#DesignIndaba2015
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What can PR practitioners take out of #DesignIndaba2015? Keri-Ann Stanton of Engage Joe Public shares her top 10 learnings.
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#DesignIndaba2015
- 1. PROJECT PRESENTATION TO SlideShare 10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
- 2. YoniBlochistheman © Joe Public 2015
- 3. © Joe Public 2015 1 x music video shot in 1 x night with 256 combinations?! http://www.yonibloch.co.il/pretendtobehappy/! ! On a platform (Interlude) that worked for President Shimon Peres?! http://www.timesofisrael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/! ! That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)?! http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius! ! ROCKSTAR! ! ! ! ! #PRStorytelling! #PRSolutions! #PRContent! ! ! ! ! ! ! !
- 5. © Joe Public 2015 Casey Neistat’s NYC biking fine YouTube video: “I don’t know how to get laws changed or how to lobby government, but I do know how to tell a story.”! https://www.youtube.com/watch?v=bzE-IMaegzQ! ! Ng’endo Mukii’s Yellow Fever film! http://yabablay.com/yellow-fever-by-ngendo-mukii/! ! The Workers Tate Museum project “A cascade of copy browsing real-time”! http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark! ! ! #PRLobbying! #PRAdvocacy! #PREngagement!
- 7. © Joe Public 2015 Is it youth vs age?! Or perhaps ego vs no-ego? ! But those that spoke so passionately about “my work” never came across as strongly as those who spoke about collaboration! ! ! Sindiso Khumalo: “Im a serial collaborator”! ! ! ! #PRCollaboration! #PRSynergy! #PRTeamwork! ! ! ! ! ! ! !
- 9. © Joe Public 2015 Formafantasma: “Our studio looks like a bakery or a laboratory”! ! Dominic Wilcox: “Thinking through making.” Speed creating 30 things in 30 days! http://dominicwilcox.com/portfolio/speed-creating/! ! Hella Jongerius: “Intelligent hands know more than the head”! ! ! #PRGetOffTheLaptop! #PRMindMap! #PRFeelYourWay!
- 11. © Joe Public 2015 Yoni Bloch: “The first films were shot from the POV of the audience in a theatre, because that’s what we knew … now it’s an interactive story in the multiverse.”! ! Santiago Cirugeda: “Screw the government! If they say no we still do it.”! ! ! ! ! #PRSimplify! #PRAskForgivenessNotPermission! #PRJustDoIt! ! ! ! ! ! ! !
- 12. Music © Joe Public 2015
- 13. © Joe Public 2015 What is your inspiration? Music came up so often at #DesignIndaba:! ! Yoni Bloch’s love for music videos - inspired Interlude! ! Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out.! ! Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening! ! Nastio Mosquito’s powerful vocals filling a post-lunch auditorium of full bellies, eliciting goosebumps ! ! ! #PRGFindYourInspo! #PRMusicSetsTheMood! !
- 14. AfricaRising © Joe Public 2015
- 15. © Joe Public 2015 ! ! Omar Viktor Diop! Pepe Marais! Xolisa Dysehana! Robbie Brozin ! Carla Kreuser! Selly Raby Kane! Ackeem Ngwenya! Ng’endo Khumalo! Sindiso Khumalo! William Kentridge! ! ! ! ! #PRLocalInspo! #PRAfricaIsWhereItIsAt! ! ! ! ! ! ! !
- 16. Oldiscool © Joe Public 2015
- 17. © Joe Public 2015 70 year old Dan Wieden: “Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power.”! ! 80 year old Rosita Missoni: “A copy is a homage.” “My brain is re-generated by Indaba”! ! ! ! ! #PRTheEldersStillLead! !
- 18. Raw&realresonates © Joe Public 2015
- 19. © Joe Public 2015
- 20. ShubankarRay © Joe Public 2015
- 21. © Joe Public 2015 He may not have won hearts but he spoke the language of PR! ! What does the owner think of their brand?! ! What does the world think of the owner’s brand?! ! Dial the DNA of the brand up or down according to the audience! ! Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.! !
- 22. Best Quotes © Joe Public 2015
- 23. © Joe Public 2015 “I just want to excite myself, really,” Dominic Wilcox! ! “If I knew where ideas came from, I’d go there more often.” Leonard Cohen! ! “Create a culture so wild, so sticky, that it will hurt your soul to leave.” Dan Wieden! ! “China in Africa is a series of questions.” William Kentridge! ! “A creative organisation is violent & messy & it has to WANT to make things.” Dan Wieden! ! ! #PR! #Comms! #EngageJoePublic! ! ! ! ! ! ! !
- 24. Joe Public United Building Nicol Main Office Park 2 Burton Road Bryanston ! T +27 11 591-7770 E info@joepublic.co.za Thanks!