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How to build a Lean SaaS App with WordPress Multisite [WordCamp Europe 2019]

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[Workshop]
What comes to your mind when you think about requirements for a successful SaaS app? It’s easy to build, it’s flexible, it’s scalable, right? But even more important is it’s lean, which means it is continually being improved according to what the audience needs. Sabrina will go over the process of planning such a startup, step by step — how to validate the idea for the market, define your target audience, make marketing personas, pick a pricing model, plan your application structure, create an SEO-friendly content strategy, and end up with a ready-to-go development plan. Plus learn how to pick the most appropriate tools to build a lean SaaS startup with WordPress Multisite.

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How to build a Lean SaaS App with WordPress Multisite [WordCamp Europe 2019]

  1. 1. ● WordPress lover since 2010 ● WordPress Multisite fan ● Rocketeer at ● Loves spaghetti with tomato and basil ● Swims 4,3 km per hour freestyle Sabrina Zeidan
  2. 2. WordCamp Europe 2019
  3. 3. Step 1: Validate your startup idea Why SaaS (Software as a Service) In 2018, the average company spent $343,000 on SaaS SaaS trends report
  4. 4. Step 1: Validate your startup idea The Lean Approach Should we build this?
  5. 5. Step 1: Validate your startup idea Building an MVP Don’t build a product like this. You only discover if you have succeeded at the end Instead start with something basic and gather feedback as you get more complex
  6. 6. Step 1: Validate your startup idea Build-Measure-Learn Loop Lean Startup
  7. 7. What we gonna do today: 1. test the viability of the concept you have 2. design business model 3. plan a Minimum Viable Product
  8. 8. If you wait until the last minute, it only takes a minute to do. * Someone rephrased Parkinson's law
  9. 9. Step 1: Validate your startup idea Let’s do a quick validation! + audience + problem + solution
  10. 10. Step 2: Make a Model Business Model Canvas Canvas
  11. 11. Step 2: Make a Model Persona and their pains
  12. 12. Step 2: Make a Model Customer journey
  13. 13. Step 2: Make a Model Customer journey
  14. 14. Step 3: Make an MVP In order to deliver MVP asap, SaaS app should be: 1. easy-to-build 2. customizable 3. scalable
  15. 15. Gutenberg Step 3: Make an MVP Tools: Landing Pages
  16. 16. Step 3: Make an MVP Tools: Custom Post Types Custom Post Types
  17. 17. Step 3: Make an MVP Tools: Taxonomies ● CPT Meal Plan ● CPT Recipe ● CPT Product +Taxonomy: Diet Stage +Taxonomy: Diet Stage + Meal Type +Taxonomy Diet Stage Taxonomies
  18. 18. Step 3: Make an MVP Tools: WordPress user system + User Role Editor plugin
  19. 19. Step 3: Make an MVP Tools: Advanced Custom Fields Advanced Custom Fields
  20. 20. Step 3: Make an MVP Tools: WooCommerce+Add-ons
  21. 21. Step 3: Make an MVP Tools: Bringing everything to the frontend
  22. 22. Step 3: Make an MVP Tools: WordPress Multisite + Network WP Multi Network
  23. 23. Step 3: Make an MVP Tools: Turning everything into SaaS Paid Memberships Pro plugin
  24. 24. Your turn!
  25. 25. Step 3: Make an MVP Validation:
  26. 26. Step 3: Make an MVP Cutting away: Don’t build a product like this. You only discover if you have succeeded at the end Instead start with something basic and gather feedback as you get more complex
  27. 27. Done?
  28. 28. It’s just the beginning! Lean Startup
  29. 29. Thank you!
  30. 30. ● https://wordpress.tv ● https://wordpress.org/showcase/ ● https://sabrinazeidan.com/wpmu_use_case/ More examples of SaaS apps built with WordPress Multisite
  31. 31. Get in touch with me: ● @sabrina_zeidan ● http://sabrinazeidan.com/ ● sabrinazeidan@gmail.com ● or just say Hi right after this workshop is over :) Questions? WordCamp Europe 2019

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