1. Presented By:
Dan Purcell
President, Websites for Quilters
Booth #1712
Online Marketing 2014:Online Marketing 2014:
Trends and TechniquesTrends and Techniques
2. ● Every year we do a survey quilters that shop online to find
out their online shopping habits.
● When I did the survey for the first time four years ago,
only 51% of those surveyed said they prefer to shop
online. Today that figure is close to 59%.
● Fact: more quilters are shopping online than any other
time before. The trend is steadily growing.
● As with any era where there is a lot of change, there is a
lot of opportunity. Let's discuss some of these amazing
opportunities today.
● My hope is that you'll gain a tip or two that will assist you
in your online marketing efforts.
5. The Case for Search EnginesThe Case for Search Engines
● 62% Surveyed found favorite online quilt
stores through search engines
● Google most used search engine
● Search Engine Optimization strategy?
● Free Audit in Booth #1712. Print and take
home.
8. Remarketing WorksRemarketing Works
● Target ads to people that have visited your
website before
● 6x more effective
● Google: Remarketing
● Facebook: Custom Audiences
11. Online Video TipsOnline Video Tips
● Great for tutorials, to inform
● Keep movies short (about 2 minutes)
● Use DSLR, Smartphones
● Movie Edition Tools: iMovie (Mac), Movie
Maker (Windows)
● Upload to YouTube (free, easily searched)
12. Be Mobile FriendlyBe Mobile Friendly
Optimize site for small screens as well as
large screens (responsive)
● People “Multi-screen.” Deliver a consistent
message.
13. Consistent Newsletters & BlogConsistent Newsletters & Blog
PostsPosts
● Key is to be consistent
● Give readers something to look forward to
● Blogs value accumulate over time
● List your blog on Quilterblogs.com
● Find a “ghost writer” for about $20 / hour
18. Cross Sell, Up SellCross Sell, Up Sell
● Show related products
● Show common combinations of products
● Automatically build product relationships
based on sales data
22. If We Had More Time...If We Had More Time...
● Hashtags
● Instagram
● Interpreting your Analytics (web stats)
● Google Shopping
● Amazon Feeds
● ...and much more
24. THANK YOU!THANK YOU!
Enjoy The Show!
See you at Booth #1712
Download these slides at:
WebsitesForQuilters.com/schoolhouse
Email me at:
dan@websitesforquilters.com
