0



   r-0

     -0



     -0
   r-0



   r-0

     -0



     -0




   r-0

     -0



     -0
     -0




   r-0




     -0




   r-0



   r-0

     -0




   r-0
  ct



  ct



  ct




  ct



  ct




  ct



  ct
  ct




  ct
Ap
Which have been Biomed Central’s
          most rapidly growing journals
          BMC Genomics                                                                                               BMC Evolutionary
1000                                                                                                                     Biology
 900
 800
                                                                                                        600
 700
 600                                                                                                    500
 500                                                                                                    400
 400
                                                                                                        300
 300
 200                                                          Malaria Journal                           200
 100                                                                                                    100
   0
                                                 350                                                      0
       2001 2002 2003 2004 2005 2006 2007
                                                 300                                                              2000 2001 2002 2003 2004 2005 2006 2007

                                                 250

          Genome Biology                         200
                                                 150                                                                BMC Developmental
1000                                             100                                                                     Biology
800                                               50
                                                                                                         250
                                                  0
600
                                                       2001   2002   2003   2004   2005   2006   2007    200
400                                                                                                      150

200                                                                                                      100

  0                                                                                                       50
       2002   2003   2004   2005   2006   2007                                                                0
                                                                                                                   2001   2002 2003   2004 2005   2006   2007
What do these journals have in
          common?
Official Impact Factors
BioMed Central journals with official
Thomson Reuters/ISI impact factors

     No. of journals
          with
      Impact Factor
          60


          50


          40


          30


          20


          10


           0
                2000   2001   2002   2003   2004   2005   2006   2007   2008   2009
‘New journals’ vs
‘Transfer journals’
BioMed Central proved the OA model
    with new journal launches
The success of the model has led to
 more and more journal transfers
Open Access publishing,
     then and now…

2000              2009




                            And more…
A new industry association
Goals of OASPA

 Represents Open Access publishers
 Agree common definition of Open Access
 Establish and enforce good standards of
  editorial and business practices amongst
  members
 Identify guidelines and best practices for
  publishers and institutions in managing
  payment of publication fees
Springer’s acquisition
  of BioMed Central




          +
Springer acquisition FAQs
 Will BioMed Central’s policy of open access to all
  research continue?
  Yes – this was an obligatory condition for the deal to gain
  approval by BioMed Central’s Board of Trustees
 Is BioMed Central profitable?
  Springer bought BioMed Central because it is a healthy
  publishing business, in a growing sector of the market
 Will BioMed Central APCs be increased to Springer
  Open Choice levels?
  There are no plans to change BioMed Central’s APC
  pricing policy as a result of the deal
What does the acquisition mean for
        BioMed Central?

 BioMed Central remains an autonomous
  operating unit within Springer
 Springer’s global infrastructure and market
  presence is helping BioMed Central to
  expand its activities
 Springer has a wealth of experience in
  society publishing
 As part of Springer, BioMed Central is
  ideally placed to publish open access
  society journals

10 years of open access at BioMed Central

  • 1.
    10 years ofOpen Access at BioMed Central Matthew Cockerill Managing Director, BioMed Central
  • 2.
  • 3.
    What is fundamentallydifferent about the Open Access publishing business model?
  • 4.
    Traditional research publishing The research community transfers the rights to the research to the publisher  The publisher covers costs by selling access to the content
  • 5.
    Open Access researchpublishing  No barriers to access  No exclusive rights  Publisher receives payment for the service of publication
  • 6.
    About BioMed Central Largest publisher of peer-reviewed open access journals  Launched first open access journal in 2000  Now publishes 199 OA titles  >50,000 peer-reviewed OA articles published  All research articles published under Creative Commons licence  Costs covered by 'article processing charge' (APC)
  • 7.
    Three key typesof journal  BMC-series (~60 titles) – Largely in-house editorial process – Systematic coverage of all areas of biology and medicine – Aims to publish all scientifically sound research – BMC Biology and BMC Medicine highlight top research – BMC Research Notes publishes incremental results, datasets etc.  Independent journals (~135 titles) – External Editors-in-Chief – External editorial process (with option of in-house support) – Some are broad, some focus on a specific niche – Often society-affiliated  Hybrid journals (~6 titles) – In-house editorial process – Commissioned content available to subscribers – All research open access
  • 8.
    BioMed Central revenuestreams  Publication fees – From authors – From meeting organizers – From sponsoring organizations  Subscription content (e.g. reviews)  Services (e.g. Open Repository)  Advertising / sponsorship
  • 9.
  • 10.
    Putting Open Accessfees into perspective Top-down and bottom-up analyses come to similar conclusion Average publisher revenue per STM article, under the traditional subscription-based model, is around £3000 ($4700)
  • 11.
    What do OApublication fees cover?  Open access publishing has most of the same costs as the traditional system: – Editorial – Technical – Production – Customer services – Marketing (e.g. conference attendance)
  • 12.
    OA publication fees($US)  BioMed Central $915-$2265  Public Library of Science $1300-$2850  Company of Biologists $2560  Oxford University Press $3000  Royal Society $2550-$4420  Springer $3000  Taylor & Francis $3250  Wiley $3000
  • 13.
    How do OApublication fees get paid?  Authors may pay out of grant funds  Some funders provide dedicated funds for open access publishing costs  Institutions may cover costs centrally (via open access funds and/or membership arrangements with OA publishers)  Some journals are run by organizations which cover costs themselves
  • 14.
    BioMed Central membership Prepay membership – Institution pays funds into a deposit account – Article Processing Charge is covered by funds from account – Discount depending on deposit amount – Author does not have to pay – Simplified administration/reporting  Supporter membership – Institutions pay a flat fee – Authors pay a discounted Article Processing Charge
  • 15.
    How are BioMedCentral articles paid for? 100% 80% Discretionary waivers 60% Low income country waiver Promotional waiver Full/prepay member Individual APC (supporter) 40% Individual APC (standard) 20% 0% May-05 May-06 May-07 May-08 May-09 Nov-05 Nov-06 Mar-07 Nov-07 Mar-08 Mar-09 Mar-05 Mar-06 Nov-08 Jul-07 Jul-08 Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jan-08 Jan-09 Sep-06 Sep-07 Sep-08 Sep-05
  • 16.
    Not all publicationfees come from authors  Author’s pay publication fee for research articles  DFG funding covers cost of additional articles
  • 17.
    Some BioMed Centraljournals with no author fees Chinese Medicine Chiropractic & Osteopathy Italian Journal of Pediatrics Journal of Biomedical Science Journal of Brachial Plexus and Peripheral Nerve Injury Journal of Orthopaedic Surgery and Research Journal of the International AIDS Society Scandinavian Journal of Trauma, Resuscitation and Emergency Medicine Sports Medicine, Arthroscopy, Rehabilitation, Therapy & Technology
  • 18.
    Making peer reviewmore efficient
  • 19.
    Peer review cascade High rejection rate Moderate rejection rate Low rejection rate
  • 20.
    Advantages of peerreview cascade  Avoids delays for authors  Avoids saddling academics with repeated peer review of less interesting papers  Separates question of soundness of research from level of interest – Soundness determines whether to publish – Interest determines where to publish
  • 21.
    Increasingly widespread model  PLoS  Nature  Cell  Neuroscience Peer Review Consortium
  • 22.
    BioMed Central journal’swith additional subscription content And soon…
  • 23.
    Examples of additionalservices  A hosted digital repository solution  Integration ensures articles published in OA journals can easily be included
  • 24.
    Advertising  Common questionfrom would-be journal editors: “Can we support a journal entirely with advertising?”  Unlikely - advertising is small fraction of revenue for BioMed Central journals
  • 25.
    Institutions, funders andopen access  Mandatory OA-deposit policies from research funders E.g. NIH, HHMI, UK PMC funder group  Institutional OA-deposit mandates E.g. Harvard, MIT, UCL  Central institutional open access funds E.g. Nottingham, Newcastle, Calgary, Berkeley
  • 26.
  • 27.
    Growth in quarterlymanuscipt submissions 7000 6000 5000 Science Now 4000 Genome Biology Independent Journals 3000 BMC Research Notes BMC series 2000 1000 0 O 0 Ap 0 O 1 Ap 1 O 2 Ap 2 O 3 Ap 3 O 4 Ap 4 O 5 Ap 5 O 6 Ap 6 O 7 Ap 7 8 O 8 r-0 r-0 -0 -0 r-0 r-0 -0 -0 r-0 -0 -0 -0 r-0 -0 r-0 r-0 -0 r-0 ct ct ct ct ct ct ct ct ct Ap
  • 28.
    Which have beenBiomed Central’s most rapidly growing journals BMC Genomics BMC Evolutionary 1000 Biology 900 800 600 700 600 500 500 400 400 300 300 200 Malaria Journal 200 100 100 0 350 0 2001 2002 2003 2004 2005 2006 2007 300 2000 2001 2002 2003 2004 2005 2006 2007 250 Genome Biology 200 150 BMC Developmental 1000 100 Biology 800 50 250 0 600 2001 2002 2003 2004 2005 2006 2007 200 400 150 200 100 0 50 2002 2003 2004 2005 2006 2007 0 2001 2002 2003 2004 2005 2006 2007
  • 29.
    What do thesejournals have in common?
  • 30.
  • 31.
    BioMed Central journalswith official Thomson Reuters/ISI impact factors No. of journals with Impact Factor 60 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
  • 32.
  • 33.
    BioMed Central provedthe OA model with new journal launches
  • 34.
    The success ofthe model has led to more and more journal transfers
  • 35.
    Open Access publishing, then and now… 2000 2009 And more…
  • 36.
    A new industryassociation
  • 37.
    Goals of OASPA Represents Open Access publishers  Agree common definition of Open Access  Establish and enforce good standards of editorial and business practices amongst members  Identify guidelines and best practices for publishers and institutions in managing payment of publication fees
  • 38.
    Springer’s acquisition of BioMed Central +
  • 39.
    Springer acquisition FAQs Will BioMed Central’s policy of open access to all research continue? Yes – this was an obligatory condition for the deal to gain approval by BioMed Central’s Board of Trustees  Is BioMed Central profitable? Springer bought BioMed Central because it is a healthy publishing business, in a growing sector of the market  Will BioMed Central APCs be increased to Springer Open Choice levels? There are no plans to change BioMed Central’s APC pricing policy as a result of the deal
  • 40.
    What does theacquisition mean for BioMed Central?  BioMed Central remains an autonomous operating unit within Springer  Springer’s global infrastructure and market presence is helping BioMed Central to expand its activities  Springer has a wealth of experience in society publishing  As part of Springer, BioMed Central is ideally placed to publish open access society journals