The document discusses how consumer insights technology can analyze over 30 million reviews and 1 million topics to provide insights about customers. It identifies the most common positive words in reviews, the industries with the most and least complaints, and the happiest and unhappiest countries in Europe based on sentiment analysis of customer reviews. These insights can help businesses make better decisions about their products, services, and marketing.

1. Raj Nijjer
YOTPO
10 Things Your Customers Hate About You
@RajNijjer

2. 164
TLV
$101M Raised
Yotpo in a Nutshell
103
NYC
8
LDN
10
UTAH
4,172 Paying Clients
115% YOY Growth

3. Complete Customer Content
Marketing Platform
REVIEWS
CONTENT
COLLECTION
PHOTOS
Q&A
CONTENT
MANAGEMENT
ON-SITE
DISPLAY
SEARCH &
SOCIAL
CONSUMER
INSIGHTS

4. Consumer Insights uses deep learning technology to identify what your customers are
saying about your products and the topics that matter to them most.
Make Better Business Decisions
Gain powerful insights about your brand

5. 30 Million Reviews
1 Million Topics
75 Million Opinions

6. Sentiment -100 to +100
For example, it can tell that this sentence expresses negative sentiment:
“Top-notch delivery service — still waiting on my package four months later.”
And that this one is positive in tone:
“Top-notch delivery service — got my package yesterday!”
To Inform
Products, Service, Marketing

7. 1. Most reviews are 4 stars or more
🎉

8. 1. Most reviews are 4 stars or more...
But that doesn’t matter.

9. 2. Words that show up most in reviews
Quality
Service
Product
Fit
Delivery
📜

10. 2. Words that show up most in reviews
Quality
Service
Product
Fit
Delivery
Smell
Husband

11. 3. The most hated sub-industries are...
😰
Health Food
(The best of the worst)
Office Supplies
Haircare
Swimwear
Fit, quality
Lingerie
Fit, Size

12. 4. Most loved sub-industries
😍
Gifts and Party Supplies
(The best of the best)
Babies & Kids - General
Men’s Clothing
Look, Sock
Bath & Body
Smell, Skin, Oil
Coffee & Tea

13. 5. The most unhappy country in
Europe is...
😭

14. 5. The most unhappy country in
Europe is...
😭
Average Sentiment:
0.68
Average Star Rating:
4.1

15. 6. The happiest country in Europe is...
😊

16. 6. The happiest country in Europe is...
😊
Average Sentiment:
0.78
Average Star Rating:
4.5

17. Thanks!
yotpo.com/blog