The document provides 10 tips for email marketing for local businesses. The tips include building a targeted email list, avoiding being too salesy in emails, personalizing emails, testing different send times, crafting attention-grabbing subject lines, integrating emails with other marketing, making unsubscribing easy, keeping emails short and simple, testing emails first, and measuring email campaign results. The overall recommendations are focused on developing an effective email marketing strategy to engage customers.

1. 10 Email Marketing Tips
For Your Local Business
Presented by: Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com

2. Tip #1
Build a List of Targeted Customers
 TARGET your list based on the
type of product or service you
want to sell
 Ask current customers to join
your email list
 Add a call-to-action to ALL
marketing materials telling
everyone to join your email list

3. Tip #2
Don’t Spam and Avoid Being Too Salesy
 Do not hit your list with emails every
single day
 Will result in unsubscribes
 Create a nice mixture of promotional
offers, entertainment, and
information-sharing – not ALL sales

4. Tip #3
Be Personal in Your Emails
 Email is your chance to “connect”
with subscribers on a personal level
 Speak to “one” person instead of
many people
 Email is a great two-way
communication tool

5. Tip #4
Decide on the Best Time to Send Your Emails
 Depending on the type of business
you have, your emails will get a better
response on certain days and times
 Test and track to figure out what is
working well and keep doing it

6. Tip #5
Pay Special Attention to Your Subject Lines
 Subject lines are the most important
factors in the success of your emails –
it’s the first thing they see
 It has to be enticing enough for them
to open it
 Catchy, yet professional lines are best

7. Tip #6
Integrate Emails With Other Marketing
 Email is powerful when combined
with other marketing methods
 Always direct online followers to your
email opt-in form
 When sending emails, always ask
subscribers to “Like” your Facebook
page and to “Follow” you on Twitter

8. Tip #7
Make it Easy for Them to Unsubscribe
 If people have problems
unsubscribing, they could flag your
email as spam
 Make sure the unsubscribe link is in
every message and is easy to see

9. Tip #8
Keep Your Emails Short and Simple
 People today are short on time, so
keep your emails short
 When it comes to emailing, “less” is
“more”
 Highlight your important points and
use trigger words for best results

10. Tip #9
Always Send Test Emails First
 Send a test email to yourself
BEFORE sending to your list
 This way, you can view it from the
subscribers’ point of view
 Have a chance to fix any errors or
formatting issues

11. Tip #10
Measure and Track Results
 Measuring and Tracking is the only
way to ensure success
 You will be able to find the best
messages, the right design, and the
right call-to-actions that generate the
highest response

12. If you would like more information about Email Marketing, contact me at 860-729-
6329 for a FREE Consultation
Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com