The document provides statistics on social media usage and sharing behaviors. It notes that as of late 2015, Facebook had 1.59 billion monthly users, with social media users increasing by 176 million in the last year. It also shares that infographics are liked and shared on social media 3 times more than other content types, and that 27 million pieces of content are shared daily. Brands that create 15 blog posts per month and use social sharing average 1,200 new leads per month.