10 projects that challenge / change the concept of what communication is

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Do we fail to see the extent of what communication is / has become? Here are 10 projects that should / hopefully would change / broaden our idea of what communication is.

Business Technology

10 projects that challenge / change the concept of what communication is

We have all seen it before. The previous ERP system is just not handling everything it needs to handle anymore. After reading countless Gartner reports, we finally make a decision to implement the latest and greatest ERP that will deliver more than we need and increase our productifity AND make a massive positive impact on our bottom line. So, what can possibly go wrong? Even with the best implementation partner on your side with dedicated project management, there’s one thing that can increase your chances of a quicker and greater return on investment; proper internal and inter-project communication. At Marketec, we enable a higher rate of new system or process adoption through change communication.

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Just a few years ago, our common understanding of “online” was tightly linked to the notion of a yellowish desktop computer with a tube monitor, a keyboard and a wired mouse. Today, novel user interfaces and devices are rapidly entering the digital sphere. Speech recognition, gesture and touch input promise a more natural interaction between a human and a machine. These input modes pose new challenges to the UX community. Which mode is suitable for which context and task? How do user knowledge and culture interfere with gestures? Is it a good idea to steer services with natural speech? Should we eventually wave our old mice goodbye with a gesture? Michael Wörmann discussed these questions from a user perspective at UX Poland 2014, drawing on a series of recent Facit Digital studies on natural user interfaces from different industries.

"Smart phones have become a remote control for our lives and we’re too tethered to these devices. But is this how we want to interact w/ the world, staring at a small screen as we walk around like zombies? It’s time for designers to consider new ways to interact w/ the Internet of everything surrounding us. IoT has arrived with a growing focus on machine-to-machine communication, but human-to-machine communication is equally important in this new frontier of UI design. Think Human UI, where our movements, voice, thoughts, etc. cause systems to respond to us through our environment. Smart devices can play a role, but invisible & screen-less interfaces are critical for creating the best experiences." https://vimeo.com/134469464

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A thorough POV/strategic partnership recommendation to AT&T Interactive I wrote in 2009, nearly a year after the launch of MobileBehavior. I've always been highly interested in dual-sided business models since reading case after case on the Dentsu/NTT DoCoMo/D2 JV which formed a JV called iMode. Essentially, a telecom company and an advertising agency got together and said, "hey, you do this well, we do this well... let's get together and make some money by developing and distributing mobile content." To me, anyway, that's a lesson from the east we should learn and apply as this flow economy races on and companies who were our competitors yesterday, become our partners today. The "Mobile Advertising Innovation" document was a proposal to AT&T Interactive that paired the telecom giant's YP arm, with Omnicom's stable of creative agencies and talent to create mobile websites (WAP) for small business owners -- to supplement the advertising revenue generated from sales of Yellow Pages ads. It also added an additional hyperlocal component with the inclusion of an IP-addressable digital out of home network called Indoor Direct. I departed Omnicom shortly after the deal was done, and like many new and innovative media products and unconventional business models, I can only imagine this very promising initiative was shelved when it lost momentum it had gained through someone championing it and having the willingness to do something different and better for advertisers, media owners and agencies alike.

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Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

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Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.

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Editor's Notes

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http://youtu.be/IdxoCDNx2nQ\n
http://youtu.be/_M_eFdgr004\n
http://youtu.be/GuZmbUvTEtU\n
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10 projects that challenge / change the concept of what communication is

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