No news, now what?

•

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No news doesn’t have to mean no coverage. Highwire PR shares seven tips for driving press coverage on and off the news cycle.

Marketing

No news,
now what?7 tips for driving press
coverage on and off
the news cycle
Emily Call Borders and Carol Carrubba, Highwire PR

doesn’t mean you’re
OUT OF THE NEWS CYCLE
until the next time you do.

Develop
CADENCE
OF NEWS
IN BETWEEN
MAJOR EVENTS
like funding, product
releases and new hires.
TIP #1 PRESS

Write the article you
WANT TO SEE
TIP #2

TIP #2
Place it as a
CONTRIBUTED
ARTICLE
See an example.

See an example.
TIP #2
AMPLIFY AND
DISTRIBUTE
through social
channels

TIP #3 FINANCECFOSOURCE
CEO
SOFTWARE
FUNDING
MONEYSUCCESS
FEARLESS
SALES
MAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICAL
GROWTH BUSIN
DEPARTMENT
TRENDS
VENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTING
BANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTURE
PLAN
MONETIZATION
MOTIVATION
MARKETING

Identify the
TOP 3 TRENDS
that matter to your business
TIP #3 FINANCECFOSOURCE
CEO
SOFTWARE
FUNDING
MONEYSUCCESS
FEARLESS
SALES
MAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICAL
GROWTH BUSIN
DEPARTMENT
TRENDS
VENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTING
BANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTURE
PLAN
MONETIZATION
MOTIVATION
MARKETING

Develop your
UNIQUE POINT
OF VIEW
TIP #3 FINANCECFOSOURCE
CEO
SOFTWARE
FUNDING
MONEYSUCCESS
FEARLESS
SALES
MAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICAL
GROWTH BUSIN
DEPARTMENT
TRENDS
VENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTING
BANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTURE
PLAN
MONETIZATION
MOTIVATION
MARKETING

Deliver it through industry
COMMENTARY,
ARTICLES AND
SOCIAL CONTENT
TIP #3 FINANCECFOSOURCE
CEO
SOFTWARE
FUNDING
MONEYSUCCESS
FEARLESS
SALES
MAKE
PREDICT LAW SUIT
ANALYSIS
CRITICAL
CRITICAL
GROWTH BUSIN
DEPARTMENT
TRENDS
VENTURE CAPITAL
LIQUID ASSETS
PRESENTATION
PRESENTATIO
ACCOUNTING
BANKING
BANKING
STOCK MARKET
TAXATION LAW
FUTURE
PLAN
MONETIZATION
MOTIVATION
MARKETING
See an example.

Tie company news to
TIMELY EVENTS,
EXTERNAL NEWS
HOOKS
TIP #4
See an example.

Create a calendar and add
EXPECTED NEWS
CYCLES
TIP #4

BUILD RELATIONSHIPS
with reporters over time
TIP #5

Make the news you have
WORK HARDER
TIP #6

See an example.
Pair with
TREND OR
CREATIVE
ELEMENTS
TIP #6

CREATE STRATEGIC
EXCLUSIVES
for your top reporters
TIP #6

See an example.
Provide
EXCLUSIVE EXECUTIVE
ACCESS
TIP #6

See an example.
Sponsor
RECURRING
DATA RELEASES
TIP #7

Customize data for
TOP TIER OUTLETS
TIP #7

No news doesn’t have to mean
NO COVERAGE

To be in the driver’s seat
FOR YOUR STORY

We’d love to help you
make some news.
hi@highwirepr.com
@highwirepr
www.highwirepr.com
© Copyright 2016 Highwire PR. All rights reserved.

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No news, now what?

1. No news, now what?7 tips for driving press coverage on and off the news cycle Emily Call Borders and Carol Carrubba, Highwire PR

2. Just because YOU DON’T HAVE NEWS...

3. doesn’t mean you’re OUT OF THE NEWS CYCLE until the next time you do.

4. Just follow THESE 7 TIPS...

5. to always be ON THE NEWS CYCLE.

6. TIP #1 PRESS

7. Create your own NEWS TEAM TIP #1 PRESS

8. Develop CADENCE OF NEWS IN BETWEEN MAJOR EVENTS like funding, product releases and new hires. TIP #1 PRESS

9. TIP #2

10. Write the article you WANT TO SEE TIP #2

11. TIP #2 Place it as a CONTRIBUTED ARTICLE See an example.

12. See an example. TIP #2 AMPLIFY AND DISTRIBUTE through social channels

13. TIP #3 FINANCECFOSOURCE CEO SOFTWARE FUNDING MONEYSUCCESS FEARLESS SALES MAKE PREDICT LAW SUIT ANALYSIS CRITICAL CRITICAL GROWTH BUSIN DEPARTMENT TRENDS VENTURE CAPITAL LIQUID ASSETS PRESENTATION PRESENTATIO ACCOUNTING BANKING BANKING STOCK MARKET TAXATION LAW FUTURE PLAN MONETIZATION MOTIVATION MARKETING

14. Identify the TOP 3 TRENDS that matter to your business TIP #3 FINANCECFOSOURCE CEO SOFTWARE FUNDING MONEYSUCCESS FEARLESS SALES MAKE PREDICT LAW SUIT ANALYSIS CRITICAL CRITICAL GROWTH BUSIN DEPARTMENT TRENDS VENTURE CAPITAL LIQUID ASSETS PRESENTATION PRESENTATIO ACCOUNTING BANKING BANKING STOCK MARKET TAXATION LAW FUTURE PLAN MONETIZATION MOTIVATION MARKETING

15. Develop your UNIQUE POINT OF VIEW TIP #3 FINANCECFOSOURCE CEO SOFTWARE FUNDING MONEYSUCCESS FEARLESS SALES MAKE PREDICT LAW SUIT ANALYSIS CRITICAL CRITICAL GROWTH BUSIN DEPARTMENT TRENDS VENTURE CAPITAL LIQUID ASSETS PRESENTATION PRESENTATIO ACCOUNTING BANKING BANKING STOCK MARKET TAXATION LAW FUTURE PLAN MONETIZATION MOTIVATION MARKETING

16. Deliver it through industry COMMENTARY, ARTICLES AND SOCIAL CONTENT TIP #3 FINANCECFOSOURCE CEO SOFTWARE FUNDING MONEYSUCCESS FEARLESS SALES MAKE PREDICT LAW SUIT ANALYSIS CRITICAL CRITICAL GROWTH BUSIN DEPARTMENT TRENDS VENTURE CAPITAL LIQUID ASSETS PRESENTATION PRESENTATIO ACCOUNTING BANKING BANKING STOCK MARKET TAXATION LAW FUTURE PLAN MONETIZATION MOTIVATION MARKETING See an example.

17. TIP #4

18. Tie company news to TIMELY EVENTS, EXTERNAL NEWS HOOKS TIP #4 See an example.

19. Create a calendar and add EXPECTED NEWS CYCLES TIP #4

20. TIP #5

21. BUILD RELATIONSHIPS with reporters over time TIP #5

22. ONE-ON-ONES TIP #5

23. INFORMATIVE MEDIA EVENTS TIP #5

24. TIP #6

25. Make the news you have WORK HARDER TIP #6

26. See an example. Pair with TREND OR CREATIVE ELEMENTS TIP #6

27. CREATE STRATEGIC EXCLUSIVES for your top reporters TIP #6

28. See an example. Provide EXCLUSIVE EXECUTIVE ACCESS TIP #6