This document discusses 10 Facebook marketing campaigns run by various companies in Mongolia between 2012-2013. It summarizes each campaign's goals, activities on Facebook, and any prizes or incentives offered. The campaigns aimed to increase brand awareness, promote new products/services, and engage customers through competitions like photo sharing and designing logos. Winners received prizes such as cash, electronics, travel packages or opportunities to model or collaborate with the companies.

1. 10 Facebook
Campaigns in
Mongolia 2012-2013
International University of Japan 2013
Marketing Startegy
Professor Adam Acar
Student Odonchimeg Batsuuri

2. The Most Visited
Website in Mongolia
is the social site
Facebook according
to www.alexa.com
April 2013

3. Facebook Penetration in Mongolia

4. “Cashmere kids”
• Photo competition via Facebook
Page
• Post a cutest picture of your
child or sister or brother ages of
2-12 years old
• Most liked picture will be
chosen as a model of Cashmere
Kids new winter spring line
• And will be placed as in all TV
commercials and magazine
commercials of the new line

5. “Unitel Group” mobile operator
• Creative new Logo competition
• Send the logo to Unitel by
email or Facebook
• If the logo is chosen by Unitel
and posted on their page
• Those logos on the page will
collect likes
• Most liked logo will the chosen
as new logo of the company
• The Logo creator will get
1,000,000 tugriks
• Around 120 participants
• The logo that won got 2893
likes on Facebook

6. “Juulchin Group” tourist agency
• Juulchin tours target people who
likes to travel and explore world
often
• Photo competition via their
Facebook page
• Post your interesting traveling
picture, taken within last 1 year
• Most liked picture will get the
prize
• Grand prize ticket to travel Jeiju
island for couple for a week
including expenses such as
(hotel, food, flights)

7. “Skytel Group” mobile
operator
• D20 brand target young
generations
• “I’m yours “ photo
competition via Facebook
page
• Post romantic picture of
you or by you of couples
• Most liked two pictures will
be chosen
• 1st prize couples mobile
phone from D20
• 2nd prize “lucky number for
couples” from d20

8. “Goyolog Studio” professional photo agency and model agency
• “Next Model” photo model competition
• Send a your beautiful picture with good quality and creativity
• Chosen 30 model will be posted on their Facebook page
• Most liked 3 models have a right to join photo model course for free
• Further more all 30 will be viewed by judges including Asian Top Model Bolorma
• Successful participants will be chosen to be represented by the agency
• 1457 photos were sent

9. “New Media Agency” one of the first Marketing agency in Mongolia
• Among young entrepreneurs, bloggers and active SNS users with fan page with certain goal and
theme
• Need to have at least 100 likes on the page
• Need to have certain plan or goal
• The best participant will send the ideas and link to the agency . The best one that meet the
requirements and have potential of growth
• Prize – Sponsored by fully New Media Agency financially, consulting and educate.

10. • Paparazzi + Traffic Facebook
page
• Opened in 2011
• Government, Traffic Police
department of Ulaanbaatar
city
• Campaign responsible driving
and social role as an driver of
UB city
• Active Members 7,423
• Total video and picture
evidence by members 2,247
• Actions taken to drivers by the
evidence provided by
members 1,489
One of the most useful and
successful campaign from
Ulaanbaatar city of Mongolia
Traffic Police Department.

11. “Goyo “ cashmere brand
• Photo competition via Facebook page among young individuals to promote the
new line “EDITION "of products for youth
• “I am an individual, I am flake” theme
• Send an letter or poem or 4 lines , with creative approach and send it to the
company email labeled edition
• Company will choose and post on FB and 3 most liked on Facebook will given
prize
• 1st choose 2 garment from the line , 2nd especial present from brand, 3rd 50%
discount on any garment from new line .

12. “National Geographic” Magazine in Mongolia
• Photo competition among Ulaanbaatar citizens
• “Urbanization and people” theme of the picture , idea behind is to create
awareness of the pollution and how does it affect our lives
• The best picture will have a right to order the magazine for a year

13. PC Mall one of the biggest electronic shops in Mongolia.
• Photo sharing competition via Facebook
• “Technology and evolution in our lives” .
• Highest rated (by number of likes) was placed in #1,#2 and #3
• 1st place got 1772 likes and given notebook as a prize
• 2nd place got 1450 likes and given digital camera as a prize
• 3rd place got 1443 likes and given mobile phone as a prize