1. Toyota has been pioneering electrified vehicles for 25 years, introducing the first electric production car, the Prius hybrid. They now offer the most electrified vehicle range, including hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell vehicles. 2. Toyota's hydrogen fuel cell technology powers not only their Mirai vehicle but also the Energy Observer boat, the first hydrogen-powered zero-emission vessel circumnavigating the globe to showcase sustainable solutions. 3. Visitors can learn about Toyota's hydrogen technology through an interactive hydrogen sculpture and can test drive a Mini Mirai model, which uses the same fuel cell propulsion system as the full-size Mirai.

1. 1.0
BEYOND
ELECTRIFICATION

2. SOUND DESIGN
Water is at the origin of every organism, it is a soothing sound. It comforts
and reassures us.
Accompanied by arpeggios (chords divided note by note), the future is on
the way, the path to follow is outlined alongside Toyota and its innovations.
1.0
BEYOND
ELECTRIFICATION

3. PRINTS ON
POLYCARBONATE
CONTENT
BEYOND ELECTRIFIED MOBILITY
LEADING IN ELECTRIFICATION BY LEADING IN
CUSTOMER CHOICE
25 years ago, Toyota pioneered the market by introducing the
fi
rst electri
fi
ed
production car ever, the hybrid-powered Prius. Over the years, we have
continued to expand our electri
fi
cation expertise to create vehicles that
aren't just low impact, but no impact. Today, Toyota o
ff
ers the most
electri
fi
ed range of vehicles, powered by Hybrid, Plug-in Hybrid, Electric and
Hydrogen. Ultimately, we do this to o
ff
er our customers the right technology
they need at the right time.
(285X94CM)
1.1
INTRODUCTION
BEYOND
ELECTRIFICATION &
POWERTRAIN
STRATEGY
94cm
285cm

4. 1.1
INTRODUCTION
BEYOND
ELECTRIFICATION &
POWERTRAIN
OFFER
TV SCREEN
(65’’ > 16/9)
CONTENT
- https://rblln-my.sharepoint.com/:v:/g/personal/arnaud_lefort_rblln_fr/
Ebr3Xq3vgKFCvBjkB30YN7IBRwb1MQMiV8M3PfLZPOzRIg?e=XTBW10
DAMS REFERENCE :
BEDROCK
1. https://www.toyota-europe.com/hybrid/what-is-a-hybrid#
2. https://www.toyota-europe.com/hybrid/how-long-do-hybrid-batteries-last
3. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/plugin-hybrid/whats-the-
difference-between-hybrids-and-plugin-hybrids#
4. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/battery-electric/whats-the-
difference-between-hybrid-and-electric-cars
5. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/battery-electric/whats-the-range-
of-an-electric-car
6. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/fuel-cell/what-is-the-difference-
between-hydrogen-and-electric-cars
7. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/fuel-cell/what-is-the-range-of-a-
hydrogen-car
8. https://www.toyota-europe.com/world-of-toyota/electri
fi
ed/fuel-cell/are-hydrogen-cars-safe
9. https://www.toyota-europe.com/new-cars/bz4x
/

5. POWERTRAIN
STRATEGY PANEL
CONTENT
(285X94CM)
1.1
INTRODUCTION
BEYOND
ELECTRIFICATION
94cm
GO BEYOND WITH ELECTRIFIED MOBILITY
Discover the strengths and bene
fi
ts of each of the four electri
fi
ed
technologies o
ff
ered today by Toyota.
Take a journey of innovation with Toyota’s hydrogen-powered Mirai, and
discover its pioneering fuel cell technology that emits nothing but water.
285cm

6. MODEL
(1,5MX1,5MX2M)
HYDROGEN SCULPTURE
An Hydrogen sculpture will be made available for the visitors to observe and
interact with.
The sculpture works in loops and sequence of 20 to 30 seconds.
During the sequence, hydrogen liquid rises in the left pump along with air on
the right one (activated by fans). Both meet at the top of the sculpture (H2 +
O2) and create energy in the form of light.
Finally, water is spat out as a mist in a transparent tube where visitors can
read H2O.
STAFF
The sculpture could be enhanced with the presence of a host or hostess
explaining how this technology is at the heart of the Mirai.
To be reviewed and cleaned properly at the end of each operating day.
ANIMATION
1.2
MIRAI HYDROGEN
TECHNOLOGY
SCULPTURE
This model is not de
fi
nitive.
De
fi
nitive design of sculpture is work-in-progress.

7. INTRODUCTION
FUEL CELL PANEL
CONTENT
BEYOND ZERO, BY LAND & SEA
The same fuel cell technology that powers the Mirai has also been used to
power Energy Observer boat. It is the
fi
rst hydrogen-powered, zero-emission
vessel to be self-su
ffi
cient in energy, advocating and serving as a laboratory
for ecological transition. This vessel showcases a collective ambition for a
zero-emission hydrogen society.
Continuing to extend the use and potential of hydrogen applications,
Toyota’s fuel cell technology has also been adapted as a Range Extender for
the maritime industry, as well as an electro-hydrogen Generator.
(285X94CM)
1.3
TOYOTA FUEL CELL
PARTNERSHIP
94cm
285cm

8. 1.3
TOYOTA FUEL CELL
PARTNERSHIP WITH
ENERGY OBSERVER
TV SCREEN
(32’’ > 16/9)
CONTENT
ENERGY OBSERVER
- https://rblln-my.sharepoint.com/:v:/g/personal/arnaud_lefort_rblln_fr/
Ebr3Xq3vgKFCvBjkB30YN7IBRwb1MQMiV8M3PfLZPOzRIg?e=ai
fl
57

9. EO MODEL
(70X55X115CM)
Launched in 2017, this vessel continues on its six-year global odyssey of
scienti
fi
c discovery to identify, test and showcase sustainable solutions.
STAFF
One security person may be required to make sure the visitors do not interact
with the model.
The be reviewed and cleaned properly at the end of each operating day.
ANIMATION
A SCALE MODEL OF THE
REVOLUTIONARY VESSEL , THE
WORLD’S FIRST HYDROGEN-
POWERED BOAT
1.3
EO SCALE MODEL

10. MINI MIRAI CIRCUIT
PANEL
CONTENT
MINI MIRAI: TAKE A TEST DRIVE BEYOND ZERO
Toyota hydrogen fuel cell systems are technologically advanced.
Our “Mini Mirai” is powered by the exact same principle of converting
hydrogen and air into electricity. Just like the Mirai, it is quiet, powerful, fast-
to-charge and fun-to-drive. And its only emission is water.
Ask for your chance to drive Mini Mirai.
(285X94CM)
1.4
MINI MIRAI
94cm
285cm

11. (45 ou 50’’ > 16/9)
CONTENT
MIRAI
- https://rblln-my.sharepoint.com/:v:/g/personal/arnaud_lefort_rblln_fr/
ERAOFdygCDBDkN34fXYrLukB9lvXI_juglNEvR2J8bD6xQ?e=MfTfdN
DAMS/YOUTUBE REFERENCE :
https://www.youtube.com/watch?v=tqi60XX9vP
8
TV SCREEN
1.4
MIRAI

12. ANIMATION
MINI MIRAI ANIMATION
A circuit will be made available to the visitors to test-drive the Mini Mirai.
Option 1: A host/hostess will make a short presentation of the animation to
the visitors using a supporting model located on a table beside him/her.
> Presentation time: 2 minutes.
Option 2: A host/hostess will allocate the cars and monitor the test-drive.
> Test-drive time: 3 minutes/person.
> 2 visitors at a time.
> 2 cars available.
STAFF
One host/hostess will be required to introduce the animation and allocate
the car controllers.
One host/hostess will be required to allocate the cars and monitor the
animation.
One security agent may be required to make sure the animation is running
smoothly.
To be reviewed and cleaned properly at the end of each operating day.
1.4
MINI MIRAI