10 x your hubspot output time hackers guide to efficiency and effectiveness v1.3
•Download as PPTX, PDF•
4 likes•572 views
Are you a digital inbound marketer looking for new ways to be effective? Check out this fresh approach to getting the most out of your inbound campaigns. Presented recently at the APAC portion of Hubspot's #INBOUND2015, Matt Kesby CEO of GO-VA.com.au. GO-VA.com.au helps businesses and marketing agencies to scale though outsourcing to our team in Cebu, Philippines.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to 10 x your hubspot output time hackers guide to efficiency and effectiveness v1.3
Similar to 10 x your hubspot output time hackers guide to efficiency and effectiveness v1.3 (20)
Recently uploaded
Recently uploaded (20)
10 x your hubspot output time hackers guide to efficiency and effectiveness v1.3
- 1. 10X Your HUBSPOT OUTPUT A Life Hacker’s Guide to Efficiency
- 2. HACKER Definition: A tool or technique that makes some aspect of one's life easier or more efficient LIFE
- 7. HIGHLY LEVERAGED TEAMS OF GREAT PEOPLE, PLUS SYSTEMS, TOOLS, PROCESS
- 10. ISTHEREIS
- 12. 803842
- 13. SUNDAYS
- 16. L1 High Lifetime L2 High $$$ L3 Low $ L4 zero -ve Exercise, Health, Education, Building relationships Ringing the cash register, talking to a customer, making a sale, marketing strategy, developing processes/procedures, editing, strategic planning, campaign design, editing, final quality assurance Admin in nature, busy work, organising, repeatable process activities, customer service, marketing execution, building out a workflow, setting up scheduled posts, building landing pages, refreshing copy… Travel time to meetings, Rework, Office distractions, Surfing the internet, Gossiping, worrying, procrastinating, unimportant meetings, meetings without agendas, needless interruptions, low priority emails, other people’s minor issues… Workforce Productivity Pyramid Inbound Manager `$54/hrglassdoor 2015, with on-costs
- 17. L1 High Lifetime L2 High $$$ L3 Low $ L4 zero -ve Exercise, Health, Education, Building relationships 20% 30% 50% Workforce Productivity Pyramid Inbound Manager `$108/hr when productive glassdoor 2015, with on-costs
- 19. Modern Marketer • Hubspot • Salesforce • Linkedin • Facebook • Twitter • Pinterest • Youtube • Vimeo • Adobe Photoshop • Adobe Premier • Adobe illustrator • Autopilot for Linkedin • Workflow Max • Canva • BingMail • Lob • Look at integration options from Zapier • WorkflowMax • Zero
- 20. OPTION OVERWHELM
- 21. WE BE CLEVER US HUMANS WE HUNT IN PACKS SMART ONES FISH WITH NETS….on trawlers
- 23. The Team
- 24. OPTION OVERWHELM
- 26. WHATISTHEANSWER?
- 29. 1 2 3 4 5 6 7 8 9 COUNT THE NUMBERS EXERCISE This is a Framework.
- 30. 1 2 3 4 5 6 7 8 9 COUNT THE NUMBERS EXERCISE There is an order and sequence to achieve these skills
- 32. L1 High Lifetime L2 High $$$ L3 Low $ L4 zero -ve Exercise, Health, Education, Building relationships 20% 30% 50% ACTION AUTOMATE DELEGATE DISCARD
- 33. L1 High Lifetime L2 High $$$ L3 Low $ L4 zero -ve Exercise, Health, Education, Building relationships 60% 25% 15% ACTION AUTOMATE DELEGATE DISCARD
- 34. 1. Picture 2. Product 3. Process
- 35. 1. Picture What it is you are about to create.
- 37. Return On Effort x x x x x x = = = = = = 0 1 4 9 16 25 Time Saver Repeatable
- 38. Want these icons to use in lucidchart? DOWNLOAD at go-va.com/10xh 15 Hack 01
- 39. Hack 02 Pen + Paper + iPhone Video 8 DELEGATE 1 HR Saved Per week
- 41. Hack 04 Capture Meetings with LiveScribe Pen 10 AUTOMATE DELEGATE Send as an audio embedded PDF example bit.ly/go-va-pencast 3 HRS Saved Per week
- 42. Hack 05 Record Meetings withZoom.us 20 AUTOMATE DELEGATE 10 HRS Saved Per week, just in travel time
- 43. 2. Product Repeat for reward.
- 44. Engineered to Order Vs Runners & Repeaters
- 45. Strategy Session Buyers Persona Keyword Research CTA – eBook/Report CTA - eBook Online Calculator DOWNLOAD at go-va.com/10xh Printed Book Linkedin Profile Autopilot for Linkedin Linkedin Groups Linkedin Inmail Linkedin Connections Linked Posts Linkedin Updates Twitter Fan Base Tweet Schedule Meme’s List building Researching Data Verification Workflow set up Email Copy Webpage Copy Retargetting
- 46. 3. Process under
- 47. EVERY THING WE DO IS A PROCESS & PROCEDURE
- 51. Recipe Card – S.O.P. DOWNLOAD at go-va.com/10xh S.O.P.
- 53. Plan the Week 90 Min Sprint Block 90 Min Sprint Block 15 min break Lunch Break 1 hour 90 Min Sprint Block 90 Min Sprint Block 15 min break 45 min - Extra Mile 15min – Next Day Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness 90 Min Sprint Block 90 Min Sprint Block 15 min break Lunch Break 1 hour 90 Min Sprint Block 90 Min Sprint Block 15 min break 45 min - Extra Mile 15min – Next Day Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness 90 Min Sprint Block 90 Min Sprint Block 15 min break Break 15mins Lunch Break 1 hour 90 Min Sprint Block 90 Min Sprint Block 15 min break 45 min - Extra Mile 15min – Next Day Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness 90 Min Sprint Block 90 Min Sprint Block 15 min break Lunch Break 1 hour 90 Min Sprint Block 90 Min Sprint Block 15 min break 45 min - Extra Mile 15min – Next Day Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness Project Review Meeting Project Review Meeting 15 min break Lunch Break 1 hour 90 Min Deep Dive or Power Block 15 min break 30min – Next Week Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness 30 min - Extra Mile 20 min WIG Session 70 Min Think Tank
- 54. Mon to Friday90 Min Sprint Block 90 Min Sprint Block Morning Break 15mins Lunch Break 1 hour 90 Min Sprint Block 90 Min Sprint Block Morning Break 15mins 45 min - Extra Mile 15min – Next Day Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness
- 55. We Love Fridays! 90 Min Sprint Block 90 Min Sprint Block 15 min break Lunch Break 1 hour 90 Min Deep Dive or Power Block 15 min break 30min – Next Week Planning 15 Min Skill Development 10 min Stand Up Meeting 5 Min Bright Start & Effectiveness 30 min - Extra Mile 20 min WIG Session 70 Min Think Tank Features - WIG Sessions - Think Tank - Deep Dives - Power Block DOWNLOAD at go-va.com/10xh 75% 15% 5% 5%
- 56. 1. Picture 2. Product 3. Process
- 58. 10 X Your Time DOWNLOAD at go-va.com/10xhmatt@go-va.com.au DOWNLOAD at go-va.com.au/10xh 10 Tips, Tool & Template Ideas over 10 days that will Download our 10 Templates for Outsourcing Success
Editor's Notes
- Ask questions – who here is a lone wolf, local team supporting them, offshore team….whether you have a …or…or… one thing we have in common is a desire to achieve more…this is an ambitious lot who search constantly to find new and better ways What is a Hacker - definition
- Definition
- QUICK Background Served 1.1M Customer Employment to over 600 people Restaurant Software Financial Services Consulting Helped clients save or make >$250M in the last 5 years
- The typical salary for a Hubspot Inbound Marketing Consultant ranges from $49,534-$91,890, with an average salary of $74,961. Salaries estimates based on 18 salary submitted anonymously to Glassdoor by Hubspot Inbound Marketing Consultant employees.Jul 8, 2015
- Let’s do some back of the envelope mathematics - for ease of calculation let’s assume L1 happens outside of work. Run numbers FOR ME….I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities
- Lone Wolf will not survive Too exhausting Too many activities One man band Apply modern manufacturing theory (task segregation)
- Exercise: Numbers/Framework Exercise Facilitator Note: Hand out copies of exercise or copies of this exercise will be on tables/face down. If for some reason they aren’t there – have them point at the screen as they count . On the chart are numbers 1-54. Your challenge is to find each number on the chart, starting with 1, then 2, then 3, and so on... All the way to 54... See how many numbers you can find. There are no missing numbers or tricks. Debrief: How many got 10? How many got 20? 30? 40? 54? Repeat?
- Exercise: Numbers/Framework Exercise I will show you the same numbers chart as before. Numbers 1-54. However, this time the chart is divided into 9 equal squares. To find the numbers, just use the framework and follow the pattern. This is the pattern: The first number is in box 1, the next number is in box 2, the next in box 3...and so on, until box 9. Then go to box 1 again, and repeat the same pattern. See how many numbers you can find using the framework and the pattern.
- Let’s do it one more time … see how you can do Consider cutting it to 30 seconds What made all the difference? Framework ASK: How does this relate to building a great culture BIG MOMENT: The 7 Habits of Highly Effective people provides a simple yet profound framework for building a culture – a culture effective individuals, teams, leaders, and results.
- Let’s do some back of the envelope mathematics - for ease of calculation let’s assume L1 happens outside of work. Run numbers FOR ME….I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities
- Let’s do some back of the envelope mathematics - for ease of calculation let’s assume L1 happens outside of work. Run numbers FOR ME….I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities
- Visual Map Guide Two creations Stephen Covey Quote
- Consider smaller videos – timestamp them, Load to dropbox folderIFTT Recipes
- Example IFTT Recipe – record video, save to drop box folder, trigger email to team member & task to asana Consider smaller videos – timestamp them, Load to dropbox folderIFTT Recipes
- Example IFTT Recipe – record video, save to drop box folder, trigger email to team member & task to asana Consider smaller videos – timestamp them, Load to dropbox folderIFTT Recipes
- Example IFTT Recipe – record video, save to drop box folder, trigger email to team member & task to asana Consider smaller videos – timestamp them, Load to dropbox folderIFTT Recipes
- Visual Map Guide Two creations Stephen Covey Quote
- When you do this You can apply the manufacturing process. Segregation of duties. Maintain the core, stimulate growth Example of how we break each part of our packages into ingredients in a recipe. Each requires it’s own SOP with a template form to complete with QA Checklist Here is 1 to Download for Free Landing
- Visual Map Guide Two creations Stephen Covey Quote
- Transitions and productive time Switching costs Time lost on multitasking The Power of Focus
- Transitions and productive time Switching costs Time lost on multitasking The Power of Focus
- Transitions and productive time Switching costs Time lost on multitasking The Power of Focus
- Don’t throw MORE people at the problem until the processes are clear. Show how much time has been saved over 3 years