SlideShare a Scribd company logo
10 export tips for sme
food & drink brands
1.
Have a realistic &

achievable business plan
Know what your brand

stands for - positioning
2.
Know your competition

and your USP’s
3.
Make NPD innovative

not “me too”
4.
Invest in design -

from packaging to digital
5.
Consider export market

specifics in your packaging
6.
Focus on the consumer -

social media, sampling
7.
Work with good people -

you’re only as good as

your team 
8.
Network -

people buy from people 
9.
Use “Trophy" stores to

establish brand positioning -

find opinion makers 
10.
Contact us to find out more
07481 109727
warran@designbycountry.com

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10 export tips for sme food & drink brands