The document provides 10 tips for creating a professional portfolio that can enhance career opportunities. Key points include defining a personal brand, utilizing social media for visibility, showcasing accomplishments, and emphasizing innovation and expertise. It also suggests incorporating performance reviews and a personal mission statement to guide career development.

1. 10 Tips To
Create A
Professional
Portfolio.
Yvette R. Terry, M.Ed.
Professional Development Strategist

2. 5 ways a Professional Portfolio can
enhance your career!
You will be able to
track your
accomplishments of
projects, promotions,
and much more.
1
You will be able to
manage your career
success and make
strategic decisions
about future plans.
2
You increase your
value in the job
market by
demonstrating a
proven track record
of achievements.
3
You will stand out
from competition
during interviews
and other
professional
opportunities.
4
A professional
portfolio will give
you confidence to
take the next step in
your career.
5

3. Update Essential Marketing
Tools
Resume  Cover Letter  Career Biography  Social Media
Tip #1

4. What is
Your
Personal
Brand?
Target
Audience Identity Value Differentiation
Strategic
Impact
Tip #2
For a moment, put on your consumer hat and think about how
your favorite product appeals to you. Companies conduct in-
depth research on a target audience who has a need for their
product and strong likeliness to make a purchase. The company
has a strong identity through social media, television and other
outlets. They promise value to their potential consumers. They
highlight how their products are different and better from
competitors, and they underscore the strategic impact of their
products by relating its benefits, needs, wants, and value to its
target audience. Try this formula to create your personal brand!

5. Gather, Build and Assemble
Trainings,
workshop,
community board
Performance
Reviews
Recommendations
from your LinkedIn
Profile
Case Studies,
articles
Publications,
presentations,
samples of work
Projects (Led or
collaborated)
Thank you notes:
Client, co-worker,
etc.…
Social Media:
YouTube, FB,
LinkedIn
Traveled abroad –
what you’ve
learned
Outcome of
processes
streamlined
Education, speaking
engagement, etc….
Tip #3

6. Get A
Professional
Photo
Tip #4

7. Update Your
Social Media:
Your Online
Presence Matters.
Ideas to Consider:
1. LinkedIn Profile (upload professional videos,
articles, publications and more)
2. Facebook (business/professional page)
3. Twitter, Pinterest, YouTube, etc…
4. Blogs
5. Conferences, trainings attended
6. Upload screenshots of projects
7. Speaking engagements
8. Workshops/trainings facilitated
9. Books: Authored or books you
recommend
10. Published works
11. Professional/educational Videos
Tip #5

8. Performance
Evaluation
Feedback
Tip #6
How to shine during a
performance review.
Source: Washington Business Report
Include positive statements from
performance reviews in marketing
materials. Watch video for tips how
to prepare for your next review.
Watch this 5:20 video at:
https://www.youtube.com/watch?v=NztpVaJ_NdE

9. Volunteer Experience
• Include value statements from
clients in your portfolio.
• Upload projects to your social
media page and give a description
of the project, why you volunteered,
and what you learned.
Tip #7

10. Innovation
Highlight your creative side and share
your consultant and entrepreneurial
spirit!
Tip #8

11. Areas of Expertise in Technology:
Prepare a one- page description of your
technological expertise, how you used it
and your plans for your next killer project.
Add graphics and links to your work!
Tip #9

12. Personal Mission
Statement.
Build a personal, business, or team
mission statement to keep track on
current and future goals. To get
started, try the Franklin Covey
mission statement generator.
https://msb.franklincovey.com/
Tip #10

13. 1. A three-ring binder
2. Cover page
3. Table of Contents
4. Brief introduction
5. Tabs
6. Dividers
7. Sheet protectors
8. Pockets
Design your Professional Portfolio with your
unique style and personal branding!
Your portfolio should include…

14. Now you’re ready to create your
Professional Portfolio.
To your success,
Yvette R. Terry