The document summarizes key lessons and insights from the 2015 Design Indaba conference from a public relations perspective. It highlights ideas around storytelling, collaboration over individual work, bringing handcraft back to creative work, challenging conventions, finding inspiration from music, celebrating African creativity, respecting experience and elders, and the power of authenticity. Quotes from speakers like Dan Wieden, Leonard Cohen, and William Kentridge emphasize chaos and messiness in creative work and questioning assumptions.

1. PROJECT
PRESENTATION TO
SlideShare
10 Things I Learned at #DesignIndaba
2015 (From a PR Point Of View)

2. © Joe Public 2015
Yoni Bloch is the man
© Joe Public 2015

3. © Joe Public 2015© Joe Public 2015
1 x music video shot in 1 x night with 256 combinations?
http://www.yonibloch.co.il/pretendtobehappy/
On a platform (Interlude) that worked for President Shimon Peres?
http://www.timesofisrael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/
That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)?
http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius
ROCKSTAR
#PRStorytelling
#PRSolutions
#PRContent

4. © Joe Public 2015
Find a way to tell your story
© Joe Public 2015

5. © Joe Public 2015© Joe Public 2015
Casey Neistat’s NYC biking fine YouTube video: “I don’t know how to get laws changed or how to
lobby government, but I do know how to tell a story.”
https://www.youtube.com/watch?v=bzE-IMaegzQ
Ng’endo Mukii’s Yellow Fever film
http://yabablay.com/yellow-fever-by-ngendo-mukii/
The Workers Tate Museum project “A cascade of copy browsing real-time”
http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark
#PRLobbying
#PRAdvocacy
#PREngagement

6. © Joe Public 2015
“My work” vs Collaboration
© Joe Public 2015

7. © Joe Public 2015© Joe Public 2015
Is it youth vs age?
Or perhaps ego vs no-ego?
But those that spoke so passionately about “my work” never came across as strongly as
those who spoke about collaboration
Sindiso Khumalo: “Im a serial collaborator”
#PRCollaboration
#PRSynergy
#PRTeamwork

8. © Joe Public 2015
Bring back the value
of the hand
© Joe Public 2015

9. © Joe Public 2015© Joe Public 2015
Formafantasma: “Our studio looks like a bakery or a laboratory”
Dominic Wilcox: “Thinking through making.” Speed creating 30 things in 30 days
http://dominicwilcox.com/portfolio/speed-creating/
Hella Jongerius: “Intelligent hands know more than the head”
#PRGetOffTheLaptop
#PRMindMap
#PRFeelYourWay

10. © Joe Public 2015
Just because it hasn’t
been done …
© Joe Public 2015

11. © Joe Public 2015© Joe Public 2015
Yoni Bloch: “The first films were shot from the POV of the audience in a theatre, because that’s
what we knew … now it’s an interactive story in the multiverse.”
Santiago Cirugeda: “Screw the government! If they say no we still do it.”
#PRSimplify
#PRAskForgivenessNotPermission
#PRJustDoIt

12. © Joe Public 2015
Music
© Joe Public 2015

13. © Joe Public 2015© Joe Public 2015
What is your inspiration? Music came up so often at #DesignIndaba:
Yoni Bloch’s love for music videos - inspired Interlude
Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out.
Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on
to play at the agency opening
Nastio Mosquito’s powerful vocals filling a post-lunch auditorium of full bellies, eliciting goosebumps
#PRGFindYourInspo
#PRMusicSetsTheMood

14. © Joe Public 2015
Africa Rising
© Joe Public 2015

15. © Joe Public 2015© Joe Public 2015
Omar Viktor Diop
Pepe Marais
Xolisa Dysehana
Robbie Brozin
Carla Kreuser
Selly Raby Kane
Ackeem Ngwenya
Ng’endo Khumalo
Sindiso Khumalo
William Kentridge
#PRLocalInspo
#PRAfricaIsWhereItIsAt

16. © Joe Public 2015
Old is cool
© Joe Public 2015

17. © Joe Public 2015© Joe Public 2015
70 year old Dan Wieden: “Chaos engages you. Asks stuff of you that order never would. Chaos is the
only thing that helps you grow. Chaos cares more about proof than power.”
80 year old Rosita Missoni: “A copy is a homage.” “My brain is re-generated by Indaba”
#PRTheEldersStillLead

18. © Joe Public 2015
Raw & real resonates
© Joe Public 2015

19. © Joe Public 2015© Joe Public 2015

20. © Joe Public 2015
Shubankar Ray
© Joe Public 2015

21. © Joe Public 2015© Joe Public 2015
He may not have won hearts but he spoke the language of PR
What does the owner think of their brand?
What does the world think of the owner’s brand?
Dial the DNA of the brand up or down according to the audience
Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.

22. © Joe Public 2015
Best Quotes
© Joe Public 2015

23. © Joe Public 2015© Joe Public 2015
“I just want to excite myself, really,” Dominic Wilcox
“If I knew where ideas came from, I’d go there more often.” Leonard Cohen
“Create a culture so wild, so sticky, that it will hurt your soul to leave.” Dan Wieden
“China in Africa is a series of questions.” William Kentridge
“A creative organisation is violent & messy & it has to WANT to make things.” Dan Wieden
#PR
#Comms
#EngageJoePublic

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