Tagaytay Highlands aims to dominate the P1 billion niche market for upper class retirees seeking luxury residential properties with amenities. It positions itself as the only developer offering world-class golf clubs, country clubs, and post-sale services free with property purchases. The marketing plan involves targeting 45-70 year old entrepreneurs and retirees, strengthening direct sales, and leveraging discounts and freebies to promote its P5 million-plus lots located in Tagaytay City's recreational area featuring views of Taal Lake. The strategy is to focus on this niche market opportunity through differentiated amenities and services rather than competing directly with similar high-end developments.
We offer House & Lot, Beach Lot, Condominium etc.
For site visit call/text: DAISY MENDEZ 0906-4753779/0922-4417886
Log on to: http//daisy.bahay.ph
We accept: CASH, BANK& PAG-IBIG FINANCING,IN-HOUSE
The document discusses different types of hotels and resorts. It defines hotels as buildings used for lodging travelers for a fee. It describes various hotel categories including commercial hotels, airport hotels, resorts, bed and breakfasts, suite hotels, extended stay hotels, and convention hotels. It also discusses hotel classification and rating systems. Finally, it outlines the Philippine Department of Tourism's definition and categories of resorts.
This document provides a history of planning and development of cities and towns from ancient times to the modern era. It discusses how pre-Hispanic communities in the Philippines settled in barangays. It then describes how Spanish colonial rule introduced the gridiron city layout with a central plaza, church, and government buildings. American colonization in the early 1900s brought infrastructure projects and master plans to guide growth. The development of concepts like zoning and new towns continued into recent history.
PD 957 covers regulations for subdivisions and condominiums. For subdivisions, it specifies that 70% of the land must be saleable lots while 30% is reserved for non-saleable areas like parks, playgrounds, and roads. Minimum lot sizes, road widths, and setbacks are also defined. For condominiums, it establishes minimum room sizes and requires parks or allows off-site parking under certain conditions.
Located at 26th street corner Mckinley parkway, Bonifacio Global City, Taguig. The 29-storey building is owned by the largest mall developer in the Philippines-SM Prime Holdings. Aside from it’s mall, SM Aura also offers office spaces in the office tower connected to the mall building. It is designed by EDGE Interior Designers and Arquitectonica.
The SM Aura Office Tower is very accessible; it is located in between EDSA and C-5, two major roads in Metro Manila. It is also close to many establishments and office buildings in the area, most of them developed by the NET Group.
The building's property value and popularity, together with its luxurious ambience and accessible location are just some of the reasons companies are clamouring to own or lease an SM Aura office space.
This document outlines standards for minimum lot areas, block lengths, shelter components, water and electrical supply, sewage and drainage systems, and garbage disposal for economic and socialized housing projects. It also provides building design standards and guidelines for single-family dwellings, including requirements for lot planning, access, open space, abutments, space standards, and ceiling heights. Key aspects include minimum lot sizes, floor areas of 18-22 square meters, water supply of 150 liters per capita daily, septic tanks, piped sewer connections where available, and concrete-lined drainage canals.
Solmera Coast, a unique tropical beach condotel in San Juan, Batangas, offers more than just a living space. It's a gateway to a rewarding investment journey. Learn more about it today and unlock a new way to invest!
Escape to your tropical paradise! 🌴
Experience the luxury of beachfront living at Solmera Coast – the ultimate condotel in San Juan, Batangas.
Additionally, the location of Solmera Coast in San Juan, Batangas, adds to its appeal. Batangas is known for its stunning beaches, diving spots, and other tourist attractions, making it a popular destination for both local and international travelers. This can translate into a steady stream of rental income for condotel owners.
Invest in your dream vacation home today and enjoy endless summers with your loved ones. 💙
Register on our Online Client Registration Form below to check our other projects and available units and reserve your preferred unit online.
https://sid.dmcihomes.com/OnlineCRF/Main.aspx?ac=ED25539
We offer House & Lot, Beach Lot, Condominium etc.
For site visit call/text: DAISY MENDEZ 0906-4753779/0922-4417886
Log on to: http//daisy.bahay.ph
We accept: CASH, BANK& PAG-IBIG FINANCING,IN-HOUSE
The document discusses different types of hotels and resorts. It defines hotels as buildings used for lodging travelers for a fee. It describes various hotel categories including commercial hotels, airport hotels, resorts, bed and breakfasts, suite hotels, extended stay hotels, and convention hotels. It also discusses hotel classification and rating systems. Finally, it outlines the Philippine Department of Tourism's definition and categories of resorts.
This document provides a history of planning and development of cities and towns from ancient times to the modern era. It discusses how pre-Hispanic communities in the Philippines settled in barangays. It then describes how Spanish colonial rule introduced the gridiron city layout with a central plaza, church, and government buildings. American colonization in the early 1900s brought infrastructure projects and master plans to guide growth. The development of concepts like zoning and new towns continued into recent history.
PD 957 covers regulations for subdivisions and condominiums. For subdivisions, it specifies that 70% of the land must be saleable lots while 30% is reserved for non-saleable areas like parks, playgrounds, and roads. Minimum lot sizes, road widths, and setbacks are also defined. For condominiums, it establishes minimum room sizes and requires parks or allows off-site parking under certain conditions.
Located at 26th street corner Mckinley parkway, Bonifacio Global City, Taguig. The 29-storey building is owned by the largest mall developer in the Philippines-SM Prime Holdings. Aside from it’s mall, SM Aura also offers office spaces in the office tower connected to the mall building. It is designed by EDGE Interior Designers and Arquitectonica.
The SM Aura Office Tower is very accessible; it is located in between EDSA and C-5, two major roads in Metro Manila. It is also close to many establishments and office buildings in the area, most of them developed by the NET Group.
The building's property value and popularity, together with its luxurious ambience and accessible location are just some of the reasons companies are clamouring to own or lease an SM Aura office space.
This document outlines standards for minimum lot areas, block lengths, shelter components, water and electrical supply, sewage and drainage systems, and garbage disposal for economic and socialized housing projects. It also provides building design standards and guidelines for single-family dwellings, including requirements for lot planning, access, open space, abutments, space standards, and ceiling heights. Key aspects include minimum lot sizes, floor areas of 18-22 square meters, water supply of 150 liters per capita daily, septic tanks, piped sewer connections where available, and concrete-lined drainage canals.
Solmera Coast, a unique tropical beach condotel in San Juan, Batangas, offers more than just a living space. It's a gateway to a rewarding investment journey. Learn more about it today and unlock a new way to invest!
Escape to your tropical paradise! 🌴
Experience the luxury of beachfront living at Solmera Coast – the ultimate condotel in San Juan, Batangas.
Additionally, the location of Solmera Coast in San Juan, Batangas, adds to its appeal. Batangas is known for its stunning beaches, diving spots, and other tourist attractions, making it a popular destination for both local and international travelers. This can translate into a steady stream of rental income for condotel owners.
Invest in your dream vacation home today and enjoy endless summers with your loved ones. 💙
Register on our Online Client Registration Form below to check our other projects and available units and reserve your preferred unit online.
https://sid.dmcihomes.com/OnlineCRF/Main.aspx?ac=ED25539
Creating a Vicinity Map With Google MapsMichael Miles
I wrote this short guide on how to make a vicinity map to help permittees create high-quality vicinity maps that allowed us to more rapidly identify project sites and complete the GIS screening process.
The document discusses the hotel industry in the Philippines and provides an analysis of The Manila Hotel. It finds that the hotel industry is expected to see continued growth over the next five years. It analyzes factors like the competitive landscape, key players, consumer spending, production costs, and pricing strategies. Specifically for The Manila Hotel, it outlines the company's background, facilities, target markets, marketing strategies, and main competitors. Interviews with staff find consumers are not highly price sensitive given the hotel's luxury positioning and clientele.
This document provides information about the distance of various locations from a property development and projected returns on investment from purchasing unit types in the development. It describes the distances to malls, markets, schools, hospitals, and churches. It also outlines the amenities included with property ownership, such as golf playing rights. Projected returns for different unit types like studios, one bedrooms, and villas are presented under various occupancy rate scenarios. Overall, the document appears to be marketing the investment opportunities for a hotel condo development in Liloan, Cebu that offers golf amenities.
1) Philippine Airlines (PAL) is the flag carrier and largest airline of the Philippines, established in 1941.
2) Over the decades, PAL has undertaken various approaches to remain competitive such as fleet modernization, expanding routes, codeshare agreements, and rebranding.
3) While being a pioneer provided name recognition for PAL, simply being first did not always translate to success due to factors like taking on too many aircraft and routes without sufficient demand. Service differentiation through amenities and brand reputation have better enabled PAL to maintain market share.
The document provides information about public transportation options in and around San Fernando City, La Union, Philippines. It describes the prominent role of jeepneys as the backbone of the local transportation system. Options like tricycles, buses, and car services are also discussed. Fares for different routes are provided to help tourists and visitors navigate transportation in the region.
This document provides background information on Dagupan City, Philippines. It discusses Dagupan's history, population growth, land area, topography, and existing land uses. Dagupan has experienced rapid population growth and urban expansion due to its universities, shopping centers, and road network. The document also outlines Dagupan's vision, goals, and economic development thrusts. Dagupan aims to become a globally competitive center for business, education, health services and tourism north of Manila through sustainable spatial development and economic growth that creates jobs and opportunities for residents.
The document proposes constructing a one-storey residential building to address the client's housing needs. It will include three bedrooms, two kitchens, and a porch. The building will cost approximately 1.15 million pesos to build and will solve the client's current problems of high rental costs and transportation expenses, while providing a comfortable living environment. Facility requirements like appliances, electricity, and water access are also addressed. The construction is proposed to alleviate the client's housing issues for many years.
This document provides information about Region 5 or the Bicol Region of the Philippines. It includes:
- An overview of the 6 provinces that make up the region - Albay, Camarines Norte, Camarines Sur, Catanduanes, Masbate, and Sorsogon.
- Details about cities, attractions, airports/ports, accommodations, and famous foods for each province.
- A SWOT analysis of the region's strengths, weaknesses, opportunities, and threats.
- Descriptions of popular festivals held in the different provinces, such as the Magayon Festival in Albay and Dayaw Dalan Festival in Masbate.
This document provides an overview of the regional economy, development context, and trends of Central Luzon. It discusses that prior to the COVID-19 pandemic, Central Luzon had strong economic growth averaging 7.8% from 2016-2019. However, the pandemic severely impacted the economy, with GDP contracting 13.9% in 2020. The economy showed signs of recovery in 2021, with GDP growing 7.4%. Looking forward, the document projects that Central Luzon's economy will continue recovering, with industry and services sectors expected to lead growth between 6.2-9.3% in the next six years, while agriculture is projected to grow at 3.9%. Inflation is also expected to remain manage
Region 3, located in central Luzon, Philippines, is composed of 7 provinces - Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. It has a total area of 18,230.8 square kilometers and is the largest rice producing region in the country. The region has a diverse landscape ranging from coastal areas to mountains. It also has a variety of cultural festivals, historical sites, natural attractions, and is known for industries like agriculture, aquaculture, and manufacturing. The largest city and regional center is San Fernando, Pampanga.
Central Luzon is an administrative region in the Philippines comprising 7 provinces - Bulacan, Nueva Ecija, Pampanga, Tarlac, Aurora, Bataan and Zambales. The region produces most of the country's rice supply and has earned the nickname "Rice Granary of the Philippines". It contains the largest central plain in the country. Each province has its own historical and cultural attractions. The region remains an important agricultural producer for the country.
For upwardly mobile individuals and young families who are looking for a relaxing, secure, and comfortable living environment, VieraResidencesis a one-tower high-rise residential condo that offers modern resort-inspired homes in the QC Scout area.
Unlike other condo properties in its vicinity, VieraResidences offers exceptional value because only DMCI Homes can offer a superior mix of price, location, development features, amenities and quality .
The document summarizes several key Philippine laws related to real estate, land use, housing, and subdivision development. It outlines laws governing subdivision planning (EO 648, PD 957, PD 1517, BP 220, PD 1216, RA 7160), socialized housing requirements (RA 7279, BP 220), condominium development (RA 4726), and buyer protections (RA 6552). It also provides planning and design standards for residential subdivisions, housing types, open space requirements, and other details implementing these laws.
The document provides a resume for Christian B. Villaflores seeking a position in the hospitality sector. It summarizes her educational and professional background, including a Bachelor's degree in Tourism and over 2 years of experience as a Front Office Associate at Lancaster Hotel Manila. It also lists her various skills, duties in her current role, and affiliations.
The document discusses various considerations for architectural design and building construction. It covers occupancy classifications, lot types, setback requirements, parking standards, and slope analysis. It also provides guidance on space programming and air space requirements when determining room sizes. Ceiling height standards are outlined for different ventilation scenarios. The document serves as a reference guide for architectural design and planning based on building codes.
This document provides details on several Ayala Land Premier projects in NUVALI, Laguna including Riomonte. Riomonte will be developed on 85 hectares of heavily undulating terrain with 844 lots ranging from 480-890 square meters. It will have 5 pocket neighborhoods, extensive parks and open spaces, and amenities. The first two neighborhoods comprising 345 lots are presented, including lot classifications like Parklane and Ridge Park lots.
The Cordillera Administrative Region is located in the northern Philippines and is composed of 6 provinces and 1 chartered city. It is a mountainous region and home to several indigenous tribes collectively known as the Igorot. The region has a population of over 1.5 million people as of 2007. Major industries include agriculture, with crops like vegetables, rice and coffee. The region is also known for its natural attractions like the Banaue Rice Terraces and caves, as well as its unique culture and festivals celebrated by the local tribes.
The document provides information about the Visayas region of the Philippines. It can be summarized as follows:
The Visayas is one of three main geographical divisions of the Philippines, located in the central part of the archipelago. It consists of several islands surrounding the Visayan Sea. The Visayas has three administrative regions - Western Visayas, Central Visayas, and Eastern Visayas. The region has a population of over 11 million and economy based around agriculture, fishing, and tourism. The Visayas has a distinct culture and is home to various ethnic groups with their own languages and traditions.
The document provides an overview of Filipino architecture during the pre-Spanish colonial period. It describes various types of dwellings and houses used by different ethnic groups, including cave dwellings, lean-tos, tree houses, nipa huts, and various regional house styles among groups like the Apayao, Badjao, Bontoc, Ifugao, Ivatan, Kalinga, Kankanay, Sagada, Samal, Tausug, and Yakan. The houses were shaped by the local climate, geography, available building materials like bamboo, cogon grass, and trees, and served the needs for shelter, storage, and protection from weather and enemies.
G:\Mba\6th Term\Markma\Reports\Arvin Matias Personal Marketing PlanArvin Matias
This document outlines Arvin Matias' 20-year marketing plan, which includes his daily goals and roles, vision to improve himself and others through skills and knowledge sharing, and projections for his career and life over the next 20 years, including becoming a successful coach, financially independent, and happily married with children. His plan emphasizes continual self-improvement, being a leader, maintaining a work-life balance, and never losing sight of his long-term goals.
10 questions for designing and managing integated marketing channels arvin ma...Arvin Matias
This document provides answers to 10 multiple choice questions about marketing channels and channel management. The questions cover topics such as levels of marketing channels, types of channel conflicts, functions of channel members, examples of channel systems, and factors that affect marketing choices. The document aims to help students fulfill requirements for a Marketing Management class by testing their understanding of key concepts related to designing and managing integrated marketing channels.
Creating a Vicinity Map With Google MapsMichael Miles
I wrote this short guide on how to make a vicinity map to help permittees create high-quality vicinity maps that allowed us to more rapidly identify project sites and complete the GIS screening process.
The document discusses the hotel industry in the Philippines and provides an analysis of The Manila Hotel. It finds that the hotel industry is expected to see continued growth over the next five years. It analyzes factors like the competitive landscape, key players, consumer spending, production costs, and pricing strategies. Specifically for The Manila Hotel, it outlines the company's background, facilities, target markets, marketing strategies, and main competitors. Interviews with staff find consumers are not highly price sensitive given the hotel's luxury positioning and clientele.
This document provides information about the distance of various locations from a property development and projected returns on investment from purchasing unit types in the development. It describes the distances to malls, markets, schools, hospitals, and churches. It also outlines the amenities included with property ownership, such as golf playing rights. Projected returns for different unit types like studios, one bedrooms, and villas are presented under various occupancy rate scenarios. Overall, the document appears to be marketing the investment opportunities for a hotel condo development in Liloan, Cebu that offers golf amenities.
1) Philippine Airlines (PAL) is the flag carrier and largest airline of the Philippines, established in 1941.
2) Over the decades, PAL has undertaken various approaches to remain competitive such as fleet modernization, expanding routes, codeshare agreements, and rebranding.
3) While being a pioneer provided name recognition for PAL, simply being first did not always translate to success due to factors like taking on too many aircraft and routes without sufficient demand. Service differentiation through amenities and brand reputation have better enabled PAL to maintain market share.
The document provides information about public transportation options in and around San Fernando City, La Union, Philippines. It describes the prominent role of jeepneys as the backbone of the local transportation system. Options like tricycles, buses, and car services are also discussed. Fares for different routes are provided to help tourists and visitors navigate transportation in the region.
This document provides background information on Dagupan City, Philippines. It discusses Dagupan's history, population growth, land area, topography, and existing land uses. Dagupan has experienced rapid population growth and urban expansion due to its universities, shopping centers, and road network. The document also outlines Dagupan's vision, goals, and economic development thrusts. Dagupan aims to become a globally competitive center for business, education, health services and tourism north of Manila through sustainable spatial development and economic growth that creates jobs and opportunities for residents.
The document proposes constructing a one-storey residential building to address the client's housing needs. It will include three bedrooms, two kitchens, and a porch. The building will cost approximately 1.15 million pesos to build and will solve the client's current problems of high rental costs and transportation expenses, while providing a comfortable living environment. Facility requirements like appliances, electricity, and water access are also addressed. The construction is proposed to alleviate the client's housing issues for many years.
This document provides information about Region 5 or the Bicol Region of the Philippines. It includes:
- An overview of the 6 provinces that make up the region - Albay, Camarines Norte, Camarines Sur, Catanduanes, Masbate, and Sorsogon.
- Details about cities, attractions, airports/ports, accommodations, and famous foods for each province.
- A SWOT analysis of the region's strengths, weaknesses, opportunities, and threats.
- Descriptions of popular festivals held in the different provinces, such as the Magayon Festival in Albay and Dayaw Dalan Festival in Masbate.
This document provides an overview of the regional economy, development context, and trends of Central Luzon. It discusses that prior to the COVID-19 pandemic, Central Luzon had strong economic growth averaging 7.8% from 2016-2019. However, the pandemic severely impacted the economy, with GDP contracting 13.9% in 2020. The economy showed signs of recovery in 2021, with GDP growing 7.4%. Looking forward, the document projects that Central Luzon's economy will continue recovering, with industry and services sectors expected to lead growth between 6.2-9.3% in the next six years, while agriculture is projected to grow at 3.9%. Inflation is also expected to remain manage
Region 3, located in central Luzon, Philippines, is composed of 7 provinces - Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. It has a total area of 18,230.8 square kilometers and is the largest rice producing region in the country. The region has a diverse landscape ranging from coastal areas to mountains. It also has a variety of cultural festivals, historical sites, natural attractions, and is known for industries like agriculture, aquaculture, and manufacturing. The largest city and regional center is San Fernando, Pampanga.
Central Luzon is an administrative region in the Philippines comprising 7 provinces - Bulacan, Nueva Ecija, Pampanga, Tarlac, Aurora, Bataan and Zambales. The region produces most of the country's rice supply and has earned the nickname "Rice Granary of the Philippines". It contains the largest central plain in the country. Each province has its own historical and cultural attractions. The region remains an important agricultural producer for the country.
For upwardly mobile individuals and young families who are looking for a relaxing, secure, and comfortable living environment, VieraResidencesis a one-tower high-rise residential condo that offers modern resort-inspired homes in the QC Scout area.
Unlike other condo properties in its vicinity, VieraResidences offers exceptional value because only DMCI Homes can offer a superior mix of price, location, development features, amenities and quality .
The document summarizes several key Philippine laws related to real estate, land use, housing, and subdivision development. It outlines laws governing subdivision planning (EO 648, PD 957, PD 1517, BP 220, PD 1216, RA 7160), socialized housing requirements (RA 7279, BP 220), condominium development (RA 4726), and buyer protections (RA 6552). It also provides planning and design standards for residential subdivisions, housing types, open space requirements, and other details implementing these laws.
The document provides a resume for Christian B. Villaflores seeking a position in the hospitality sector. It summarizes her educational and professional background, including a Bachelor's degree in Tourism and over 2 years of experience as a Front Office Associate at Lancaster Hotel Manila. It also lists her various skills, duties in her current role, and affiliations.
The document discusses various considerations for architectural design and building construction. It covers occupancy classifications, lot types, setback requirements, parking standards, and slope analysis. It also provides guidance on space programming and air space requirements when determining room sizes. Ceiling height standards are outlined for different ventilation scenarios. The document serves as a reference guide for architectural design and planning based on building codes.
This document provides details on several Ayala Land Premier projects in NUVALI, Laguna including Riomonte. Riomonte will be developed on 85 hectares of heavily undulating terrain with 844 lots ranging from 480-890 square meters. It will have 5 pocket neighborhoods, extensive parks and open spaces, and amenities. The first two neighborhoods comprising 345 lots are presented, including lot classifications like Parklane and Ridge Park lots.
The Cordillera Administrative Region is located in the northern Philippines and is composed of 6 provinces and 1 chartered city. It is a mountainous region and home to several indigenous tribes collectively known as the Igorot. The region has a population of over 1.5 million people as of 2007. Major industries include agriculture, with crops like vegetables, rice and coffee. The region is also known for its natural attractions like the Banaue Rice Terraces and caves, as well as its unique culture and festivals celebrated by the local tribes.
The document provides information about the Visayas region of the Philippines. It can be summarized as follows:
The Visayas is one of three main geographical divisions of the Philippines, located in the central part of the archipelago. It consists of several islands surrounding the Visayan Sea. The Visayas has three administrative regions - Western Visayas, Central Visayas, and Eastern Visayas. The region has a population of over 11 million and economy based around agriculture, fishing, and tourism. The Visayas has a distinct culture and is home to various ethnic groups with their own languages and traditions.
The document provides an overview of Filipino architecture during the pre-Spanish colonial period. It describes various types of dwellings and houses used by different ethnic groups, including cave dwellings, lean-tos, tree houses, nipa huts, and various regional house styles among groups like the Apayao, Badjao, Bontoc, Ifugao, Ivatan, Kalinga, Kankanay, Sagada, Samal, Tausug, and Yakan. The houses were shaped by the local climate, geography, available building materials like bamboo, cogon grass, and trees, and served the needs for shelter, storage, and protection from weather and enemies.
G:\Mba\6th Term\Markma\Reports\Arvin Matias Personal Marketing PlanArvin Matias
This document outlines Arvin Matias' 20-year marketing plan, which includes his daily goals and roles, vision to improve himself and others through skills and knowledge sharing, and projections for his career and life over the next 20 years, including becoming a successful coach, financially independent, and happily married with children. His plan emphasizes continual self-improvement, being a leader, maintaining a work-life balance, and never losing sight of his long-term goals.
10 questions for designing and managing integated marketing channels arvin ma...Arvin Matias
This document provides answers to 10 multiple choice questions about marketing channels and channel management. The questions cover topics such as levels of marketing channels, types of channel conflicts, functions of channel members, examples of channel systems, and factors that affect marketing choices. The document aims to help students fulfill requirements for a Marketing Management class by testing their understanding of key concepts related to designing and managing integrated marketing channels.
Are you facing problem in marketing your real estate project? Need not worry, I have come up with some holistic marketing plan for real estate that will definitely help out with selling your projects.
انستغرام والواتس اب دورة تدريبية مع دكتور حسام درويشDr.Hossam Darwish
الجزء الاول من دورة احتراف التسويق باستخدام الواتساب وانستجرام التي اقيمت بجدة وهي احدي سلاسل دورات اعدها ويقدمها الخبير الدولي والمحاضر والمدرب والمؤلف والاستشاري في كل مجالات التسويق الالكتروني والسياحة الالكترونية الدكتور حسام درويش الامين العام المساعد للتدريب والسياحة الالكترونية والتسويق بالمنظمة العربية للسياحة - جامعة الدول العربية ويقيم بجدة ت وواتساب 00966561112110
- Surat Group is a real estate developer established in 2003 that has constructed many residential and commercial projects. Surat Residency is a new housing project located in Lucknow.
- The project consists of 2BHK and 3BHK apartments ranging between 1250-1650 sqft. It will have modern amenities like a clubhouse, swimming pool, gym, and 24/7 power and water backup.
- The location is well-connected to hospitals, schools, and the city center with proximity to upcoming infrastructure projects. The developer aims to complete the project on schedule using quality materials and techniques.
Remal Real Estate Branding & Marketing PlanManal Assaad
This document outlines a branding and marketing plan for a new real estate project called "Remal". The plan includes developing a brand identity, literature like brochures and catalogs, advertising through various media outlets, and a marketing strategy targeting high-income individuals. It also discusses creating a media center to hold launch events and distribute press releases to promote the project and company. The goal is to effectively communicate the vision for Remal to its target audience through different marketing concepts and tools.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estat...greenvisions
Real Estate Marketing Plan: Sample “Simple” Strategic Template for Real Estate Investors
https://oncarrot.com/real-estate-marketing-plan-template-for-market-domination/
Looking for an example of a template or sample real estate marketing plan, totally free?
We’ve got you covered.
real estate marketing plan sample template example strategy
Looking for a sample real estate marketing plan to create your strategy? We can help.
If you’re already a Carrot Member, you can download the sample 4 page document here (just make sure you’re logged in) – and tomorrow I’ll be going through this planning in detail on our Live Mastermind Call, so make sure you sign up now in case it fills up.
If you’re not a current member, keep reading and I’ll tell you how to get this valuable planning tool totally free.
First things first: a warning. Since this plan is for Carrot members, it assumes that you’ve got a website that has been proven to convert leads. If you’re trying to scrape together a bunch of tips to save a few bucks on building your website, you’re doing it wrong. It’s gonna cost you a lot more than the price of the monthly membership to build what we’ve built (we know, ’cause we built it)…. so just go sign up now and save yourself a ton of hassle.
There’s a few things you should do first to get that website up and running, and these only take a few minutes:
Get your testimonials up on the site, because social proof and credibility is key to conversions.
Get your bio up for the same reasons.
Make sure the copy on the site reflects your business and is in line with local laws (for example, if you or your team have a real estate license, you’ll need to change the copy to make sure you’re properly disclosing your license… but you should make that into a benefit, since a license gives you more options for sellers than someone operating without one).
Ok, so that last one might be complicated, if you’re totally new to the business… but you need to be making sure you’re aware of the laws around you, since being ignorant isn’t an excuse if you’re trying to get out of a five-figure fine for operating without a license (in some states)…. which reminds me that I need to mention we’re not attorneys or financial advisors, all of this stuff is just general advice and you need to get specific, professional advice on your real estate investment business… it’s a really good idea to have a competent lawyer make sure you’re not offering something illegal without knowing it.
Sample “Simple” Real Estate Marketing Plan
At its most basic level, a good marketing plan is answering a series of questions that helps you define your ideal targets, craft your business’s most compelling offers into a cohesive story, and uses good distribution channels to reach your ideal targets.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Media Markeying Plan for a New comer in new market. Through this any one could plan all the Marketing tools to implement the marketing strategy in sense of ATL, BTL, Digital marketing & others.
This document provides a 10 step marketing plan for Club Punta Fuego. It identifies the club's target market as high-net worth individuals and corporations. Competitors include other luxury clubs like Pico de Loro. The marketing mix strategy proposes transforming the club to focus more on events and increasing dues with membership growth. Advertising will utilize magazines, newspapers and newsletters. The plan positions Club Punta Fuego as exclusive with high quality amenities at a competitive price point near Manila.
Megaworld is introducing a new luxury condominium project called Noble Place located in Manila's Chinatown. Noble Place will be a 47-story glass tower with 461 residential units located at a prime location with views of Binondo, Makati skyline, Intramuros, and Manila Bay. The development will include high-end amenities such as an infinity pool, gym, function rooms, and sky gardens. Units will range from studios to 5-bedroom units equipped with security, ceramic floors, cabinets, and bathroom fixtures. The project aims to revitalize Manila's Chinatown with a luxury development for local and international communities.
Monteluce Tagaytay --- A Condotel Development in Tagaytay. Invest and Earn! Mac Evangelista
Invest and Earn!
Units in Monteluce can be purchased as a residential condo or a second home. Unit owners can enjoy the benefits and privileges of Hotel Services in a residential environment and earn competitive, managed rental income.
Invest for as low as Php 12,000 a month!
Inquire NOW!
Call +63 927 4973802
Email monteluce.tagaytay@gmail.com
Ohana Place is a proposed mid-rise residential condominium development in Las Pinas, Philippines. It will consist of 7 buildings with 738 units ranging from 2-3 bedrooms. Unit prices will range from PHP 2.26M to PHP 5.25M. The development will have Hawaiian-inspired amenities like a curvilinear swimming pool with an island bar and water slides to provide a resort-style living experience for residents. It is located near commercial areas, schools, and hospitals in Las Pinas for convenience.
The document summarizes a market study conducted for a proposed 738-unit residential condominium development called Ohana Place in Las Pinas, Philippines. It identifies competing developments in the area and analyzes housing inventory, pricing, unit mix, amenities, sales performance, and target demographics. Competitors are segmented into core-mid and upper-mid/high-end price ranges. The project aims to target upgraders currently residing in Las Pinas seeking a balanced lifestyle within the city.
Private Equity News Australia 14 January 2019Simon Koay, CFA
This document provides a summary of recent private equity deals and rumors in Australia:
- PAG Asia Capital is reportedly eyeing Crust Gourmet Pizzas, valued at $100 million. Quadrant Private Equity may seek sale of Fitness and Lifestyle Group valued at $2 billion. Blackstone is speculated to be considering local fitness chain F45.
- Other deals and rumors mentioned include Connective exploring strategic options with $11 million EBITDA, and Odyssey Private Equity negotiating a minority stake in Delta Agribusiness valued at $60 million.
- The document also lists recent private equity activities in sectors such as healthcare, infrastructure, and consumer goods.
The document provides an overview of the Philippine economy and real estate market. It discusses the key drivers of economic growth including BPO, remittances, tourism and government spending. Real estate is seen as a strong sector with healthy growth driven by demand for housing and interest from overseas buyers. Ortigas CBD is highlighted as an upcoming prime location for offices and residential condominiums due to its central location and proximity to major business districts. Details are also given on a new mixed-use development project in Ortigas consisting of residential towers and retail space designed with a traditional neighborhood character.
Strategies for Hilton Worldwide (HLT) to Expend Growth WeiyingZhang3
Hilton Worldwide is facing declining growth as its market share shrinks in the upscale and luxury hotel segments. To address this, the document recommends short term strategies such as establishing fashion partnerships to attract younger customers and long term strategies like expanding Hilton's glamping properties and deepening its digital capabilities. Implementing these recommendations could boost Hilton's revenue and increase its net present value by $9.5 million over five years.
This presentation focuses on varied marketing concepts as far as Emaar PJSC is concerned. It includes Porter's five forces model, PESTEL Analysis, SWOT Analysis, Customer Development Steps, Marketing Strategy. To add more value to the project, a comparative study is done between Emaar and Damac on the basis of their segmentation, positioning and targeting. And also a customer satisfaction research for emaar's residential properties and customer awareness research for emaar's dubai mall is also done here.
Good to Great FX Programs: Automation Significantly Reduces FX VolatilityKyriba Corporation
This document summarizes a webinar presented by Kyriba on reducing FX volatility through automation. It provides logistics for the webinar, introduces the speaker team and gives an overview of their case study on Ecolab. Ecolab is an $11.8 billion company that provides water treatment, cleaning and hygiene products and services globally. They previously managed FX hedging manually through monthly reports but implemented Kyriba's FX software, which integrates with their ERP system. This allows them to adjust hedges daily based on real-time data and see a 40% reduction in FX volatility for entities using the new system.
Business Fundamentals- Intercontinental Hotels Alex King
Intercontinental Hotels Group (IHG) is a multinational hospitality company that franchises 12 hotel brands with over 5000 hotels and 744,000 rooms worldwide. IHG operates under a franchise business model, deriving revenue from franchise fees and management contracts. It has major brands like Holiday Inn, Holiday Inn Express, Intercontinental, and Crowne Plaza. IHG aims to achieve sustained high quality growth through targeting attractive markets and segments, making a positive social impact, and strengthening its brands.
MGM Resorts International provided an investor presentation in March 2017. The presentation highlights that over the past 3 years, MGM has significantly improved its balance sheet through transactions like MGP and asset sales, initiated operational initiatives to grow profits, and pursued strategic growth opportunities. Looking forward, MGM plans to continue operational improvements, further strengthen its balance sheet, pursue strategic initiatives like developing MGM Cotai and MGM Springfield, and increase shareholder value.
This document summarizes a presentation made by four analysts to address the declining performance of Altius Golf balls. It outlines the current struggling situation of golf participation and Altius' business trends. Two key strategies are proposed: introduce the new Elevate ball targeted at recreational golfers through driving ranges and retailers, and continue sales of the premier Victor TX ball through a subscription service for convenience. Benefits include gaining 14 million new golfers by 2020 and dramatically increasing Altius' market share. Next steps involve leveraging partnerships, expanding production, and continuing research on the Victor TX.
The document discusses marketing strategies for mobile handsets in the telecom industry. It covers the 4 P's of marketing - product types and classifications, pricing approaches, placement through distribution channels, and promotion through advertising. The summary focuses on key aspects:
1) Mobile phones are classified based on price (economy to premium products) and purpose (communication and connectivity).
2) Pricing approaches include cost-based, competition-based, and value-conscious strategies to target different consumer types.
3) Distribution channels include exclusive showrooms, retail outlets, and local vendors for nationwide availability.
4) Promotion utilizes print, electronic, and mass media to create brand awareness and target youth audiences.
Mobile game commercialization challenges of clutter, customer acquisition and working business models successfully overcome by King, Kabam and Supercell
International Land Alliance (ILAL) is a developer of residential communities in Northern Baja California with projects are targeted at buyers and investors of primary, vacation, and/or retirement homes. The Company’s projects in Northern Baja – a popular tourism and retirement destination – are strategically located within driving distance of Southern California and are supported by the region’s attractive demographics, large pent-up demand, and persistent housing shortages. With a goal of delivering sustainable and socially responsible solutions, the Company leverages advanced property and construction technologies to provide a seamless and efficient platform that enhances the customer sales experience. A newly added mortgage division, providing previously unattainable financing options to US buyers, is expected to drive accelerate sales growth across ILAL’s projects.
Robert matias detailed introduction of belle corp. first choiceArvin Matias
Belle Corporation is a publicly listed real estate development company headquartered in Pasig City, Philippines. It develops high-end residential communities, golf clubs, and vacation homes in Tagaytay City. Belle Corporation has 150 employees and markets to high-income individuals earning over $50,000 annually. The company generates 75% of its revenue from real estate sales and holds the third largest market share in Tagaytay Highlands. Belle Corporation sells properties through direct sales at hubs in Tagaytay and Ortigas and through partnerships with other developers.
The document provides details about ITC Limited, an Indian conglomerate company. Some key points:
- ITC was incorporated in 1910 and has diversified business interests across cigarettes, hotels, paper, food, IT, and other FMCG products.
- It has a large market share in India's FMCG sector and aims to grow at 12% annually. Some of its popular brands include Aashirvaad, Sunfeast, Bingo, and Yippee.
- ITC aims to enhance stakeholder value through world-class performance and increasing its contribution to the Indian economy. It has over 25,000 employees across many locations in India.
Marketing Position Of "GILLETTE" and Its Supply Chain Integration Sunny Kumar
The report was assigned to evaluate marketing practices of Gillette and their effectiveness in Pakistan's safety razors and personal care product sector.
AGS provides a diverse portfolio of gaming products including EGMs, table games, and interactive social casino games. It has experienced significant growth in recent years through acquisitions and organic growth. Key metrics such as revenue, EBITDA, installed base, and units sold have all increased substantially in the last three years. AGS has significant opportunity for further growth by expanding into new markets both domestically and internationally where it does not currently have a presence.
Similar to 10 step marketing plan arvin matias (20)
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Create a More Engaging and Human Online Learning Experience
10 step marketing plan arvin matias
1. 1
10 STEP
Marketing Plan for
a r v i n m a t i a s
November 2010
Leisure Residential Properties and Amenities
2. 5 Steps for Part 1
(PTM and Positioning)
1. Tagaytay Highlands PTM are “Upper Class/High end
market”
2. Who want to enjoy the benefits of their life’s work
and experience a luxurious lifestyle
3. Can choose Anvaya Cove, Canyon Woods, Hamilo
Coast, Ayala Greenfield Estates and Splendido
4. Gap is all other real estate developers do not have
country clubs, golf clubs and post sale amenities
that comes free with every lot purchase.
5. The market size is P7.5 Billion. Tagaytay Highlands’
niche is P1 Billion.
3. 5 Steps for Part 2
(Marketing Mix & Strategy)
6. Tagaytay Highlands’ Theme lots
7. A property ranges from P5M and up
8. Utilizes sales hubs, uses discounts
and freebies
9. Located in a recreational area
comprising mountains, rolling hills,
and lakeshores about 90 minutes
south of Manila in Tagaytay City
and Batangas province, with
spectacular views of Taal Lake and
the surrounding countryside.
10. Uses a niche approach to win
5. 1.My primary target market
(PTM) is..
Demographics (45 – 70 years old, male
and female, Class A in socio-economic
condition, married)
Lifestyle (entrepreneurs, retirees, golf
addicts, leisure lovers)
Behavior (Builds a retirement home,
enjoys the amenities within Tagaytay
Highlands and Midlands)
6. I want to feel luxurious
I am complete when I have a
beautiful home to retire in
7. 2. My PTM’s NWE
Type A class middle to higher aged individuals need
To flaunt status (social), to boost Self-Esteem, Self recognition
Type A class middle to higher aged individuals choose Close-up
over other toothpastes because of ….
The prime location, Freshness of the surrounding air, a place to
retire in, to play golf in different course, to enjoy luxurious
amenities such as spas and different sports/health facilities,
credibility& awareness of company, brand;
Type A class middle to higher aged individuals expect his when
they use Close-up
Incredible surroundings that eases and relaxes the mind and body,
luxury within their grasp, satisfaction in terms of financial
achievement.
8. 3a. Close-up has many
formidable competitors
Direct: Anvaya Cove, Hamilo Coast, Canyon Woods,
Ayala Greenfield Estates and Splendido
Indirect: SMDC Wind Residence, Crosswinds
Tagaytay, Knightsbridge, Azure,
Variables: Location, Price, packaging (assets inclusive
of the product), amenities, exclusivity, post sale
services, availability, brand
9. 3b. Competitive Position Map
a. Price vs. Age Matrix
b. Positioning vs. Brand Matrix
*Note that premium real estate market data indicated in this
study was further segmented in to “Premium Residential
Properties with Golf clubs and other amenities” (here
in referred to as Leisure Residential lots and amenities). This
data does not represent the country’s high-end real estate
market size (includes premiere condo units within NCR) which
is estimated to be at the P20B level.
10. a. Tagaytay Highlands is #1 in
niche: high priced product for 55
and above yrs old
Price/Age Matrix 26-35 years old 36-45 years old 46- 55 years old 56 and above
High Priced
(P15M and up)
Medium Priced
(P10M - P15M)
Low Priced (P5M -
P10M)
Hamilo
Coast
Anvaya
Cove
Splendido
Greenfield
Estates Canyon
Woods
Tagaytay
Highlands
11. b. Tagytay Highlands’ unique
positioning is shown in this
competitive map
Tagaytay Highlands has positioned itself to satisfy
ambiance desires and provide post sale services
through functional amenities for its niche.
Anvaya Cove Hamilo Coast
Canyon
Woods
Splendido
Greenfield
Estates
Tagaytay
Highlands
3
2
1
3
2
1
3
2
1
Positioning V.S. Brand
Matrix
Prime Location: Provides a
serene natural ambiance
Solid Amenities:
recreational facilities
within the real estate
compound
Post Sale Sevices Provided
12. 4. Tagaytay Highlands positions
strongly in a niche market
opportunity
Tagaytay Highlands is the only (truly) world-class
recreational and residential complex
Nestled amid the natural splendor and cool, unpolluted
atmosphere of the Tagaytay Ridge.
With tons of exciting activities, plush facilities, fine dining &
drinking, and Asia's most exciting golf courses
For high end middle to higher aged individuals
Who want to experience the fruits of their success by having
luxury within their grasps
Who wants to have the ideal getaway haven from the hustle and
bustle of urban life.
No brand has a similar position (though others claim)
Others focus on having residential houses alone or a separate
golf course on it’s own.
Others may have golf club shares with their lot but the location is
nothing like the Tagaytay Highlands.
13. 5a. Estimated market size for Leisure
Residential Properties and Amenities
based from competitor data is P5B
(in P millions)
Anvaya
Cove
Hamilo
Coast
Canyon
Woods
Splendido
Greenfield
Estates
Tagaytay
Highlands
Est. Total
Market Size
1,200 956 789 342 475 910 4,672
26% 20% 17% 7% 10% 19% 100%
Source: Colective 3Q2010 17-Q reports to the SEC and Financial Projections of third parties
2010 Est. Revenues
from Real Estate
Operations
*Note that premium real estate market data indicated in this study was further segmented in to
“Premium Residential Properties with Golf clubs and other amenities” (here in referred
to as Leisure Residential lots and amenities). This data does not represent the country’s high-
end real estate market size (includes premiere condo units within NCR) which is estimated to be
at the P20B level.
14. 5b. Estimated market size for Leisure
Residential Properties and Amenities
based from Tagaytay Highlands’ data
Excluding share components (from golf or
country club shares) of leisure residential
properties and amenities, Tagaytay
Highlands estimates market to be P6.5B
for 2010 period.
15. 5. Concluded that Leisure
Residential and Amenities
market is at the P7.5B level
Data obtained indicates the following:
Competitor data= P5B
Company data = P6.5B
Considering the bullish and upward swing of the real
estate market, the lowest interest rates on long term
financing, the steady 2% increase in population (w/c
improves demand for real estate) and the .5% increase
in retirees, market size for Leisure Residential
Properties and Amenities is estimated at the P7.5B
level.
http://corporatesolutions.swisslife.com/etc/slml/slnw/obedl/1/200/362.File.tmp/Philippines.pdf
17. 6a. Photo of product category :
“Distinctly Tagytay Highlands”
18. 6a. Photo of product category:
Hamilo Coast (competitor)
19. 6a. Photo of product category:
Anvaya Cove (competitor)
20. 6a. Photo of product category:
Canyon Woods (competitor)
21. 6a. Leisure Residential properties
and Amenities category is
dominated by 4 major brands
Tagaytay Highlands
Hamilo Coast
Anvaya Cove
Canyon Woods
22. 6b. Product Description
Tagaytay Highlands is the country's premier destination for luxury
living. It is situated just sixty kilometers away from Metro Manila
Tagytay Highlands is a world-class recreational and residential complex
nestled amid the natural splendor and cool, unpolluted atmosphere of
the Tagaytay Ridge.
Tagaytay Highlands Products include:
Katusra and Yume
Cotswold and Fairfield
The Parks and The Verandas at Saratoga Hills
Nob Hill
Lakeside Fairways Phases 1 – 5
Kew Gardens
Enclave
Terrazas de Alava
Tivoli Place
23. 6b. Product Description
The facilities and amenities within Tagaytay Highlands include:
The Country Club at Tagaytay Highlands
Tagaytay Highlands Golf Club
Tagaytay Midlands Golf Club
Spa and Lodge
Highlands Steakhouse restaurant
China Palace restaurant
The Gardens
The Greenhouse
The Sports Complex (complete)
Camp Highlands
Cottage Grove
Cable Car System
24. 7. Price-
Tagaytay Highlands is 4% - 38% higher
but with more amenities and post sale
services
Base Selling Price
(P/sqm or P/unit)
Lakeside Fairways Phases 1 to 5
Lakeside Fairways Phase 6 (Cotswold) 12,261
Lakeside Fairways Phase 7A (Katsura) 12,431
Lakeside Fairways Phase 7B (Yume) - Lots 13,677
Lakeside Fairways Phase 7B (Yume) - House & Lot 19,500,000
Plantation Hills Phases 1 to 5 5,421
Saratoga Hills-Phase 1 (The Parks) 11,815,171
Saratoga Hills-Phase 2 (The Verandas) 9,571
Saratoga Hills-Phase 3 (Fairfield) 11,063
Nob Hill (Fairfield 2) 13,620
From averages, prices of Tagaytay Highlands properties are higher by 38% as
compared to Canyon woods and 4% as compared to Anvaya Cove. As a focus point,
Tagaytay Highlands has more amenities and other services as compared to the two
competitors. Tagaytay Highlands aims to focus on their niche with these amenities and
by providing other post sale services.
25. 8a. Tagaytay Highlands’
Promo
Tagaytay Highlands primarily
through direct selling. Tagaytay
Highlands have sales hubs located
in Tagaytay and several locations
within NCR (one hub in The
Podium mall in Ortigas). In this
regard, Tagytay Highlands should
strengthen it’s sales force.
On top of having several standard
options for terms and discounts,
Tagaytay Highlands can follow
the cash flow capability of the
client and calculate applicable
discount based on client’s
demands.
26. Also, each lot purchase with comes
with a free share of Tagaytay
Midlands Golf Club. For selected
standard payment terms, buyers
can get free items such as LCD TVs,
3D TVs, Macbook Pros, iMac, iPad
and kitchen equipment worth
P200K.
With these promos, Tagaytay
Highlands will be the only real
estate entity that can compute
applicable discount based on the
cash flows of the buyer. In addition,
Tagaytay Highlands will be the only
one that can give out freebies on
top of standard discounts from
payment terms.
8a. Tagaytay Highlands’
Promo
27. 8b. Competitor promo
Both Hamilo Coast and
Anvay cove communicate
through web site and direct
selling (via sales
executives). As seen in
their websites, they market
the location of their
projects more as supposed
to the planned lots and
facilities. Both also have
promos with discounts
ranging from 5% to 10%
discount for outright 10%
down payment terms.
28. 8b. Competitor promo
Canyon Woods like the
former two competitors
mentioned also
communicate through their
website and direct selling.
However, unlike the former
two, Canyon Woods
highlight their facilities and
their planned themed
homes. Canyon Woods has
a 5% discount with 10%
outright down payment
terms.
29. 9. Place
Where is your product available?
Tagaytay Highlands Premier lots are
located within the gated and secured
facility of Tagaytay Highlands Compound.
Just 90 minutes from Metro Manila district
in Tagaytay City.
30. 10. Tagaytay Highlands is a
niche leader
Tagaytay Highlands’ main strategy is to dominate the
niche market of Class A middle to higher aged
individuals by providing residential houses and lots in
good locations and provide luxurious amenities and
post services that are attached with the unit
purchase.
It benefits from sales hub scattered within and outside
Metro Manila.
Has world class golf courses and provides excellent post
sale services through the Spa and Lodges, sports
complex and other facilities within the Tagaytay
Highlands compound
32. 5 Steps for Part 1
(PTM and Positioning)
1. Tagaytay Highlands PTM are “Upper Class/High end
market”
2. Who want to enjoy the benefits of their life’s work
and experience a luxurious lifestyle
3. Can choose Anvaya Cove, Canyon Woods, Hamilo
Coast, Ayala Greenfield Estates and Splendido
4. Gap is all other real estate developers do not have
country clubs, golf clubs and post sale amenities
that comes free with every lot purchase.
5. The market size is P7.5 Billion. Tagaytay Highlands’
niche is P1 Billion.
33. 5 Steps for Part 2
(Marketing Mix & Strategy)
6. Tagaytay Highlands’ Theme lots
7. A property ranges from P5M and up
8. Utilizes sales hubs, uses discounts
and freebies
9. Located in a recreational area
comprising mountains, rolling hills,
and lakeshores about 90 minutes
south of Manila in Tagaytay City
and Batangas province, with
spectacular views of Taal Lake and
the surrounding countryside.
10. Uses a niche approach to win
34. 34
10 STEP
Marketing Plan for
a r v i n m a t i a s
November 2010
Leisure Residential Properties and Amenities